WHY SME COMPANIES SHOULD INVEST IN APPS?

Publish date:

• 6th November, 2020

“Mobile is the enabling centerpiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behavior.”– Quote by Tomi Ahonen, consultant, and speaker. 

Software in the form of mobile applications or mobile apps, as they are better known, is all the rage nowadays. With a focus on mobiles, everyone wants to have their presence on them to boost sales & customer engagement, as well as to use them to enhance their work productivity. Since companies of small or medium size lack the resources to build custom apps for their daily needs, it is ideal for them to purchase ready-to-use apps for different purposes, such as project management or vendor relations.  

Here are some reasons why small and medium-sized companies should invest in apps: 

• Mobile connectivity: More and more people are spending a greater duration of time on their mobile devices than on computers, laptops, etc. Therefore, it makes sense for companies to mark their presence via apps that are easy to use on any mobile device. 

• Accessibility: Since these apps are on the mobile phones of all users, team members, or employees, work can be assigned, tracked, etc. from anywhere and anytime. So, if an employee is looking after an ailing grandmother in Agartala or getting married in Bihar, they can still work and share the same via their phones. They don’t have to open the laptops or run to their iPads each time to access work-related stuff. 

• Optimize functioning: These apps play the role of "enablers,” as they are made with specific purposes such as project or vendor management or human resource management goals in mind.  So, these specific apps streamline processes, optimize daily functioning, and improve the day-to-day functions of the employees, leading to cost savings and eventually better finances in the company. 

• Data: All data is in one centralized location, easy to access and share with others, and collated to enable intelligent decision making and problem-solving in the long run.  

• Collaboration: All departments and teams in a company can be on board using the same app, thus everyone is connected and collaborating in tandem to reach the company's intended goals and mission. No more silos, more collaboration, and more conversations. 

So if you are a small company based in Coochbehar or a medium-sized enterprise in Porbandar, mobile apps are the future. Increase sales, optimize work, improve processes, and improve customer interaction, the future is bright for you via these mobile apps.

ProjecLeo, our own project management app available on Salesforce’s AppExchange, is our offering to SME companies that need help with their projects. To know more about this novel app, get in touch with us, and we will be happy to share in-depth details on the same. 

Investing in apps can drive significant growth and efficiency for SME companies. At Codleo Consulting, we understand the unique needs of small and medium enterprises. As a leading Salesforce partner company and trusted Salesforce consulting firm, our expert Salesforce consultants are here to guide you in selecting and implementing the right apps to enhance your business processes. Discover how our tailored solutions can help your SME thrive—reach out to us today!

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About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.