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Salesforce is a vital tool for companies in the UAE looking to improve customer relationships, streamline internal processes, and boost team productivity. As more businesses adopt Salesforce, the need for skilled partners to help set up, configure, and support the platform is increasing.
The UAE leads the world in using Agentforce, Salesforce's AI agents. While other places are still testing AI, organizations in the UAE are fully implementing it. Currently, AI handles 33% of customer inquiries here, and this number is projected to reach 50% by the end of 2026. Despite significant investment, 84% of top tech leaders in the region recognize they need to rethink how they use their data (Data Cloud). They want to ensure that these systems work well with autonomous agents while preventing errors or “hallucinations” in serious situations.
Many businesses across industries such as finance, healthcare, and real estate are seeking to improve their operations and better connect with customers. As a result, the need for skilled Salesforce partners has increased. This article highlights the top Salesforce partners in the UAE for 2026. It discusses their unique services, industry knowledge, and the benefits they offer to businesses.
Finding a reliable partner means understanding local business practices, regulations, and integration needs. A good partner can help businesses set up and provide long-term support. This support helps avoid costly mistakes and ensures that systems work well from the start.
This article highlights the top Salesforce partners in the UAE. These partners have a strong track record of completing successful projects in finance, real estate, logistics, and retail. They have the experience and resources to support both small and large projects.
What is a Salesforce implementation partner?
A Salesforce implementation partner is an organization approved by Salesforce to help customers set up CRM solutions on the Salesforce platform.
Each implementation partner focuses on specific areas, industries, or applications. It means you can find a partner for every need, challenge, business, product, industry, region, and step in your Salesforce journey.
Why should you hire a Salesforce implementation partner in the UAE?
Our CRM solutions support all areas of business operations, including sales, marketing, service, and sustainability. You can enhance each product by adding applications and integrating with other platforms.
The Salesforce ecosystem offers many possibilities, but the key challenge is choosing the right product. You need to find the configurations and integrations that best fit your needs.
A larger company might already use several technology solutions. They may need help understanding how a Salesforce product, such as Marketing Cloud, can integrate with their existing systems without causing issues.
A smaller company may be growing quickly and realize that using spreadsheets won't support this growth. They may need to automate their processes or create more personalized customer experiences. Starting to use a CRM solution can feel overwhelming.
Implementing a new, highly customizable CRM solution such as Salesforce can be challenging for teams without experience. Hiring a full-time employee to handle the implementation can also be costly. For these reasons, 90 percent of Salesforce customers rely on partner applications and experts.
Top Salesforce Implementation Partners in the UAE for 2026
Salesforce partners in the UAE help businesses use and adapt Salesforce solutions. They offer services including CRM strategy, system integration, and ongoing platform management.
Here is a list of the top Salesforce partners in the UAE. These companies are known for their skills, creativity, and ability to deliver customized solutions across industries.
Codleo – Trusted Salesforce Implementation Partner in the UAE
Codleo provides effective Salesforce solutions to businesses in the UAE, including Dubai and Abu Dhabi. We help organizations improve their operations, better engage with customers, and accelerate digital transformation. With our strong global experience and Salesforce skills, we deliver high-quality results.
Codleo offers Salesforce implementation services tailored for businesses in the UAE. Our team includes certified Salesforce consultants with deep industry knowledge. We focus on creating strategic, scalable solutions that deliver strong returns on investment.
Why Choose Codleo in the UAE?
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Proven Salesforce Expertise: Certified Salesforce consultants have strong experience in implementing and integrating solutions. They work across various industries, including real estate, healthcare, manufacturing, IT, and financial services.
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End-to-End Salesforce Services: We manage all stages of Salesforce for you. It includes consulting, strategy, implementation, customization, integration, and ongoing support.
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Industry-Focused Solutions: We understand the Middle East market and offer customized CRM solutions that comply with UAE business regulations and operational requirements.
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Scalable & Future-Ready Implementations: Our solutions help your business grow. We focus on providing long-term value and making expansion easy.
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Dedicated Support & Managed Services: Get support after you implement Salesforce. We will help you optimize it and make improvements to maximize your return on investment.
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Client-Centric Approach: We focus on clear results, quick deployment, and open communication throughout the project.
Our Core Salesforce Services in the UAE
Industries We Serve in the UAE
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Real Estate & Property Management
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Healthcare & Clinics
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Manufacturing & Distribution
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Financial Services
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Education
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IT & Technology
Why Codleo Stands Out in the UAE Market
Codleo focuses exclusively on Salesforce solutions, unlike many other IT vendors. Our team uses Salesforce best practices and agile methods to deliver projects on time and within budget. We follow a clear delivery framework to ensure successful implementation.
