Publish date:

• 15th March, 2023

Cloud-based customer relationship management (CRM) software is essential for businesses today. It helps companies build better customer relationships, boost sales, and retain clients. It also automates routine tasks and much more. Among the many options available, Salesforce stands out as the best CRM. We will explain why.

This blog will discuss the top 8 reasons that make Salesforce the leading CRM. Before we dive into that, let’s explore how Salesforce outshines its competitors.

How is Salesforce Dominating the CRM Market?

Salesforce started in 1999 and has grown to become the leading customer relationship management (CRM) platform worldwide for businesses of all sizes. 

In the first quarter of 2022, Salesforce held 22.9% of the CRM market share. This was significantly higher than competitors like Microsoft, which held 5.8%, Oracle, 5.1%, SAP, 4.7%, and Adobe, 3.6%. 

The International Data Corporation (IDC) has named Salesforce the top CRM software for ten years, highlighting its strong reputation among organizations worldwide. 

Over 150,000 businesses use Salesforce, including major companies like Walmart, Amazon, Toyota, Spotify, and McKesson. 

In the U.S., approximately 59% of businesses use Salesforce to enhance their operations.

Reasons Why Salesforce Is the Best CRM?

Here are the reasons why Salesforce is the best CRM for businesses:

1. A User-Friendly, Cloud-Based Environment

Salesforce is a leading CRM business that operates in the cloud. This cloud-based system allows users to access Salesforce anywhere, anytime, and on any device. As a result, there is no need for expensive installations or powerful hardware.

The cloud environment also helps Salesforce grow with businesses' changing needs. Companies can easily scale their Salesforce usage up or down as needed.

Salesforce is easy to use, which makes it a popular choice compared to other options. It also offers customization to match individual customer needs and preferences. Salesforce includes tools and technologies that help businesses design a modern and personalized application user interface. With Lightning Experience, users can easily create custom dashboards using a drag-and-drop feature. The Lightning Component framework also allows users to make reusable components that work well on desktop and mobile devices.

2. The Invincible Multitenant Architecture

Salesforce uses a multi-tenant setup. This allows Salesforce to share the same infrastructure and platform version with many organizations.

Salesforce's multi-tenant architecture offers businesses several benefits, including:

• Data isolation and privacy protection: Each business stores data in its own database schema, which improves security and privacy by stopping unauthorized access.

• Metadata-driven: Metadata refers to application structure, behavior, and setup. It helps users customize the application and user interface to fit their business needs.

• Automatic upgrade: The Salesforce platform upgrades automatically for each customer, ensuring no downtime or disruption.

Salesforce CRM has a multi-tenant environment that offers many benefits. It helps your business save money because your teams share the same resources. This shared setup makes investing the right amount of resources in your company's CRM easier.

Many users and business partners can use the same version of your application, which is why Salesforce CRM is considered one of the most cost-effective CRM platforms available. When updates or changes are needed, users who have permission can edit and review them as needed.

We will share the information with team members in a way that keeps it separate. It means you can prioritize your orders equally and handle them in a way that benefits you and your clients.

3. Generative AI for CRM

Salesforce is the first CRM to introduce generative AI called Einstein GPT. It can create content like text, images, and code using data from Salesforce and simple text commands. Einstein GPT can also automate repetitive tasks, such as writing emails and generating reports, helping businesses increase productivity.

You can read about the latest update from Salesforce on the launch of AI Cloud for enterprises.

Salesforce also released AI Cloud, which Einstein GPT powers, to bring generative AI capabilities to businesses. Some applications of AI Cloud include:

• Sales GPT: This tool helps sales teams use generative AI to sell more effectively. It allows them to create relevant and personalized content for different prospects. Sales GPT can also suggest the best next steps to increase the chances of closing a deal.

• Service GPT: With generative AI, Service GPT can help the customer support team improve service. It can automatically create replies to customer inquiries and generate knowledge-based articles based on customer interactions. It helps support representatives understand customer needs better and provide relevant assistance.

• Marketing GPT: It helps marketing professionals create personalized campaigns and content using generative AI. It can also improve advertising campaigns by adapting to customer behaviors and preferences, ensuring better engagement.

• Commerce GPT: Commerce GPT helps businesses create personalized online shopping experiences. It can write product descriptions and offer conversational commerce, making it a valuable tool for many tasks.

In addition to other uses, AI Cloud includes applications like Slack GPT, Tableau GPT, Flow GPT, and Apex GPT.

4. A Proponent of Hyper-Personalization

Hyper-personalization is essential for businesses in today’s digital world. It means delivering personalized and relevant content that meets each customer's specific needs.

A report by Evergage shows that hyper-personalization has helped 86% of companies improve their business results. On average, it can increase revenue by 10-15%.

Salesforce provides tools and solutions that help businesses understand their customers' needs in real time. It allows them to respond with personalized offerings. Some of these tools and solutions include:

Customer 360

Customer 360 combines customer data from different sources to create a clear picture of each customer. It helps businesses easily understand their needs, behaviors, interactions, and journeys.

Marketing Cloud

Salesforce Marketing Cloud helps businesses create personalized marketing campaigns. It includes tools and features that make this possible.

• Interaction Studio: This platform allows businesses to interact with customers in real-time. It helps them identify customer interactions, traits, and behaviors as they happen. This way, businesses can create relevant offers to engage their customers effectively.

• Einstein AI: The Marketing Cloud includes AI to help businesses improve and automate their marketing campaigns. It provides predictive analytics, machine learning, and natural language processing, which allows businesses to create personalized recommendations for each customer.

