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What Does Salesforce Do?

Publish date:

 

AT A GLANCE

Key Takeaways

01 THE BIG PICTURE

The World's #1 Agentic CRM

Salesforce positions itself as the world's #1 agentic CRM, bringing people, AI agents, and data together on one platform to help businesses deliver customer success.

People
AI Agents
Data

One connected Salesforce platform

02 / BUSINESS EXPERIENCE

More Than 27 Years of Business Know-How

Salesforce brings decades of proven rules, processes, and knowledge that teams can use in the apps and tools they prefer, giving them flexibility and choice.

03 / CONNECTED CAPABILITIES

AI, Data, and Apps Across the Business

Companies can use Salesforce to bring trusted AI agents into sales, marketing, service, commerce, and more.

Sales Marketing Service Commerce
04 / TRUSTED FOUNDATION

A Shared, Trusted Foundation

What sets Salesforce apart is that AI agents and employees share the same business context, rules, and workflows, so agents act accurately while people focus on decisions that require human judgment.

The key advantage: AI agents handle appropriate tasks using shared business context, while employees retain responsibility for decisions that require human judgment.

 

UNDERSTANDING THE AGENTIC CRM

What Is Salesforce?

Salesforce describes itself as the world's #1 agentic customer relationship management (CRM) platform. It brings your customer and business data together, provides trusted AI agents that work where your teams already work, and delivers results that scale. Salesforce calls this the Agentic Enterprise. In an Agentic Enterprise, employees focus on strategy and relationships while AI agents handle work at scale, creating new growth opportunities for companies of every size.

THE AGENTIC ENTERPRISE

People and AI Agents Working Together

01

Human Employees

Focus on strategy, customer relationships, creativity, and decisions requiring human judgment.

02

AI Agents

Handle appropriate routine tasks at scale, using connected business information and workflows.

↓
Shared Salesforce Foundation

Customer Data • Business Rules • Workflows • Trust

Why Business AI Needs More Than a Good Answer

Today, many AI models can produce good answers. But when your business depends on the outcome, good isn't enough. You need the right answer, one that reflects your company's rules, data, history, and workflows, so you can act on it safely and audibly.

Take pricing as an example. A general AI model can suggest a price, but it doesn't know your discount policy, margins, approval process, or past decisions. Salesforce does, because that information already lives in the Salesforce systems your teams use every day.

GENERAL AI MODEL

A Suggested Price

A general model may recommend a price without knowing the company's actual commercial policies.

Missing context: discount limits, profit margins, approval rules, and customer history.

AI CONNECTED TO SALESFORCE

A Business-Aware Recommendation

When configured with the right access and controls, an agent can use relevant Salesforce data and workflows.

Available context: pricing rules, account history, margin requirements, and approvals.

What Makes the Salesforce Foundation Different?

Built and refined over more than 27 years, the platform gives businesses four important capabilities.

01

Customer Intelligence in One Unified Place

Every AI action can be grounded in customer, business, and operational data, so decisions are based on facts rather than guesswork.

02

Freedom to Use Any AI Model

Businesses can connect supported AI models of their choice to Salesforce's trusted foundation and build agents that operate within enterprise rules and controls.

03

The Ability to Work in Different Interfaces

Teams can take action in connected tools they already use, such as Slack, Microsoft Teams, or Claude, where supported and configured, while Salesforce ties business information and processes together behind the scenes.

04

Trust That's Built In, Not Added Later

Governance, security, and data foundations are already part of the platform, and AI extends those controls rather than requiring businesses to rebuild everything from scratch.

Salesforce's positioning: According to Salesforce, its combination of customer data, business logic, and a trust layer in one platform helps businesses put AI to work safely at enterprise scale.

 

FROM AI POTENTIAL TO BUSINESS ACTION

What Does This Look Like in Practice?

Businesses worldwide already use Salesforce AI agents to support customers, grow sales, and help employees work more efficiently.

01

Support Customers 24/7

AI agents can answer questions, recommend products, process returns, and pass complex issues to human employees when needed.

02

Grow Sales

Agents can nurture leads daily, coach sales representatives on deals, and generate quotes in seconds when the necessary systems and approvals are in place.

