Publish date:

• 16th February, 2023

Pardot is a marketing tool that helps companies connect with customers, generate more leads, and enable sales teams to close deals. It makes sales and marketing teams more efficient by automating repetitive tasks. This automation saves time and allows teams to focus on essential activities like improving lead prioritization and nurturing strategies. Pardot also creates a closed-loop reporting system to track results. Overall, it helps your company operate more smoothly, reduces the time it takes to convert leads, and ultimately improves your financial results.

Pardot, part of Salesforce, is trusted by many companies for its security and performance. It offers seamless integration with Sales Cloud, featuring a single sign-on, accurate two-way sync, quick sync times of just two minutes, Lightning UI, and built-in Salesforce features. With Pardot, you can improve Sales, Marketing, and Customer Service, giving you a complete view of your customers. It is growing in popularity and is used more than rivals like Hubspot. Pardot is easy to use, thanks to its simple interface, helpful wizards, default scoring and grading, email templates, ready-to-use reports, and easy editing tools. It helps sales and marketing teams work together effectively through Engage, the only native sales intelligence tool in Salesforce. Engage offers many email campaigns, real-time alerts on buyer activity, and instant reporting.

Salesforce Pardot is a strong marketing automation tool that helps B2B companies improve lead generation and customer engagement. Companies need expertise in Salesforce technology to get the most out of Salesforce Pardot. This is where a Salesforce consulting partner comes in. A certified Salesforce partner can help with all aspects of implementing Pardot and integrating it with other Salesforce products. They also offer ongoing maintenance and optimization services to ensure the tool works effectively. Businesses can achieve great results with Salesforce Pardot and enhance their marketing efforts by working with a top Salesforce partner.
 
As a top Salesforce partner, our team helps you maximize Pardot for your marketing efforts. We guide you in using it for both inbound and outbound marketing through channels like social media, SEO, video marketing, webinars, trade shows, and online ads. With our expertise, you can expand your reach and improve your marketing campaigns while keeping everything functional. Contact us today to find out more.

• Read more: What Is Salesforce Pardot And How Does It Help In Business Growth?

Here are some ways Pardot is a must–have:  

• Personalized messaging: With Pardot, you can easily send personalized and relevant messages. Call us today to get started with Pardot implementation.

• Monitor prospective clients: Pardot can track what a lead (potential client) does. For example, it will notify you if a lead visits a landing page but does not take any further action.

• Designate a salesperson for each lead: Pardot helps sales and marketing teams work together effectively. The sales representative can use an automation rule to tag each lead with the assigned salesperson. 

• Connect leads to marketing campaigns relevant to them: Pardot helps you find leads who might be interested in specific campaigns. This allows your team to connect the leads with the right campaigns, which can lead to successful sales.

• Create leads smartly: The Smarter Lead Generation feature brings in a steady stream of high-quality prospects through tools like landing pages, search tools, and forms. For implementing Pardot, Codleo is the best choice.

• Filter the leads: Salesforce Pardot helps businesses group their potential clients using a scoring system. This allows companies to spend more time on leads that are likely to become customers and less time on leads that probably won’t convert.

• Engagement history visibility - This platform lets you see your past marketing campaigns and how successful they were with the audience you wanted to reach.

Use the power of artificial intelligence with Salesforce Pardot Einstein. This tool helps you nurture each lead effectively.

Introduction – Transform inbound marketing efforts

Inbound marketing helps marketers build valuable relationships, especially in B2B settings. B2B relationships usually last long and often involve significant investments from potential customers. Thus, companies must show prospects the value they offer before any sale happens. Creating helpful content like white papers, infographics, and e-books is a great way to start.

For an inbound marketing strategy to support B2B sales, marketers must plan how to create, publish, promote, personalize, and connect their marketing content across different platforms. Salesforce Pardot is a comprehensive tool for B2B marketing teams that want to:

• Encourage customers to purchase from their company.

• Make sure your inbound marketing efforts support your sales goals.

• Make sure your inbound marketing efforts support your sales goals.

