TOP SALESFORCE TRENDS IN 2024

Publish date:

• 16th August, 2023

“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” –  Quote by John Russell.

Salesforce is a leading player in the market with big brands as their clients. The tool is becoming big in emerging markets like India as businesses realise the value of nurturing clients and engagements. In today’s blog, we as leading Salesforce consulting partners are examining trends that will be big in 2024 when it comes to the multiverse of Salesforce, Inc. Let’s read about these trends, shall we?

Here is what we expect to trend in 2024 as per Best Salesforce Partners:

• The adoption of Artificial Intelligence is gaining momentum. Salesforce is investing majorly in both AI & machine learning, and this path will gain momentum next year. An increasing number of firms will use them to enhance the client experience, improve productivity, and optimise commercial processes. Businesses need to embrace AI more and not fear it. AI is here to stay. Instead of fearing it taking away jobs, professionals need to “ get on board “ and see how it can be an asset for them and the businesses they work for. Learn more from Top Salesforce Partners.

• Data protection remains paramount. For all companies especially those in information technology need to be very particular about keeping their data and that of their clients secure. They need to be vigilant, adopt best practices, and use tools for the same. Salesforce and Salesforce consulting partners have always given priority to data protection & compliance, particularly with respect to global data privacy regulations. It’s up to all companies like Salesforce and Salesforce consulting partners to ensure that data is always secure.

• Salesforce ecosystem expansion as always. Salesforce is always expanding its portfolio with new products and acquisitions, such as super useful Slack, Tableau, and MuleSoft. Looking ahead, the same trend will remain with more integrations and partnerships to improve the Salesforce instance's capabilities.

• Cell phone experience will be enhanced. As cell phone usage rises year on year, businesses will be compelled to provide cell phone first experiences to clients. Salesforce is going to ramp up its capabilities for this growing demand, offering mobile apps & tools that enable businesses to be done anywhere, anytime, whether someone is taking care of a relative while working at home in Samastipur, at an airport in Aizawl or in an uber cab in Salem. On the go is the new mantra for businesses, say Salesforce Global Partners.

• Automation and chatbots in client services. The use of chatbots & automation tools in customer service is showing results, and this will only get bigger over time. Salesforce is going to focus attention on this front, enabling companies to automate mundane client service tasks & deliver customised service that clients demand these days. Service cloud deployed by Salesforce consulting partners.

Also Read: TOP SALESFORCE SUMMER 2023 FEATURES

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About the Author

RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.