BENEFITS OF SALESFORCE + PARDOT INTEGRATION

Publish date:

• 21st November, 2023

Pardot, now in its new avatar as Salesforce Marketing Cloud Account Engagement is a strong B2B marketing automation product. It fosters strong ties between businesses and their clients that lead to enhanced sales. The Pardot +  Salesforce integration via Salesforce Integration Services ensures a seamless flow of data into the marketing and sales data. This allows the sales and marketing departments to collaborate on the object of delivering customised client & powerful experiences at every step of the marketing mile. In this blog, we see what are the benefits that accrue to brands who onboard both the Salesforce CRM tool as well as the Pardot marketing tool via Salesforce Integration Services.

Below are listed the benefits of Salesforce + Pardot integration via Salesforce Integration Services, for your company/business:

1. Are you aware that only about 15% of the sales leads weave their way to the end of the sales funnel? As sales personnel have been saying for decades, only 5% of the prospects generated via marketing campaigns are of superior staff. This figure reveals that the sales team is focusing their energy on many leads that will remain leads only. Won't it be cool if there is some way the sales team can identify who constitutes this small 5% league of “hot leads”? won't it be a radical help for the company to save their energy, time, and money by just focusing on hot leads? This is where Salesforce + Pardot integration comes into play thanks to Salesforce Integration Services. Pardot grades prospects based on criteria such as demographics, industry, job title, etc. Pardot also appoints a numeric score for every lead. This score is based on varied parameters such as the client’s time spent on the goods, email open rate, clicks, and forum submission.

2. Data-led marketing action plan. Maximum marketing campaigns have no impact as they lack comprehension of simple client behavioral info for advertisement targeting. Marketing fails for a host of reasons such as low budget, absence of creative ideas, or poor targeting. Everyone in business is aware of the reasons for failures but doesn’t know or seek solutions that are in their favor. Integrating Pardot with Salesforce via Salesforce Integration Services enables the following: Businesses can view how their marketing campaign is faring across different channels. Businesses can see how the campaign is generating leads and eventually paying clients. Pardot’s reporting features provide insights into key metrics, such as email engagement rates, landing page conversions, and lead interaction.

3. Track the efficacy of your marketing campaigns. Businesses that monitor their marketing campaigns have seen over 30% enhancement in campaign effectiveness. Salesforce and Pardot integration deliver many features that assist in this venture. Pardot’s reporting features deliver insights into important metrics, like email engagement rates, landing page conversions, and prospect engagement.

Also Read: 5 WAYS PARDOT CAN BOOST YOUR BUSINESS

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About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.