INCREASE B2B SALES VIA THESE CHANNELS

Publish date:

• 7th October, 2022

B2B is always evolving with time, and new dynamics keep surfacing as well. It’s important for companies such as Codleo Salesforce Consulting, who are in the vital B2B space, to be aware of how to reach more leads and convert them into paying clients/business partners. Our blog is to spread awareness about how certain channels are great mediums of sales these days. 

Here are the top channels for increasing B2B sales, as per Salesforce consulting firms: 

1. Email marketing is a tried-and-tested channel that never fails to deliver results. It is an excellent way to reach audiences. Since the option to subscribe or unsubscribe is available to intended audiences, your list of leads to nurture and convert into paying customers is focused. You can devote your energy with personalized content to a concentrated number of Salesforce consulting firms. 

2. Social Media Channels: The era of social media is also the era of targeted marketing. The many platforms that abound are also platforms that encourage action in interactive ways. Insightful conversations on these platforms result in a comprehension of their needs and challenges. These can be harvested meaningfully to enhance lead generation. This is a priority, and every brand, such as those in Salesforce consulting, needs to be everywhere to not lose any opportunity.  

3. Corporate Events: Now that we are bouncing back to pre-COVID times, corporate events are back with a bang. Codleo Salesforce Consulting itself hosted two back-to-back events earlier this year to introduce Salesforce to corporates in the NCR region. Expert talks, presentations, and panel discussions are good ways to spread the word about your brand and its offerings. These can also be in the form of webinars and conferences. These are occasions to market yourself, so do it well. Build bonds and trust with prospects. It will pay off in time. Patience for the long haul is important. 

4. Blogs: To get audiences to your website and rank your site highly on search engines, it's important to keep blogging consistently. However, it is important to blog with informative and meaningful content. The kind that provides value and education. Trust is created, which leads to engagement and, finally, business. 

5. Web Forms: These digital questionnaires are great for collating and studying information, replying quickly to information requests, and robustly qualifying prospects. These forms should ideally be short & sweet and reveal Salesforce consulting firms. Strategic placement is also important for eliciting replies, so that should always be kept in mind. 

6. Cell Phone Apps: With mobile apps becoming indispensable, it's always good to have your own and make it readily available. It enables you to keep in touch with your audience by revealing Salesforce consulting firms. It also enables you to generate data that is useful in curating personalized marketing campaigns.  

7. Chatbots: They are a good option for solving simple queries, delivering personalized offerings, and learning about visitors. They help to collate important lead information that can be leveraged by the sales team to notch up higher sales. For more information, contact Codleo, a Salesforce Platinum Partner. 

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About the Author

Mukul Gulati

Mukul Gulati is a 7x Salesforce certified Admin specialist with an experience of 5 years in the Salesforce ecosystem. He currently heads a team of admins and is extensively involved in client engagement & problem solving.