To Top
Salesforce Pardot


Publish date:

Pardot is a marketing solution that helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals. Pardot helps the sales and marketing teams to be more efficient. This is achieved through automating repetitive tasks thus freeing human resources, improving lead prioritization as well as lead nurturing strategy, creating a closed-loop reporting system, and so on. Pardot makes your company into a lean & mean machine, decreases your lead conversion time, and in the end, increases your financial bottom lines.

Pardot being a part of Salesforce comes with trust, security, and performance that thousands of companies have come to associate Salesforce with.  It is the best-in-class first-party integration to Sales Cloud with a single sign-on, true bi-directional sync, 2 min sync times, Lightning UI, and native Salesforce integration.  It allows you to streamline Sales, Marketing, and Customer Service using Salesforce for a true 360-degree view of the customer. It is more popular and growing at a faster rate as compared to other rivals such as Hubspot. It is easier to use with an intuitive UI, wizards, default scoring/grading, email templates, out-of-the-box reports, and WYSIWYG editors. It provides true alignment between sales and marketing teams via Engage which is the only sales intelligence solution native to Salesforce and provides many email campaigns, real-time alerts of buyer activity, and instant reporting.

Salesforce Pardot is a powerful marketing automation tool that can greatly benefit B2B companies looking to improve their lead generation and customer engagement efforts. However, implementing and maximizing the potential of Salesforce Pardot requires expertise and experience in Salesforce technology. This is where a Salesforce consulting partner can help. A certified Salesforce partner can provide guidance and support in all aspects of Salesforce Pardot implementation and integration with other Salesforce products, as well as provide ongoing maintenance and optimization services to ensure that the tool is working at its full potential. By partnering with the best salesforce partner, businesses can achieve the best results with Salesforce Pardot and take their marketing efforts to the next level.
As a Salesforce global partner, our team of consultants can help you leverage Pardot's capabilities for inbound and outbound marketing across various channels, including social media, SEO, video marketing, webinars, trade shows, and online ads. With our expertise, you can maximize your reach and optimize your marketing campaigns without sacrificing functionality. Contact us today to learn more.

Here are some ways Pardot is a must–have:  

  • Personalized messaging – With Pardot, personalized and relevant messaging is at your fingertips. For Pardot implementation, call us today. 

  • Monitor prospective clients Pardot has the ability to track the activity of a lead (potential client).  Thus, for example, Pardot will update you if the lead land on a landing page, etc but doesn’t take it further.  

  • Designate a salesperson for each lead – Pardot enables the sales and marketing teams to work in Harmony.  The sales rep assigning automation rule allows the tagging of sales personnel to each lead.  

  • Connect leads to marketing campaigns relevant to them - Pardot allows you to identify leads who would be interested in targeted or specific campaigns etc. Thus, the relevant team can link the two together leading to resonance and hopefully conversion into sales.  

  • Create leads smartly - The Smarter Lead Generation feature allows a constant flow of top-notch prospects coming through via different tools such as landing pages, search tools, forms, and so on.  For Pardot implementation, Codleo is the best. 

  • Filter the leads – Salesforce Pardot allows the segmentation of prospects using a curated scoring system. It allows the company to focus time and energy on those leads that are most likely to become clients and less time on cold leads, or those who will not turn into clients.  

  • Engagement history visibility - It is a platform that enables you to view your past marketing campaigns and their success with the intended audience.  

Harness the power of Artificial Intelligence –  Salesforce Pardot Einstein unleashes the power of AI to enable each lead to be nurtured.


About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

Talk To Us