Whether you're using Salesforce for the first time or improving your current setup, Codleo helps you execute smoothly and achieve real business results.
Horizontal Digital
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Founded: 2003
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Company Size: 250+ employees
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Location: Dubai, UAE (Headquartered in Minneapolis, USA)
Horizontal is an award-winning Salesforce Summit Partner. They are known for creating smooth digital experiences. Their specialties include:
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Transforming Digital Experiences: Using Salesforce Marketing, Commerce, and Data Cloud to create connected customer journeys.
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Create a strategy for connecting online and in-store experiences. Ensure customers have a consistent experience across web, mobile, and in-store channels.
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Use Customer Data and AI Solutions to create personalized experiences with data and automation.
Horizontal provides complete services, from consulting to managed services, to help large clients in the MENA region. They hold numerous Salesforce awards and certifications that demonstrate their expertise.
Cloudzlab
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Founded: 2015
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Company Size: 50+ employees
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Location: Headquartered in the UAE with regional offices
Cloudzlab is a Salesforce Summit Partner that focuses on helping businesses with CRM innovation, analytics, and AI-driven solutions. They specialize in:
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Salesforce Implementation and Integration: Customized CRM solutions for small and medium-sized businesses and larger companies.
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Improve efficiency by streamlining business processes with workflow automation and data intelligence.
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Real Estate CRM & Industry Tools: Used by top local developers.
Cloudzlab helps companies improve their customer relationship management (CRM) systems. We have more than 350 Salesforce certifications and have completed over 200 successful Salesforce projects in more than 10 countries. We work with clients across industries to deliver comprehensive CRM solutions.
ConX.Digital
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Founded: 2022
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Company Size: 10+ employees
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Location: Dubai, UAE
ConX.Digital is a small Salesforce consultancy that focuses on quick execution and personalized client service. They specialize in:
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Enterprise CRM and Automation: Setting up tools for Sales, Service, Marketing, and Revenue Cloud.
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Personalizing Marketing: Creating customer journeys based on data and adapting them as needed.
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Data and Platform Services offer customized solutions, including Datorama, MuleSoft, Data Cloud, and Loyalty Management.
ConX.Digital offers a range of Salesforce services tailored for B2B and B2C brands in the UAE market. They have strong expertise in the platform and help businesses succeed. While they don't publish the number of certifications, their experience is evident.
DXC Technology
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Founded: 2017 (via merger of CSC and HPE Services)
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Company Size: 10,000+ employees
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Location: Operating in the UAE with global headquarters in the US
DXC is a leading global IT services company that delivers large-scale CRM solutions on the Salesforce platform. Their areas of expertise include:
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Implementing an Enterprise CRM: Improving customer engagement platforms.
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Use AI and automation solutions with Salesforce and other cloud platforms to create smart workflows.
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We offer robust programs tailored to specific industries, particularly healthcare, financial services, and the public sector.
DXC offers a wide range of Salesforce services, backed by a strong track record in digital transformation. They can deliver these services globally and use advanced integration methods.
T1A Databorn
Location: UAE and broader MENA region
T1A Databorn is a top Salesforce Summit Partner known for its innovation and deep financial services expertise. They specialize in:
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Salesforce Transformation: We provide scalable implementations across multiple clouds.
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Data Intelligence and Innovation: Using tools like Databricks and AI solutions.
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Financial and Telecom Customer Experience: We create tailored solutions for complex workflows.
T1A is known in the Middle East for its strong ideas and product innovation. It offers one of the most advanced approaches to delivering Salesforce services in the region.
ABSYZ
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Founded: 2011
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Company Size: 250+ employees
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Location: Dubai, UAE (Global HQ in India; offices in the US)
ABSYZ is a Salesforce Silver Partner that provides complete digital and cloud services. They specialize in:
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Salesforce and Pardot help marketing, sales, and service teams work better together.
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Mobile Solutions and UX/UI Design: Improving user experience on custom platforms.
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We provide managed services for clients, offering long-term support across different regions.
ABSYZ is part of Youngsoft Inc. and leverages over 25 years of global IT services experience to develop customized CRM strategies for clients in the MENA region.
Smaartt Digital Consulting
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Founded: 2011
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Location: UAE
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Company Size: 50+ employees
Smaartt is known for its strong delivery system and deep knowledge of local markets. Their areas of expertise include:
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Digital Transformation Services: Helping you quickly adopt Salesforce solutions.
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Industry-Specific Solutions: Serving sectors such as government and healthcare.
