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Building strong customer relationships and earning trust is crucial in the financial industry. Customers rely on financial advisors for important decisions that affect their money and future.
A one-size-fits-all approach does not work because clients want personalized, data-driven strategies that fit their specific financial goals and needs.
It is where Salesforce Financial Services Cloud stands out. This AI-powered CRM is designed for the financial sector, helping advisors and wealth managers in banking, insurance, and investment to tailor their services and provide smooth, value-driven experiences for customers.
Let’s look at the top four benefits of Salesforce Financial Services Cloud and see how it changes the way financial institutions operate.
Top Four Benefits of Salesforce Financial Services Cloud
1. Get a 360-degree view of customers
Financial Services Cloud helps gather client information, including accounts, investment portfolios, transactions, insurance details, and communications, all in one place. It enables financial advisors to understand their clients better and provide more personalized service.
For example, imagine a client who wants to know how their investment portfolio is performing. They reach out to their financial advisor with many questions.
If an advisor does not use a CRM like Financial Services Cloud, they have to collect all the information manually. They then analyze it and present it to the client.
It can result in slow responses and a poor customer experience. Here are the benefits of having a complete view of your clients:
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Access all client financial data, including investments, insurance, and retirement plans, in one place.
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Save time by eliminating manual data gathering.
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Offer thoughtful insights for personalized advice.
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Build client trust with quicker and more accurate responses.
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Boost overall customer satisfaction and retention.
2. Cultivate trust-worthy customer relationships
Financial Services Cloud enables financial advisors to deliver personalized service by providing them with essential data and insights. Features such as the relationship center and customer segmentation allow advisors to gain a deeper understanding of their clients and foster strong, lasting relationships.
Financial Services Cloud provides a comprehensive view of client and household data, key events, and milestones. Financial advisors can access this information instantly, enabling them to provide personalized and strategic advice.
The advisor faces a challenge when working with many clients. They need to give personalized advice to each one. The platform facilitates this by grouping clients with similar traits, such as net worth and engagement. It helps customize the messaging for each group.
3. Enhance customer experience through automation
Clients in the finance industry have different service requests. Common requests include updating an address, changing a credit limit, closing an account, and requesting a credit card.
Salesforce Financial Services Cloud streamlines request handling with a service process that utilizes simple, low-code, or no-code tools.
Clients often have questions about their finances, such as investments, account details, and transaction tracking. The Financial Services Cloud platform automatically answers customer queries 24/7, eliminating the need for a customer service representative.
It allows financial advisors and agents to save time and offer quicker solutions that enhance the customer experience.
4. Simplify customer onboarding
Financial Services Cloud simplifies the customer onboarding process by enabling it to be completed directly within the CRM.
The Financial Services Cloud consolidates various processes into a single, intuitive workflow. It makes it simpler to provide information, set relationship goals, and submit documents.
You can customize the onboarding experience based on the location of your customers and the type of product they have. Here’s how our platform can help you make customer onboarding easier:
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Manage the onboarding process in your CRM.
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Customize the journey for each customer based on their needs and preferences.
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Automate repetitive tasks to speed up the process.
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Provide a smooth and efficient onboarding experience.
Benefits of AI-Powered Features: Winter ’25 Releases in Salesforce Financial Services Cloud
Here are some new features coming to the Financial Services Cloud. These updates utilize AI to enhance efficiency and improve customer satisfaction.
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Einstein for Banking and Wealth: Increase efficiency for service centers and wealth advisors with AI tools that simplify complaint management from start to finish. Einstein also helps create summaries of complaints, giving customer service managers a clear overview before they resolve them.
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Einstein for Insurance: Use generative AI to answer common customer questions with claim summaries quickly. These summaries provide an overview of the customer and their details, including policies, premiums, coverages, and open claims. By using this tool, you can respond to queries instantly, which improves response time and enhances the overall experience for policyholders.
Salesforce Financial Services Cloud winter’25 release
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Einstein for Banking and Wealth
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Einstein for Insurance
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Data Cloud for Insurance
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Business Relationship Planning
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Contextual Alerts
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Fact Finding for Wealth Managers
Codleo: Your Trusted Salesforce Partner For Success Through Salesforce Financial Services Cloud
Building a platform like Financial Services Cloud (FSC) requires specialized knowledge and a clear plan. Codleo is a certified Salesforce Summit partner, helping businesses maximize the value of the Financial Services Cloud. We offer tailored setup, customization, integration, and ongoing support.
Are you ready to enhance your financial operations and deliver improved client experiences? Partner with Codleo for a smooth and successful Financial Services Cloud experience.
Looking to unlock the full potential of Salesforce Financial Services Cloud in 2025? At Codleo, we provide expert Salesforce support to help financial institutions streamline operations, enhance client relationships, and ensure compliance. Need the right talent to manage your Salesforce setup? Our flexible Salesforce staffing solutions connect you with certified professionals who understand the unique needs of the financial sector.
Let Codleo help you maximize your Salesforce investment—get in touch today.
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