03

Help Employees Work Smarter

Teams can get proactive assistance from agents with access to relevant customer, business, and operational data, helping employees make more informed decisions.

REPORTED BUSINESS IMPACT

The Potential Impact of Enterprise AI Agents

According to Salesforce's State of Agentic AI in the Enterprise report, organizations that have successfully deployed AI agents report the following results.

8

Months to ROI

53%

Employee Adoption

29%

Improvement in Customer Satisfaction

29%

Reduction in Operational Costs

Source: Salesforce, State of Agentic AI in the Enterprise. Verify the report and figures before publication. These are reported findings, not guaranteed results.

BRING AGENTIC AI INTO YOUR BUSINESS

Want to See What Agentforce Could Do for Your Business?

Codleo helps companies identify the right first AI use case, prepare their Salesforce data, and deploy trusted agents that deliver measurable results.

Explore Agentforce Implementation Services →
 

INSIDE THE SALESFORCE ECOSYSTEM

How Does Salesforce Work?

Salesforce gives every employee, AI agent, and connected platform one shared view of your customer and business data. This matters because agents and employees work from the same trusted foundation. Agents can recommend next steps, automate tasks, and support customers accurately, while employees use the same reliable data to move faster and focus on the decisions only people can make.

This works because Salesforce AI is grounded in real business context, rules, and workflows. In other words, it understands how your business operates and what it needs, not just general information.

ONE SHARED FOUNDATION

Connected People, AI Agents, and Platforms

👥
Employees

Strategy and human decisions

✦
AI Agents

Assistance and automation

⚙
Platforms

Connected tools and systems

↓
Salesforce Trusted Foundation

Customer Data • Business Context • Rules • Workflows • Governance

Salesforce is designed to be used by people, AI agents, and other platforms across your entire business ecosystem. It's built so companies of any size can grow and adapt as their needs change, helping each business move toward becoming an agentic enterprise.

The Three Layers of the Salesforce Ecosystem

01

Headless 360

ACCESS FROM DIFFERENT INTERFACES

Makes the capabilities your business already relies on, including data, business logic, workflows, and governance, available from any interface, with permissions and policies carried along. No browser is needed, so people and AI agents can build, manage, and run processes from external tools such as Claude, Microsoft Teams, or Cursor.

Claude Microsoft Teams Cursor
 
↕
 
02

Customer 360

CONNECTED BUSINESS APPLICATIONS

The home of Salesforce's sales, service, marketing, and commerce apps, linking your business logic and workflows directly to unified data and AI agents.

Sales
Service
Marketing
Commerce
 
↕
 
03

Data 360

UNIFIED CUSTOMER DATA FOUNDATION

Connects to data lakes, data warehouses, and Salesforce apps to create real-time, unified customer profiles. Zero-copy connectivity lets you access data without fully duplicating it into Salesforce, reducing unnecessary data movement.

Data Lakes
Data Warehouses
Salesforce Apps

How Everything Connects

This ecosystem also extends into the tools your teams use every day, such as Slack, and into AI agents built with Agentforce that can take action on your behalf.

Salesforce ↔ Slack ↔ Agentforce

Here's a closer look at how each part fits together.

 

SALESFORCE + ANTHROPIC

What Is Claudeforce?

Claudeforce is the partnership between Salesforce and Anthropic that brings Anthropic's Claude AI together with the Salesforce CRM platform. Salesforce describes it as combining the #1 AI with the #1 AI CRM. It puts your trusted business data, workflows, and governance to work inside Claude, so a highly capable AI model can reason over the real state of your business and take action on it.

According to Salesforce, Claudeforce gives every seller the equivalent of an AI chief revenue officer, with 37 built-in sales skills backed by 27 years of CRM experience. Claude can reason across Salesforce, Slack, and email to act on what's actually happening in your business, and it works out of the box with your existing Salesforce permissions and business rules.

HOW CLAUDEFORCE CONNECTS

AI Reasoning Meets Trusted Business Context

AI

Claude AI

Reasoning, analysis, conversation, and intelligent assistance.

CRM

Salesforce

Customer data, business rules, workflows, permissions, and governance.

↓
Claudeforce

Business-aware AI assistance and actions within connected enterprise workflows.

