4 WAYS TO INCREASE CUSTOMER ENGAGEMENT FOR INCREASE IN BUSINESS AND REVENUE

Publish date:

• 5th February, 2021

"There is only one boss. The customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else." – Quote by Sam Walton & Travis Biggert.

Is your company stagnating? Or are you losing customers? Then this blog is definitely for you.  We have compiled some ways brands can enhance customer engagement to increase business and revenue. After all, no one wants to lose customers to others. A proactive firm will analyze the present scenario and implement solutions. So, let's read about some such solutions.

4 ways to increase customer engagement for your brand/company are: 

• In-channel client support: No one likes to keep hopping between sites, mediums, etc. to get basic information, clarifications, or issues resolved to their satisfaction. To overcome this issue, a brand must offer the option of client support across all channels and mediums, wherever the client is engaging with your firm.  The creation of client support across mediums requires investment and lots of effort, but it pays off in the long run. Such an investment can see up to 5 times the ROI for brands. 

• Quick interaction: client servicing, support, and engagement need to be quick. No one has the patience to wait endlessly on calls being put on hold or transferred from one department to another. Clients expect solutions to their issues on any medium, instantly.  Thus, companies could invest in chatbots and messaging platforms to provide solutions and replies. Otherwise, companies could end up losing valuable business to rivals. 

• Transparency: Companies gain the trust of their clients and an edge over others via transparency and authenticity. This, along with being proactive, is important when things go awry.  Firms can use tools such as in-app messaging to reach out to clients facing problems or engage with them to ensure that their concerns are addressed. Be honest and open. Don’t lie or hide information. It could pertain to delays, breakages, refunds, and so on.  

• Use digital solutions. Chatbots, Artificial intelligence, and automation are great allies in retaining and expanding your circle of clients & leads.  With them, you can create workflows to efficiently route tickets, lower resolution periods, and ensure a much better client experience. Automation of parts of your client service ensures enhanced client satisfaction and overall engagement.

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About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.