6 PILLARS OF DIGITAL MARKETING Part 2

Publish date:

• 1st November, 2022

If you want to be influential, diversify your portfolio by elevating your content across digital platforms and building your brand by focusing on innovation, fan engagement, and audience development.― Quote by Germany Kent. 

Welcome back to the 2^nd part of our blog “6 pillars of digital marketing”. In the last blog, you had us present four of the pillars that we feel you should know in detail.  Now we do a rundown on the remainder of the 6 pillars of digital marketing as experts and best Salesforce partners: 

Email Marketing – One of the oldest and tested pillars of digital marketing say best Salesforce partners. It’s a great way to remain connected to clients & win over new ones. It is a medium where companies own the information. Focused messaging to audiences that are the ideal candidate for your products or services is achieved. Nurturing existing clients with regular emails ( with subtle and not-so-subtle marketing ) is achieved thanks to email marketing. It's not dead with the passage of time. It's alive if you use it effectively. There are some considerations to keep in mind in email marketing:  Keep messaging relevant and engaging for the audience. Be judicious with the number of emails. Don’t flood or send too many. 1 a week is okay in some cases. Use terms that will lure people such as “ free “, “ discounts “, or “ offers “. Contests and giveaways should be a part of email marketing to confirm the best Salesforce partners. 

Paid Ads - Paid advertisements are a type of virtual advertising that lets companies curate ads that come on Google and affiliate websites. When a person hunts for a product or service on search engines, they come across ads for companies offering services/products like what they are searching for. Paid ads help businesses reach targeted audiences and confirm the best Salesforce partners. It’s an excellent way to reach audiences. They can be micro-customized to reach specific demographics such as neighborhoods and so on. Find new customers and increase business say best Salesforce partners.  

With this, we reach the end of our two-blog series.  We hope you enjoyed reading this vital blog on what constitutes the main elements of digital marketing. Let us know if you enjoyed our blog and if there were any topics you would like Codleo - the best Salesforce partner to feature. Thank you, and have a good day. 

Also Read: 6 PILLARS OF DIGITAL MARKETING Part 1

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About the Author

Mukul Gulati

Mukul Gulati is a 7x Salesforce certified Admin specialist with an experience of 5 years in the Salesforce ecosystem. He currently heads a team of admins and is extensively involved in client engagement & problem solving.