37

Built-in Sales Skills

27

Years of CRM Experience

AI + CRM

Connected Business Intelligence

What Do You Get When You Connect Claude?

Connect Claude once to bring AI-powered intelligence, workflow creation, business actions, and governance into your Salesforce environment.

01

Instant, Grounded Intelligence

Ask complex business questions and get real-time answers based on trusted data.

02

App and Agent Builders

Create custom workflows, agents, and secure apps as your business needs evolve.

03

Action-Oriented Responses

Trigger real business actions and complete tasks, not just receive summaries.

04

Strong Governance

Salesforce describes Claudeforce as providing zero data retention and a complete trust boundary, certified by Salesforce by default.

Why Combining AI Reasoning with Business Rules Matters

PROBABILISTIC

AI Models

Can interpret questions, reason over information, and generate possible answers, but may produce unreliable outputs.

DETERMINISTIC

Business Systems

Apply defined rules, permissions, and processes consistently, but do not independently reason like an AI model.

The Claudeforce approach: AI models on their own are probabilistic, so they cannot reliably run a company without safeguards. Traditional business systems are deterministic, so they cannot reason in the same way. Claudeforce combines Claude's reasoning with Salesforce's trusted data and controls to get the benefits of both.

YOUR NEXT STEP WITH ENTERPRISE AI

Exploring AI for Your Salesforce Org?

Codleo helps businesses prepare their data, permissions, and workflows so AI tools like Agentforce and Claude can work safely and accurately with Salesforce.

Talk to Codleo About Salesforce AI →
 

SALESFORCE AI INFRASTRUCTURE

What Is AIforce?

According to Salesforce, AIforce is its trusted governance layer that makes your business data and workflows available to any AI agent through MCP (Model Context Protocol) servers, APIs, and command-line (CLI) tools, without complex and expensive integrations.

For decades, enterprise software meant people clicking through fixed screens to get work done. Now that AI agents can access data, workflows, and business rules directly, software becomes a system that powers any interface, whether that's a chat window, a collaboration tool, or an AI assistant.

HOW AIFORCE CONNECTS EVERYTHING

One Trusted Layer. Multiple AI Interfaces.

AI Assistants

Intelligent conversations

Chat Interfaces

Natural-language actions

Collaboration Tools

Work inside team apps

↕

CONNECTION METHODS

MCP Servers
APIs Integrations
CLI Tools
↕

TRUSTED GOVERNANCE LAYER

AIforce

Connects AI agents to authorized business capabilities while applying enterprise permissions, policies, and controls.

↕

Salesforce Business Foundation

Customer Data • Business Logic • Workflows • Governance

From Fixed Screens to AI-Powered Workflows

TRADITIONAL ENTERPRISE SOFTWARE

People Navigate the Software

Open an application ↓ Find the right screen ↓ Complete the task

Employees move through fixed interfaces and predefined screens to access information and perform actions.

AGENTIC ENTERPRISE SOFTWARE

AI Agents Access Business Capabilities

Ask in a connected interface ↓ AI accesses authorized workflows ↓ Action follows business rules

Connected agents can work with business data and processes directly, subject to configured permissions and safeguards.

SALESFORCE + ANTHROPIC

Salesforce in Claude: The First Product

The first product from the Salesforce and Anthropic partnership is Salesforce in Claude, which brings sales and revenue teams' Salesforce data and workflows directly into Claude.

Salesforce ↔ Claude → Sales & Revenue Workflows

EXPLORE SALESFORCE AI

Experience Salesforce AI in Action

Discover how Agentforce, AI-powered automation, and connected customer data can help your business work smarter, improve customer experiences, and drive growth.

Explore Salesforce AI →
 

CONNECTED WORKSPACE

What Is Slack?

Slack is Salesforce's AI-powered workspace, the place where everyday work happens. It's a searchable hub for communication, knowledge, and work tools, used by both people and AI agents. Slack connects with Salesforce apps and many other business tools, bringing your team's activity into one place.

Instead of long, scattered email threads, Slack organizes conversations into channels by topic, project, department, or client. That makes it easy to follow current progress and find older discussions when you need them. But Slack is much more than a chat app.

