HOW DOES LIGHTNING MIGRATION IMPACTS BUSINESS PERFORMANCE?

Publish date:

• 28th August, 2023

In the 21st century, success is with strategic investments that fuel growth and optimise operations. The migration from Salesforce Classic to the state-of-the-art Salesforce Lightning Experience is one such investment by a business, small or big. Today we as a Salesforce Consulting Partner delve into the journey of Return on Investment (ROI) and how the move to Lightning impacts business performance in the long run. Return on Investment (ROI) is not just monetary gains – it includes measuring the many advantages that Salesforce Lightning and a Salesforce Consulting Partner bring with it. Going beyond financials, ROI includes enhanced productivity, optimised workflows, good user experiences, and most important – customer delight.

Measuring Tangible Gains as a Salesforce Consulting Partner:

Enhanced Productivity: Lightning's intuitive design and task-focused features lead to user efficiency. Measure ROI with metrics such as lower task completion time, quick data entry, and speedy report generation

Superior User Experience: Lightning's modern interface = User experience. ROI can be measured via superior user satisfaction, reduced error rates, and faster user adoption rates.

Optimised Workflows: Automation and personalised workflows lead to business efficiency. Measure ROI by studying lower manual processes, quicker turnaround times known as TAT, and better task completion rates.

Data-Driven Decisions: Lightning offers superior reporting and analytics tools that lead to improved decision-making.  Analyse ROI by observing enhanced data accuracy, faster access to insights, and sophisticated alignment with business goals.

Measuring the Intangible Benefits as a Salesforce Consulting Partner:

Lower Training Pressure: Lightning's user-centric design reduces the learning time and energy. We as a Salesforce Consulting Partner Measure ROI by measuring the saved hours in training.

Better Collaboration: Lightning's collaborative features fuel smooth teamwork. ROI is evident in increased cross-departmental collaboration & enhanced project efficiency.

Innovation & Personalisation: Lightning's App Builder is ideal for innovation. ROI can be gauged in terms of time and lower costs from optimised development and app creation.

Some more KPIs as a Salesforce Consulting Partner:

Higher Revenue: Measure the impact of Lightning's enhanced insights and engagement on the financials coming in.

Cost Efficiencies: Measure migration, training, and support costs versus lower operational expenses and the human-performed tasks via Lightning's automation.

Customer delight: Superior client experience boosts retention and referrals, leading to revenue generation in the long run.

Conclusion: Lightning's ROI Unveiled

Migrating to Salesforce Lightning Experience is not merely a tech exercise; it's a strategic investment in the company’s growth story and for it to be future-ready. Codleo Consulting believes that ROI includes tangible efficiency as well as intangible growth. By measuring both aspects, businesses can embrace the Lightning transition with Elan knowing that it will enhance business performance, nurture innovation, and reimagine success.

Ready to measure your Salesforce Lightning's ROI? Talk to Codleo Consulting, your reliable Salesforce Consulting Partner, and start the process of transformation & prosperity.

Also Read: HOW CODLEO CAN HELP YOU IN LIGHTNING MIGRATION

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About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.