WHY IS CRM A MUST FOR HIGHER EDUCATION INSTITUTIONS?

Publish date:

• 13th December, 2023

The connected campus is a mantra Codleo - Salesforce Implementation Services,  swears by.  In the 21st century, a tech tool that unifies the campus, and improves communication & collaboration is a must for an academy, a college, or an institute of learning. If you are still not convinced, read our blog to learn the myriad benefits of a CRM for higher education.

Listed below are the benefits of CRM for Higher Education:

1. Obtain a single view of the students. Even today most higher education institutions are handling their student journey with archaic & siloed systems. Many students are demanding connected technology experiences, customised engagement, and a transparent ROI. A regular university has a multitude of apps & tools to handle recruiting, enrolment, communication, placement cell, as well as alumni & donor engagement. The absence of connectivity leads to issues in data-led decision-making across the student lifecycle. When information is disconnected, the student experience is disjointed & impersonal. Here comes the CRM and Salesforce Implementation Services to the rescue. It is a unified platform providing visibility across different aspects of various stakeholders. This allows institutions to work together. Robust student relationships are built on the edifice of linked student information. The appropriate technology enables institutions to increase the potential of all students — from the expression of interest to being an alumni or donor.

2. Reduction in expenses. This is because colleges and academies are free from the costs linked with additional training, the use of legacy processes, and the time spent updating legacy systems when using many-point solutions to handle the student journey. A recent study revealed that higher education institutions using Salesforce obtained 195% in ROI in three years. Revenue on the uptick & lower overhead expenses.

3. Better student experience. CRM allows higher education institutions to serve student needs with tools like proactive alerts & conversational chatbots. As per a study, young people are most likely to opt for a college, that uses one platform for effective communication, reduces speed breakers to data, and optimise support services. CRM for higher education is the right solution to create a holistic view of every engagement, in a centralised space. By optimising workflows for staff & faculty, and unifying important student information, the team of advisors can be more proactive in supporting students.

4. More power to staff and faculty. When academies & colleges adopt a CRM, various teams (academic or others) are more effective at work. It leads to a 10% increase in productivity for teams be it admissions, student experience, or alumni/donor engagement.

Salesforce Education Cloud is designed for universities, colleges, academies, and so on. We at Codleo - Salesforce Implementation Services, specialise in solutions for the higher education industry, with many famous global names as our clients. Call us to see how we can deploy Salesforce CRM + Education Cloud to your benefit, thanks to our Salesforce Implementation Services.

103 claps

Share

About the Author

Arun Sharma

Arun Sharma, the Chief Operating Officer (COO), focuses on business expansion, product development, and strategic growth. His skills include project and account management, where he improves operations and boosts efficiency. With a growth-driven approach, he leads innovation and ensures projects are completed successfully. His strategic insights have been key to achieving steady results and building long-term client relationships.