Connected Team Workspace

TEAM CHANNELS

# sales-team
# customer-support
# project-updates
# client-approvals

CONNECTED WORKFLOWS

Salesforce Deal Update

A sales opportunity has moved to the next stage. The team can review the update and coordinate next steps.

Customer Service Alert

A priority support case needs attention. The right employees can collaborate without switching between tools.

Illustrative workspace showing how Slack and Salesforce can work together.

What Makes Slack More Than a Chat App?

01 / CRM CONNECTION

Connected to Your CRM

Slack links to your Salesforce data and workflows, so you can direct AI agents, review their work, make decisions, and take action without leaving the app.

02 / FLEXIBLE ACCESS

Works Beyond Slack

With a headless architecture, connected Salesforce capabilities can extend to Microsoft Teams, voice, or other supported interfaces where work happens.

03 / AI ASSISTANCE

Home of Slackbot

Slack includes Slackbot, a personal AI teammate designed to help employees find information, manage tasks, and get more done.

 

YOUR AI TEAMMATE

What Is Slackbot?

Most AI agents only know what you tell them. According to Salesforce, Slackbot understands how your business works. Because it lives inside Slack, there's no separate application to set up. It can use context from an employee's role, accessible conversations, and projects, and work with connected tools such as Salesforce, Google Drive, and OneDrive, subject to permissions and availability.

You simply ask Slackbot a question or give it an instruction, and it works out which available information and tools it needs to help. That gives employees an intelligent assistant for everyday work.

✦
Slackbot AI-powered work assistant

Can you summarize the latest customer discussions and prepare a brief for my next meeting?

Slackbot

I can help gather the relevant conversations and connected information you have permission to access, then organize it into a meeting brief.

Suggested output: key updates, open questions, next steps, and a meeting agenda.

Example conversation for illustration only.

What Can Slackbot Help You Do?

01

Summarize Conversations

Catch up on past discussions and important updates across accessible channels.

02

Draft Messages

Prepare clear messages, replies, and internal communications faster.

03

Prepare Meeting Briefs

Organize relevant information into meeting notes, briefs, and documents.

04

Automate Routine Tasks

Reduce repetitive work with supported automations and actions.

05

Run Connected Workflows

Work across connected business tools while respecting available access and controls.

The bigger picture: Slack connects conversations and teamwork, while Slackbot helps employees turn accessible information into useful answers, drafts, and actions.

CONNECT YOUR TEAMS AND CRM

Want Slack and Salesforce Working as One?

Codleo connects Slack with Salesforce, so teams get deal alerts, case updates, approvals, and AI assistance right where they collaborate.

Explore Salesforce and Slack Integration →
 

SALESFORCE AI AGENT PLATFORM

What Is Agentforce?

Agentforce is Salesforce's AI agent platform. It lets businesses build, test, deploy, and govern AI agents that work around the clock within the guardrails you define. It also includes pre-built agents that address common business needs right out of the box.

AI agents built with Agentforce can support sales teams, serve customers, and help employees work more efficiently by taking action using connected Salesforce data and business workflows.

HOW AGENTFORCE WORKS

From Business Context to Intelligent Action

01

Understand

Interpret the request and relevant business context.

02

Reason

Determine suitable next steps using available information.

03

Act

Execute permitted actions through connected workflows.

04

Adapt

Use updated information to guide subsequent decisions.

↕
Trusted Salesforce Foundation

Business Data • Permissions • Rules • Workflows • Governance

What Can AI Agents Built with Agentforce Do?

From sales pipeline growth to customer support and employee assistance, Agentforce can help businesses automate and improve everyday operations.

SALES

Grow Your Pipeline

Reach out to leads with personalized emails, follow up automatically, and book meetings to keep opportunities moving forward.

CUSTOMER SERVICE

Serve Customers

Answer questions, resolve cases, and act as a personal shopper across ecommerce channels, with human handoffs when appropriate.

EMPLOYEE PRODUCTIVITY

Support Employees

Power Agentforce Coworker inside Salesforce apps, allowing employees to ask plain-language questions and get actionable answers without digging through reports.

AGENTFORCE COWORKER IN ACTION

Ask a Question. Get Business-Aware Assistance.

