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Pardot Nurtures Human Connections


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Marketing teams in companies that deal in b2b have a tough job. It is with this challenge that a plethora of b2b marketing is entering the market to make life easy. With a host of features & functions, they seem to take the stress way. With holistic data on every client / lead, they enable personalised communications that ensure meaningful human connect that leads to higher sales and customer delight. With Pardot tool, human connect is fostered and used to improve the brand in the eyes of the intended audience. 


These are some of the ways Pardot is beneficial: 

  • Synchronize the b2b sales and marketing calendars. Both the teams need to relate to an end-to-end view of every client.  If small businesses don’t have marketing departments, then the marketing automation features of Pardot allow sales teams to push customised client engagement with the help of marketing-approved templates and nurturing tracks. 

  • Push contextual real-time engagement. Obtain automatic alerts and insights based on client activity to comprehend their interests & engagement patterns. Availability of detailed data at hand translates to personalised engagement that lead to confidence & trust in the brand / company.  

  • Curate highly personalised emails to scale. Highly personalised emails that are meant to target an individual / micro group bolster business. With the assistance of auto segmentation and scheduling, these can be dispatched with no stress. features such as out-of-the-box templates, dynamic content, and personalised designing are the ingredients for crafting superior quality of marketing campaigns / emails that not only wow the audiences but even compel them to purchase / convert to clients. Emails that are meant to nurture leads / clients are now at your fingertips. 

  • Curate landing pages that forge a connect. Landing pages are a very popular method to draw audiences and then act. Stunning landing pages that draw eyeballs is now a reality. Existing templates and the visual editor are used in this situation. Landing pages may be synced with sales & marketing workflows to automatically trigger action.   If you wish to nail specific areas of your landing page for editing, use the lockable content feature to begin advanced customisation control over page templates. 

  • AI to the rescue. Valuable insights thanks to Artificial Intelligence enable companies to know what’s working and what is not. With analysis of all old and current campaigns, Pardot suggests remedial actions that lead to enhanced engagement and improve the Rate of Investment. 

     For a demo and more details on Pardot, we will be happy to connect and set up an online session. Let’s begin the discovery process for your marketing team and explain the nuances of this magical marketing tool. Email or call us now. 

About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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