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CRM Strategy & Support: We deliver Salesforce projects from start to finish and provide ongoing support afterwards.
Smaartt is an important Salesforce partner in the region because of its innovative approach and focus on delivering CRM solutions tailored to specific industries.
Navsoft
Navsoft is an experienced consulting and development firm that specializes in Salesforce. We provide a wide range of services to improve customer experiences and simplify business operations. With over 25 years of industry experience, we have successfully implemented digital transformation solutions across retail, manufacturing, healthcare, insurance, education, and logistics.
Core Salesforce Services
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Salesforce Consulting
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Salesforce Implementation
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Salesforce Integration Services
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CRM Consulting Services
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Salesforce Customization Services
Oaktree Software
Oaktree Software is a consulting and development firm specializing in Salesforce. They provide a range of services to help companies improve their customer relationship management (CRM) and digital transformation efforts. The team has over 50 certified Salesforce professionals who deliver solutions across industries, including healthcare, retail, manufacturing, and financial services.
Core Salesforce Services
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Salesforce Implementation and Integration
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Salesforce App Development
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Salesforce Support and Maintenance
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Salesforce Cloud Services
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Salesforce Migration Services
How do I know which Salesforce partner is right for me?
Certifications and credentials are important, as is the partner's expertise.
Some partners have general Salesforce skills. Often, they focus on specific areas or functions of the CRM solution. Some specialize in Marketing Cloud and customer data platforms (CDPs), while others work with Sales Cloud and Einstein.
A key factor in recent years has been value alignment. People prefer to work for organizations that share their values. For example, they may want to work for an organization that supports diversity and equality or focuses on sustainability.
No matter how important these issues seem to you, it’s crucial to explore your options. Meet with several partners to understand who they are and how they operate. This relationship matters, so make sure you find the right match.
The Salesforce AppExchange is the best resource for finding both partners and products. You can access 124,000 experts and 4,700 applications. It lets you browse certifications, specializations, and customer reviews.
Understanding the Role of Salesforce Partners in the UAE
Salesforce partners play a crucial role in helping organizations implement and maximize the value of Salesforce solutions. They act as strategic allies, guiding businesses through the complexities of CRM adoption and customization. Their expertise includes:
CRM Implementation and Customisation
Salesforce partners configure systems to meet business needs and ensure compliance with industry standards and legal requirements. They also facilitate a smooth transition from legacy systems.
System Integration
Partners integrate Salesforce with existing business applications, such as ERP and accounting software, to ensure seamless operations. This integration offers a comprehensive view of customer data and enhances workflow efficiency.
Data Migration and Security
Careful planning and execution are required when transferring sensitive data to Salesforce. Trusted partners ensure secure data migration and compliance with local laws, including the UAE’s Personal Data Protection Law (PDPL).
User Training and Support
Partners provide user training programs and develop multilingual training materials to ensure all team members can use Salesforce effectively.
Criteria for Choosing the Right Salesforce Partner
Choosing the right Salesforce partner is an important decision that can greatly affect your business’s success. Here are key factors to think about when looking at potential partners:
1. Salesforce Credentials
Choose partners with recognized Salesforce certifications, like Summit (Platinum) or Gold Partner status. These certifications demonstrate a strong track record of successful projects and strong technical skills.
2. Industry Experience
Choose partners who have experience in your industry. Their knowledge of specific challenges and best practices can help create better solutions that fit your business needs.
3. Cultural and Language Proficiency
In the UAE, it is important to choose partners who know local business practices.
4. Implementation Methodology
Evaluate how the partner manages projects. Agile methods often make it easier to adapt and respond during the project. It enables changes based on real-time feedback.
5. Client Testimonials and Case Studies
Reviewing client feedback and success stories can help you assess a partner's skills and reliability. Search for proof of successful projects that match your needs.
In summary
In the rapidly evolving digital landscape of the UAE, selecting the right Salesforce implementation partner can help your business grow and operate more efficiently. Leading companies such as Codleo are known for their high success rates, industry-specific tools, and many certifications. If your goal is to use AI-driven CRM solutions, manage integrations smoothly, or create personalized customer experiences, hiring a Salesforce developer is key to making successful business changes and improvements.
The top Salesforce partners mentioned above have extensive experience and industry knowledge, and they offer creative solutions. When choosing a partner, businesses should consider their credentials, industry expertise, and client feedback. Taking the time to review these factors helps companies make better decisions, improve their Salesforce implementation, and get the most out of their CRM investment.
As more companies embrace digital transformation, Salesforce implementation partners will become even more important. These trusted partners can help businesses build better customer relationships, simplify operations, and achieve long-term growth in the UAE market.
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