Which deals are at risk this quarter?

Agentforce Coworker

I can review the opportunity information available to you and highlight deals that may need attention.

Potential insights: stalled opportunities, approaching close dates, missing activities, and recommended follow-ups.

Illustrative example; actual responses depend on connected data and configuration.

Built for Trusted, Adaptable AI

Because agents run on secure, trusted data, their actions can stay relevant to your business and your customers. Agents can also adapt as new information becomes available while operating within the business guardrails you configure.

That real-time adaptability depends on Salesforce being available wherever agents actually work, not locked inside a single interface. That's where Headless 360 comes in.

START YOUR AGENTFORCE JOURNEY

Ready to Launch Your First AI Agent?

Codleo helps you pick the right use case, connect trusted data, set guardrails, and test Agentforce agents before they go live, so they can deliver measurable business value from the start.

Explore Agentforce Implementation Services →
 

SALESFORCE BEYOND THE SCREEN

What Is Headless 360?

Headless 360 takes every Salesforce product beyond the Salesforce application itself. It makes your trusted business capabilities available wherever AI agents and people work.

Here's a simple way to picture it. Traditional software is like a bank where you can only access your money by walking into one particular branch. Headless 360 keeps the same bank, the same accounts, and the same rules, but adds many more ways to reach them, like ATMs, mobile apps, and online banking.

A SIMPLE WAY TO UNDERSTAND HEADLESS 360

Same Bank. More Ways to Access It.

TRADITIONAL SOFTWARE

One Main Access Point

🏦
Bank Branch

Visit one location to access your account.

People typically use the application's interface to access its capabilities.

HEADLESS 360 APPROACH

Multiple Access Points

🏦 Branch
🏧 ATM
📱 Mobile App
💻 Online

The same underlying system becomes accessible through different interfaces without changing its core rules.

The Vault Hasn't Moved

The vault hasn't moved. Only the number of access points has grown. The safeguards still apply everywhere: fraud checks, transaction limits, and authorization rules work the same way at every access point.

How Headless 360 Works Across Your Business

Different interfaces connect to the same trusted Salesforce capabilities.

Salesforce App
Microsoft Teams
Claude Code
Gemini
↕

SHARED BUSINESS FOUNDATION

Salesforce Headless 360

Business Logic Permissions Sharing Rules Audit Logs

Conceptual illustration; actual access depends on supported integrations and configuration.

With Headless 360, Salesforce's native permissions, sharing rules, and audit capabilities can remain part of how the platform is accessed. That means different teams can work through their preferred tools while maintaining consistent enterprise controls.

01 / DEVELOPERS

Build with Coding Agents

Developers can use supported coding agents and development tools to build and manage connected workflows.

02 / BUSINESS TEAMS

Work in Familiar Tools

Teams can access Salesforce capabilities through the tools and interfaces they already use.

03 / IT LEADERS

Govern and Scale Securely

IT leaders can apply established enterprise rules and governance as access expands to new interfaces.

What Does Headless 360 Look Like in Practice?

01

Customer Service in Microsoft Teams

A service team might resolve customer issues directly inside Microsoft Teams using connected Salesforce data and workflows.

02

Development with Claude Code

A developer might build a workflow in Claude Code while working with Salesforce business capabilities through supported connections.

03

Sales Updates Through Gemini

A seller might receive account updates through Gemini when the appropriate Salesforce connection and access permissions are configured.

The Interface Changes. The Foundation Stays.

In every case, it's the same platform, the same business logic, and the same governance. Only the entry point changes.

Headless 360 doesn't remove the Salesforce interface. Instead, it frees the platform from being tied to one screen. The interface becomes flexible, while the business intelligence underneath stays consistent.

So whether your teams work inside Salesforce or bring Salesforce into the tools they prefer, they keep access to the apps, governance, and business logic that Salesforce has built over 27 years, helping you run your business efficiently and give customers the service they expect.

BRING SALESFORCE INTO YOUR WORKFLOWS

Want Salesforce Available Wherever Your Teams and AI Agents Work?

Codleo helps you design secure permissions, integrations, and AI access so Salesforce data and workflows can be used safely across tools like Slack, Microsoft Teams, and AI assistants.

