6 PILLARS OF DIGITAL MARKETING Part 1

Publish date:

• 1st November, 2022

In the era of powerful digital marketing, every business must be invested in it as it is one medium that offers massive returns on its investment. To get it right, companies (big or small) need to contract digital marketing companies like Codleo - best Salesforce partners to ensure that a specialist company is at hand. For those who know digital marketing on a superficial level, it's important to know a little bit about the main pillars of digital marketing. Here is a rundown on what we consider to be the 6 pillars of digital marketing as experts and Best Salesforce Partners. 

SEO – Expanded to Search Engine Optimisation. It refers to the technique of enhancing the visibility & ranking of a website/web page on different search engines such as Google, Bing, or Yahoo. It is used to further the search results for a website by focusing on certain keywords and phrases that audiences will use in the “search” section in their quest for information. Implemented properly, SEO aids companies in attracting more visitors from search engine result pages, which leads to increased eyeballs and eventually sales. SEO is a long-haul game and has a several factors involved to reveal the Best Salesforce Partners. These include quality & value of content, website architecture, and design, backlinks, as well as on-page optimization 

Social Media - A robust presence on some of the leading social media platforms is a must. The most popular ones are Facebook, Twitter, and Instagram especially if you are in the b2c domain. For those in the B2B domain, it makes sense to be on LinkedIn, the most popular social media platform for business in the world. TikTok and Snapchat are popular with younger demographics confirm Best Salesforce Partners. Presence on these platforms as well as monitoring them for mentions on your brand, your competitors, and the domain you are working is important to succeed in business. Companies like Codleo - the best Salesforce partners, craft your social media strategy and ensure that you get the visibility you need to be a winner. 

Data Analytics – It is defined as the process of studying the information received and using the insights to make informed business decisions. This can be done via marketing research, client study, or financial study. It enables companies to note trends and patterns. Analytics software in the market converts data into insights speedily & simply. With the right tools, businesses like yours can use the power of data analytics to enhance client engagement. Codleo is among the Best Salesforce Partners. 

Campaigns & Branding - It is important for businesses to be hyperactive on all marketing mediums and devices of use. Branding these days of content needs the following: Being “real” at all times. Audiences are discerning and know otherwise. Content needs to be consistent. This includes branding and messaging. All should be in sync. Leave no scope for confusion. Last but not least, be responsive to good and bad reviews/posts and content. Listen to your audience for they make or break businesses say Best Salesforce Partners. 

We return with Part 2 of this blog shortly.  

Also Read: TOP REASONS FOR DIGITAL MARKETING BEING A POPULAR PROFESSION PART 2

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About the Author

Arun Jangra

Arun is a 5x Salesforce certified Developer with an overall work experience of 9 years. He is very organised and uses his skill set & knowledge to deliver out-of-box solutions.