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In this blog, we continue listing the best practices that you may have read in the first part of this two part series. These are suggestions and do not have to be followed in - toto. Happy reading.
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Dashboards must be set up for the social media accounts to see what is working and what is not. These dashboards are very important for strategy meetings of the concerned department as well as other stakeholders.
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Have in place a crisis reporting protocol for any type of social crisis scenario that may emerge. The relevant team must be supported by all other departments in the company.
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Have a monthly report prepared for all to read and understand based on the insights received via all the platforms. For this you can explore all the functionalities of your social analytics tool to gauge the insights.
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Create a skeleton for adding labels to your clients. Then, you can analyse this segmentation by label and obtain insights for important segments that need to be targeted.
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You may also get bonus insights by monitoring images, such as logos, objects, and scenery, via social listening. Artificial intelligence can reveal which images are linked to your company and what they mean.
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Use your post and author labelling taxonomy to study social listening with labels as a filter. Find ways to automate the process of labelling.
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Third-party insight providers can also assist in segregation of al data in unique ways. Think of connecting your social service platform to your social marketing platform, so you can get insights from all those who has opened a service case. This helps in locating the source of certain problems. This way you can take pro - active steps for the emergence of service cases. Isn't that great?
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Sieve social listening issues based on your business goals. For example, if the sales team are more likely to find sales opportunity on a particular subject during social discussions then it is a great way to go.
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Ensure your marketing community managers can create prospects in the customer relationship management tool with the help of a social data platform available to the sales department.
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It should be simple for the concerned sales team to respond to opportunities that present themselves on various social media platforms. These actions can be performed via the CRM tool.
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Add automated prospect ranking to your social listening tasks to rank and score leads based on certain established parameters in their posts, and funnel these prospects via your CRM tool.
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About the Author
Akansha Singh
Akansha is a Digital Consultant having rich experience in Organic as well as Paid Marketing, Marketing Automation, Lead Generation, Email Marketing and also in Social Media Management. Her main forte is to help you grow your business through strategy and planning.