Talk to a Salesforce Architect →
 

AI-POWERED CUSTOMER EXPERIENCE

Salesforce for Customer Service

Agentforce Service brings customer service, field service, and employee service together on one platform, combining AI agents, human expertise, and trusted data to create one connected service experience.

Autonomous AI agents boost productivity by supporting customers around the clock and generating responses to their questions. With Agentforce Voice, customers can have complex, natural conversations with AI agents that use the history of their past interactions to provide more relevant assistance.

THE CONNECTED SERVICE JOURNEY

From Customer Question to Resolution

01

Customer Reaches Out

A customer contacts support through voice, chat, SMS, or another connected channel.

02

AI Understands Context

Agentforce uses available customer information and interaction history to guide its response.

03

AI Responds or Escalates

The agent handles supported requests or transfers complex issues to a human representative.

04

Faster Resolution

Customers receive timely assistance while service teams stay informed and connected.

How Agentforce Voice Supports Human Agents

When a person is needed, the AI agent can hand the conversation to a human representative along with call notes and relevant context. That helps the representative get up to speed without asking the customer to repeat everything.

FIRST CONTACT

Agentforce Voice

Handles natural customer conversations and gathers relevant information from connected records.

Example: A customer calls to discuss an unresolved service issue.

WHEN HUMAN HELP IS NEEDED

Human Service Representative

Receives the conversation context and available call notes to continue helping the customer.

Example: The representative reviews the issue and takes the next appropriate action.

Why this matters: Customers don't have to start from scratch when their issue moves from AI assistance to a human representative.

One Platform for Every Service Channel

Agentforce Service brings together customer information and service activity across multiple touchpoints, helping teams deliver a more consistent experience.

Self-Service Field Service Live Chat SMS Social Messaging Voice Support

The Result: Faster, More Connected Customer Service

The result is faster case resolution, instant support for supported requests, and a complete view of every customer across self-service, field service, chat, SMS, and social messaging, all from one platform.

Your team can focus on work that requires human expertise while Agentforce Service handles routine tasks and customer interactions.

TRANSFORM YOUR CUSTOMER SUPPORT

Want Faster, Smarter Customer Service?

Codleo implements Service Cloud and Agentforce Service with omni-channel routing, telephony and voice integration, field service, and AI agents designed around your support model.

Explore Salesforce Service Cloud Implementation →
 

AI-POWERED SALES

Salesforce for Sales

Sales is part of Salesforce's name. It's where the company started, and it remains a major focus. Agentforce Sales gives sellers AI agents that deliver deal insights and sales coaching.

It also includes Piper, a pre-built AI sales rep that engages website visitors, qualifies leads, and books meetings around the clock, chatting with buyers by text, voice, or video. Piper works directly inside Salesforce and keeps reps informed through Slack. These agents engage leads, answer questions, and schedule meetings automatically, so sellers spend less time on admin and more time closing deals.

THE AI-ASSISTED SALES JOURNEY

From First Conversation to Closed Deal

01

Engage

Connect with website visitors and prospects.

02

Qualify

Identify buyer needs and promising leads.

03

Schedule

Book meetings and coordinate follow-ups.

04

Close

Give sellers more time for high-value deals.

Results Reported by Salesforce Customers

78%

Report significant improvement in win rates

35%

Increase in sales revenue

99%

Achieved positive return on investment

36%

Increase in sales productivity

Source: Salesforce customer surveys. Official report link to be added after verification. Figures represent reported outcomes, not guaranteed results.

Salesforce supports the full sales cycle, from prospecting and closing deals to upselling and cross-selling. With Agentforce Sales, businesses get a complete sales technology stack to automate manual processes, inspect pipelines and forecasts accurately, and connect every customer touchpoint for a better buying experience.

Want a Sales Process Your Reps Actually Follow?

Codleo implements Sales Cloud and Agentforce Sales around your real sales motion, from lead routing and pipeline stages to forecasting, CPQ, and AI sales agents.

