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WHO IS A SALESFORCE ADMINISTRATOR (ADMIN)?

The world's premier CRM (or customer relationship management tool) Salesforce transforms businesses via Salesforce administrators (or admins in short)...

IMPROVING PRODUCTIVITY WITH AUTOMATION

“Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, we will have multiplied the intelligence, th...

SLACK HELPS REVENUE INCREASE FOR SALES SEGMENT

Slack now a part of Salesforce bouquet of offerings is known primarily as a tool of communication. However, if you ask the sales personnel of companie...

IS SALESFORCE APPROPRIATE FOR PROJECT MANAGEMENT?

“Operations keeps the lights on, strategy provides a light at the end of the tunnel, but project management is the train engine that moves the organ...

CRM TRENDS FOR 2022 AND BEYOND

Our blog series is a medium of keeping its band of loyal readers abreast of all developments in the field of CRM etc. In this blog, therefore we have ...

AI TO THE RESCUE OF ADVERTISING SALES

Artificial Intelligence is becoming integral to the enhanced working of companies, their departments, and their processes. Marketing departments are g...

METRICS TO MEASURE DIGITAL SALES EFFORTS

hen people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build...

GATHERING REQUIREMENTS FOR SALESFORCE PROJECTS

“You must always examine what’s working, evolve your ideas, and change the way you do things.” ― Quote by Marc Benioff...

WHAT DOES CODLEO CONSULTING DO?

What does Codleo Do? For those who are not sure about Codleo Consulting - we are a b2b information technology company and our purpose ...

MARKETING STRATEGIES FOR SMALL COMPANIES FOR 2022

“Integrated marketing offers opportunities to break through to consumers in new markets.” — Quote by Betsy Holdan, Senior Advisor, McKinsey & C...

INTEGRATION OF SALES CLOUD & GOOGLE ANALYTICS 360

In this blog, we will be going through the steps required to integrate Sales Cloud and Google Analytics 360. To begin with, lets recap the definition ...

HOW START UPS LAUNCH SOCIAL IMPACT JOURNEY

For the Entrepreneurial driven, launching a start-up in any domain is a very stressful and focussed activity. The last thing on the mind is that linki...

STRENGTHEN TIES BTW SALES & MARKETING VIA ALIGNMENT

Marketing and sales teams are two important parts of a well-oiled machinery. While each has their own unique skills, their main objective is the same...

TOP SAVVY MARKETING USES FOR AI

“Some people worry that artificial intelligence will make us feel inferior, but then, anybody in his right mind should have an inferiority complex e...

A GUIDE TO SALESFORCE IMPLEMENTATION

Though Salesforce is relatively a simple tool to use, its implementation and deployment by a company does require due processes to be followed....

DUMMIES GUIDE TO CRM TECHNOLOGY

Digital makeovers for companies are becoming a 'given' these days as they provide manifold advantages. No company can a...

INTERACTION STUDIO - A MARKETING POWERHOUSE

Earlier called Evergage, Interaction Studio is a part of the Salesforce Marketing Cloud that lets marketing personnel track every client's journey...

BENEFITS OF SALESFORCE MARKETING CLOUD

"You need to get to the future, ahead of your customers, and be ready to greet them when they arrive." - Quote by Marc Benioff, CEO of Salesforce....

IMPROVE SALESFORCE ADOPTION WITH 2 STRATEGIES

“Tell me and I forget, teach me and I may remember, involve me and I learn.” - Quote by Late Benjamin Franklin, a founding father of the USA....

IMPROVE VIRTUAL SELLING WITH SALESFORCE SALES CLOUD

“If you want to use social networking as a sales tool, then you must actively participate in conversations and the exchange of ideas.” – Quote ...

WHY SHOULD A BRAND INVEST IN SALESFORCE LIGHTNING?

If you are still using Salesforce Classic then this blog is for you. Lightning's interface is modern, efficient, and smart. All Salesforce users have ...

LGBT COMMUNITY CHALLENGES IN THE IT INDUSTRY

What do the following people have in common: Tim Cook of Apple, Chris Hughes of Facebook, Joel Simkhai of Grindr dating app and Peter Thiel of Paypal....

TIPS ON KEEPING DATA SAFE IN SALESFORCE CRM

Data security is the most important topic of discussion these days. Though Salesforce as a platform is safe & secure, there is no harm to take extra p...

EMOTIONAL INTELLIGENCE & COPING WITH COVID FATIGUE

As the world is beleaguered by Covid 19 pandemic, especially India with its devastating impact of the 2nd wave, people are finding different mediums a...

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