• Email Studio: This is a powerful marketing platform that helps businesses create and send custom email campaigns. It uses customer data from various sources to personalize each message for subscribers.

Service Cloud

Salesforce Service Cloud helps support teams create a personalized customer experience across different channels. It offers tools and features that help businesses achieve hyper-personalization.

• Omnichannel: It helps businesses create a smooth and consistent customer experience across different channels like email, websites, mobile apps, and social media.

• Einstein bots: These chatbots can understand customer questions and give personalized answers based on each customer's data.

5. Advanced Reporting and Analytics to Help Businesses Make Data-Informed Decisions

Salesforce offers strong reporting and analytics tools that help businesses make decisions based on data. These tools include:

• Custom reports: Salesforce helps businesses create custom reports by allowing them to choose the specific objects and fields they want to analyze. Businesses can also manage the relationships between these objects to ensure that only the necessary data is shown.

• Report builder: Salesforce allows businesses to create reports easily using a simple interface. You can build reports with just a few clicks, without writing code. It also provides tools like filters, charts, formulas, and summaries to help businesses customize their notifications.

• Dashboard builder: Businesses can create an interactive dashboard to display key metrics and trends from reports. The dashboard builder provides various ways to visualize data, including charts, tables, and gauges.

Einstein Analytics is an analytics platform that uses AI to help businesses examine their data and gain insights.

6. A Perfectly Integrated Solution For Each Problem

Using a set of integrated tools, you can improve your business processes and boost your productivity. Salesforce CRM offers a complete suite of business tools and plug-ins that help you focus on achieving success.

The CRM helps you report progress and inform your team of important information. This reliability makes it easier for a business to focus on a problem, stay dedicated, and tackle challenges successfully.

These updates and customizable services help businesses adapt to changing market needs. By using custom Salesforce development services, you can adjust your CRM to fit your specific business requirements. It ensures your system grows with your company, keeps you ahead of competitors, and supports long-term success.

7. The Most Versatile CRM Of All Time

Since Salesforce launched its CRM, businesses worldwide have benefited from it. Many users find its features to be reliable and effective. Salesforce CRM software is known for its strong support and reliability. Another reason to consider Salesforce CRM for your business is its flexibility. You can use Salesforce CRM and its features in various areas to get more value from your investment.

If you are running a marketing campaign or looking for new business opportunities, Salesforce CRM can help. It allows you to track and measure your processes, which can lead to more success. Using Salesforce CRM is also a wise investment because it is known to be cost-effective.

8. Robust Ecosystem of Partners, Developers, and Consultants

Salesforce has a strong network of partners, developers, and consultants who help businesses succeed with Salesforce.

Salesforce CRM partners are certified organizations that work with Salesforce. They offer the following services:

• Consulting: Salesforce consultancy helps businesses identify their needs and future goals. It also shows how to use Salesforce CRM to improve operations and increase efficiency.

• Salesforce implementation: Salesforce partners provide services to help businesses set up and use Salesforce. A partner can meet all those needs if a company needs help with configuring, customizing, integrating, migrating data, or testing.

• Providing training: They can teach your employees and stakeholders how to use Salesforce features and functions.

• Support: They help businesses maintain their Salesforce solutions, fix issues, and upgrade their systems.

We understand that you might be tired of hearing us praise Salesforce CRM.

However, if a product is truly valuable, it deserves recognition. Our experience with Salesforce has shown us how much it can benefit and transform a business. For those who want to learn more about Salesforce and its platinum partners, or those who already know about it, here are some reasons why many consider Salesforce the best CRM for the future.

The top reasons for Salesforce being the premier CRM, as per Salesforce consulting partners, are:

• Scalability and customization: Salesforce is a product that can be customized to meet each client’s specific needs. Every person or brand can create a unique and personalized CRM. As a company grows, Salesforce can grow with it. If you want to use Salesforce CRM five years from now, it will still work for you. According to Salesforce platinum partners, Salesforce can scale up as your business expands. It is a timeless product, say top Salesforce partners.

• Uniform architecture for all clients: For a family-run business in Bhopal, a medium-sized factory in Rourkela, or an FMCG company based in Chennai, Salesforce provides the same services for everyone. Salesforce treats all its platinum partners equally, no matter their size or industry. This means that all clients can use the same platform and system. As a result, everyone has access to the same network, hardware, and software tools.

• Salesforce AppExchange partner benefits: Becoming a Salesforce platinum partner gives you access to a wide range of paid and free apps in one place. It's like a marketplace or a mall for Salesforce. As a platinum partner, you can easily find the tech tools you need to complete your work.

• Security: Data security is a significant concern for Salesforce Platinum partners today. Many CRM companies do not prioritize this issue like Salesforce does. Salesforce offers built-in security features that allow company management to control who has access to data, making it a very secure CRM and digital tool.

Marketing and sales are the two main areas in a company that drive sales, generate revenue, and grow the customer base. Both departments have useful features to help them succeed. Sales teams can manage contacts, create workflows, track tasks and opportunities, collaborate, engage customers, and analyze data, all from a phone-friendly setup. 

Each team also has special tools just for them. The sales team can use features like sales forecasting, monitor sales leads, and participate in sales communities. Meanwhile, marketers can benefit from tools that integrate with social media, monitor marketing leads, and support email integration.

Final Take

Here are a few reasons why Salesforce is the best CRM solution. Well-known brands like Walmart, Amazon, Toyota, and Spotify use Salesforce CRM.

Do you want to know why Salesforce CRM is right for your business? Codleo is a Salesforce Summit consulting partner with over 300 Salesforce experts. Codleo's Salesforce consulting services can help you understand how Salesforce CRM can benefit your business based on your specific needs.