Explore Salesforce Sales Cloud Implementation →
 

PERSONALIZED CUSTOMER ENGAGEMENT

Salesforce for Marketing

What if a single click could turn into a real conversation? Agentforce Marketing makes that possible. Powered by autonomous AI agents, it reaches customers wherever they already are, including email, web, social, mobile, and ads, and turns that first interaction into a two-way dialogue instead of a one-off campaign blast.

Combined with marketing analytics and AI-driven insights, it shows where your budget goes and what's actually working.

CONNECTED MARKETING

One Customer Profile. More Relevant Conversations.

Email Website Social Mobile Ads
↓
Unified Customer Profile

Connected CRM data + customer context + AI-driven insights

↓
Personalized Two-Way Engagement

Reach the right customer with relevant content and continue the conversation across connected channels.

Results Reported by Salesforce Customers

34%

Average increase in customer engagement

34%

Increase in marketing ROI

30%

Decrease in customer acquisition cost

33%

Increase in campaign conversion rate

Source: Salesforce customer surveys. Official report link to be added after verification. Figures represent reported outcomes, not guaranteed results.

A unified customer profile means your messages feel relevant, not random, and you can deliver highly personalized experiences at scale.

AI doesn't just save marketers time. It makes every campaign sharper. With Agentforce, generating leads and creating personalized content becomes much easier because you reach customers and prospects on their preferred channels and turn them into loyal customers.

Ready to Run Smarter, More Personal Campaigns?

Codleo implements Marketing Cloud, Account Engagement, and Agentforce Marketing, connected to your CRM data so every campaign is measurable.

Explore Salesforce Marketing Cloud Implementation →
 

CRM FOR GROWING TEAMS

Salesforce for Small Business

Running a small business means juggling many roles at once. Salesforce for Small Business is designed to lighten that load, with a scalable CRM that combines sales, customer service automation, and real-time analytics, built around how small teams actually work.

Getting started is simple. Salesforce's Free CRM includes sales, service, marketing, commerce, and Slack capabilities for up to two users at no cost, so you can explore before you spend anything.

A SCALABLE STARTING POINT

Start Small. Build for Growth.

GET STARTED

Free CRM

Explore core sales, service, marketing, commerce, and collaboration capabilities with a free entry point for up to two users, subject to Salesforce's current offer terms.

READY TO GROW

Starter Suite

Add AI-supported features, ready-to-use automation, and connections to other apps so your systems can stay in sync as your business scales.

What Small and Mid-Sized Businesses Report

74%

Say their Salesforce AI investment delivered strong ROI

78%

Say AI is a top investment priority

66%

Plan to invest more in data management next year

Source: Salesforce SMB research. Official report link to be added after verification.

Want to Get Your Small Business on Salesforce Quickly?

Codleo's Salesforce QuickStart helps small teams go live faster with setup, data import, and training included. Packages are described as starting from $3,500, subject to confirmation of current pricing and scope.

Explore Codleo Salesforce QuickStart →
 

CONNECTED ENTERPRISE TECHNOLOGY

Salesforce for IT

Whether your team is highly technical or not, the Headless 360 platform helps your organization automate workflows, build intelligent apps, and enforce access and compliance controls. It also provides a conversational approach to designing, testing, and deploying AI agents through supported tools.

With Data 360, you can bring together data from data lakes, warehouses, and Salesforce apps to build real-time, unified customer profiles with fuller business context.

ENTERPRISE TECHNOLOGY FOUNDATION

Connect Data, AI, Applications, and Governance

Applications and AI Agents

Salesforce Apps • Custom Apps • AI Agents • Connected Workspaces

↕
Salesforce Trust Layer

Data Protection • Access Controls • AI Safety • Governance

↕
Data 360 and Connected Systems

CRM Data • Data Warehouses • Data Lakes • Enterprise Applications

Integration Layer

MuleSoft • APIs • Metadata-Driven Configuration

Conceptual architecture; exact security and integration behavior depends on implementation.

Security Built Into the AI Experience

Salesforce's Einstein Trust Layer is designed to help protect enterprise data when using supported AI features. Its safeguards include sensitive-data masking, harmful-content detection, and zero-data-retention arrangements with supported model providers. These protections depend on the product, model provider, and configuration.

Salesforce gives IT teams a trusted, unified, and open platform to automate and secure operations across the business. No-code, low-code, and pro-code tools let admins and developers build together, reduce custom maintenance, and simplify support.