• Automate the entire inbound marketing process.

Monitor prospect engagement to optimise campaigns.

Using Pardot, marketers can see how engaged a prospect is across all marketing channels. This helps them decide what actions to take next and measure their inbound marketing campaigns' return on investment (ROI). Here’s how they can use Pardot to track, analyze, and improve engagement with prospects:

Engagement history dashboard: Use the easy-to-read reporting dashboard in Pardot to see important engagement data like your best-performing assets and most engaged prospects. You can customize the dashboard to view insights related to Campaigns, Accounts, Contacts, or Opportunities, and plan your next steps. For example, if your team is running a product launch campaign and notices that many prospects in an Account have downloaded a white paper, you can use Salesforce Engage to share the same white paper with the sales team working on that Account.

Built-in AI engine: The Engagement history dashboard shows data that goes into Pardot Einstein, Pardot’s AI tool. You can see scores and insights about the most engaged prospects and effective campaigns. Here’s how to access this information:

• Einstein behaviour scoring: Find out which prospects will likely buy from you. For each prospect, Einstein looks at how they have interacted with your content. It notes positive and negative interactions and gives each prospect a score from 0 to 100.

• Einstein campaign insights: Improve your campaign tools and reach new audiences. Einstein uses machine learning to gather data on engagement, content, and audience traits. This helps marketers get real-time insights into their active campaigns, such as emails, landing pages, and marketing forms.

• Einstein attribution: Find out which inbound marketing campaigns most effectively create sales opportunities. Einstein looks at a group of campaigns that contributed to a sales opportunity to determine which ones and touchpoints are the most beneficial.

Learn more: 5 Ways Salesforce Pardot Can Help Your Business

Optimise Google organic results to drive more qualified conversions

Google dominates the search engine market, so businesses need to appear on the first page of Google search results. Although Google’s ranking system is unclear, marketers focus on two main areas to improve their SEO strategy: creating high-quality content and using an effective keyword strategy.

Since SEO is a key way to attract customers, marketers can create a strong keyword strategy using Pardot to:

• Add a tracking keyword: To find out how many times a keyword is searched each month, its cost per click (CPC), and how hard it is to rank for that keyword, add it to your list.

• Import multiple keywords: Pardot's bulk import option allows you to track multiple keywords simultaneously.

• Manage keyword table metrics: Keep track of your keywords and their SEO metrics. This includes their rank on Google and Bing/Yahoo, how many searches they get on Google each month, their cost-per-click (CPC), and their ranking difficulty.

• Track the competition: Check how your site compares to your competitors in SEO. Look at competitor details: the number of inbound links, their page and domain authority, links to the main domain, external links to the main domain, and their Alexa rating.

Also read: Benefits Of Salesforce + Pardot Integration

Conclusion

Pardot is a B2B marketing automation tool that helps businesses succeed in marketing and sales. With complete customer data and marketing content available, sales teams can close deals faster and nurture quality prospects until they convert. Pardot makes the transition from marketing to sales smoother with built-in business rules and alerts, ensuring no quality leads are missed. You can build better sales pipelines, improve follow-up speed, track how customers engage with campaigns, optimize your campaigns regularly, and much more.

You can connect Pardot to your Salesforce CRM using the Salesforce-Pardot connector. This lets you share data back and forth, ensuring both systems are updated. Your marketing and sales teams stay aligned, as they have access to valuable insights about prospect activity. This helps you manage leads better and keeps your sales process flowing smoothly, so you don’t miss any critical leads.

Codleo helps businesses grow faster by offering guides, strategic consultations, training, and community support. For more resources on how Salesforce can improve your business, click here.

Looking to elevate your B2B marketing strategy? Salesforce Pardot is your solution for seamless automation and enhanced engagement. At Codleo Consulting, our team of expert Salesforce consultants is ready to help you harness Pardot’s full potential. As a trusted Salesforce partner company and Salesforce consulting firm, we specialize in tailoring Pardot implementations to meet your unique business needs.

Contact us today to transform your marketing approach and drive success with Pardot.