TOP 5 PARDOT MARKETING AUTOMATION TOOL FEATURES THAT MARKETERS RECOMMEND
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” - Quote by Robert Rose.
Greetings to you all. In this blog, we are highlighting 5 features of this wonderful marketing automation tool that everyone should be aware of and make use of in their daily marketing efforts. Let's read about these 5 features which all marketing personnel are gung – ho about. As Codleo Global CRO Mr. RS Mann says, “Awareness creation is the first step in usage of any tech tool”.
TheTop 5 Pardot features that marketers recommend are:
Engagement studio - This feature lets you view your email drip campaigns. It monitors your email drip campaigns after their launch. It lets you undertake actions such as adding/ removing lists, adding/removing tags, assigning to user or group, change field, notify the user, and sending out emails.
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Connected campaigns - With this Pardot feature, you can sync the Pardot and Salesforce campaigns, streamline campaign management, and enhance the campaign reporting seamlessly. This feature has proved to be a big hit with marketers. It lets the marketing department work on marketing in a more systematic manner.
B2B Marketing Analytics – It helps both marketing and sales teams by linking their data to get information about the marketing efforts and support a fast data-led action. The B2B marketing analytics tool enables the team to see campaign ROI (return on investment) for the various campaigns to enable prioritisation and allow increase/decrease in the budgets for the campaigns that are hitting the right notes. The multi-touch attribution dashboard provides on awareness on how the different campaigns impact in awareness generation vs. aid the closure of deals vs. assistance at all levels of buying journey.
Salesforce User Sync – It is a handy feature for administrators to effectively supervise their Pardot and Salesforce users. You can get it via the Sales cloud (for Pardot users) for effective user supervision, enhanced user experience, and safety. Do note once enabled, it cannot be disabled. So please be aware of this. The Pardot admin syncs the Salesforce profile with the Pardot profiles to create synced users. With the entry of a novel user in Pardot, the user profile is linked to the respective Salesforce profile.
Dynamic content - This feature lets let marketing teams provide varied curated copies of forms, landing pages, emails, websites, and more to the leads as per their journey with the company. Since content is curated and relevant based on each lead’s engagement with the brand, the experience is qualitatively better for each client and support the ROI. A key feature of Pardot, it enhances conversion rates via landing pages and email list subscribers. A good Pardot implementation Partner will help you with all aspects of Pardot Implementation as well as Pardot Support.