36%
Reported Decrease in IT Costs

Salesforce reports this outcome among customers. Actual savings vary by organization.

Source: Salesforce-reported customer results. Official source link to be added after verification.

Integration is also simpler because the platform is metadata-driven and AI-first. Teams can design configurations, updates, and extensions to work together, helping them launch new solutions while limiting disruption to existing systems.

With MuleSoft and built-in APIs, Salesforce connects to legacy systems, data lakes, AI models, and other services, keeping data flowing across the business. Most importantly, security, governance, and compliance remain essential considerations at every layer.

Need Salesforce Integrated, Secure, and Easy to Maintain?

Codleo's architects design integrations, custom apps, and governance models that keep your Salesforce org reliable as it grows.

Explore Salesforce Integration Services →
 

CONNECTED DIGITAL COMMERCE

Salesforce for Shopping and Commerce

Retail looks very different today. Shoppers often start their journey on TikTok, Instagram, or even AI assistants like ChatGPT before they ever visit your website or app.

Salesforce helps you meet them wherever they are with omnichannel commerce. Whether you're building online storefronts or self-service portals, Salesforce connects every touchpoint to grow revenue, keep customers engaged, and link commerce with the rest of your business.

Agentforce Commerce brings the experience of your best sales associate online, answering product questions, offering personalized recommendations, and supporting purchases in chat across both B2C and B2B buying journeys.

OMNICHANNEL COMMERCE JOURNEY

One Shopping Experience Across Channels

DISCOVER

Social and AI

Shoppers discover products through digital channels.

EXPLORE

AI Assistance

Agents answer questions and recommend products.

PURCHASE

Connected Checkout

Customers complete supported buying journeys.

CONTINUE

Customer Relationship

Commerce data supports service and engagement.

Results Reported by Agentforce Commerce Customers

30%

Increase in digital revenue

30%

Increase in digital conversion rate

35%

Increase in employee productivity

Source: Salesforce customer surveys. Official report link to be added after verification. Figures represent reported outcomes, not guaranteed results.

Commerce tools are designed to be easy to implement and adapt, removing friction from the buying journey, even when customers start shopping on one channel and finish on another.

Planning a B2B or B2C Storefront?

Codleo helps you build and integrate Commerce solutions with your ERP, inventory, and Salesforce CRM.

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THE FOUNDATION FOR AGENTIC BUSINESS

Why Salesforce?

Adding AI to a workflow is easy. What's hard, and what really matters when your business is on the line, is AI that understands your customers, your rules, and your history well enough to act safely and at scale on your behalf.

That's where Salesforce stands apart: 27 years of trusted business logic, unified data, and governance that no single model or point solution can replicate overnight.

WHAT MAKES TRUSTED AI POSSIBLE

The Foundation Behind Every Intelligent Action

01

Business Logic

Established workflows and processes that reflect how businesses operate.

02

Unified Data

Connected customer context that supports more relevant decisions.

03

Governance

Permissions, policies, and controls that guide how AI can act.

↓
Trusted Agentic Enterprise

AI agents that can assist and take permitted actions using business context and established controls.

That's why, according to Salesforce, the agentic enterprise isn't a future idea. It's already running at companies such as PepsiCo, with Salesforce as the foundation underneath agents, interfaces, and business decisions.

As AI changes how work gets done, the businesses that succeed won't necessarily be the ones with the flashiest model. They'll be the ones whose AI you can trust to act, and Salesforce is built to make that trust possible wherever your business operates.

BUILD YOUR AGENTIC ENTERPRISE

Ready to Build Your Agentic Enterprise on Salesforce?

Codleo Consulting, a Salesforce Summit Partner with 500+ certifications and 18+ solution architects, helps businesses implement Salesforce, prepare their data, and deploy Agentforce safely, from first rollout to 24x7 support.

Talk to a Salesforce Expert →

About the Author

author
Akansha Singh

Akansha is a Digital Consultant having rich experience in Organic as well as Paid Marketing, Marketing Automation, Lead Generation, Email Marketing and also in Social Media Management. Her main forte is to help you grow your business through strategy and planning.

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