DEBUNKING SALESFORCE MARKETING CLOUD MYTHS

Publish date:

• 14th December, 2023

As with every tool such as Salesforce Marketing Cloud, half-truths and myths abound that overshadow their true potential. Whether due to misconceptions or limited understanding, these myths prevent businesses from onboarding a strong & adaptable platform. In today’s blog, we examine as a Salesforce Consulting partner, some of these myths.

Myth: Salesforce Marketing Cloud is ideal for Large Enterprises

Fact:  Small and mid-sized businesses benefit from customised solutions within the platform that meet their needs & budget. The range of functionalities can be modified to suit businesses of different sizes say Salesforce Consulting firms.

Myth: Implementation Takes Too Long

Fact: Yes, Implementation time can vary based on factors such as personalisation and complexity of the personalisation. However, Salesforce Marketing Cloud provides optimised onboarding processes, with the help of Salesforce Consulting partners. With proper planning and expert support, businesses can achieve relatively quick setups, enabling efficient marketing campaign execution within no time.

Myth: It's Only for Email Marketing

Fact: Though it is known for its email marketing prowess, Salesforce Marketing Cloud possesses a suite of tools beyond emails. It includes SMS messaging, WhatsApp messaging, push notifications, advertising, analytics, as well as the ability to design customised client journeys via Journey Builder and so on.

Myth: Marketing Cloud has poor Integration Capabilities

Fact: Wrong. Salesforce Marketing Cloud is designed for smooth integration with various tech platforms. Its open APIs aid integration with CRM systems, e-commerce platforms, analytics tools, etc. This allows a unified view of client information across different touchpoints, improving marketing strategies.

Myth: It's Complex and Requires Extensive Training

Fact: Yes, while Marketing Cloud has sophisticated features, its user-friendly interface and detailed documentation ease the learning curve. Salesforce Consulting partners like Codleo provide training resources and customised training sessions / programs for different teams as per need. Plus, it’s a low code platform.

Myth: Marketing Cloud Is meant for Marketers

Fact: Salesforce Marketing Cloud use isn’t limited only to marketers; it helps sales teams, customer service, and other teams. It facilitates a centralised approach to client engagement, improving collaboration across departments and fuelling a great client experience.

Myth: It's Expensive 

Fact: The cost of Salesforce Marketing Cloud varies based on the modules and features chosen. Despite being a financial investment, its scalability allows companies to start with the basic functionalities and expand as needed. The platform's capabilities lead to a strong ROI via enhanced customer engagement and streamlined marketing efforts, and the investment will bear fruits soon.

Myth: It's Only for B2C Companies

Fact: Initially designed for B2C marketing, Salesforce Marketing Cloud has changed to meet B2B marketing needs as well. It has features such as prospect nurturing, account-based marketing, and customised communications meant for B2B relationships.

Salesforce Marketing Cloud is known to be a   versatile, adaptable, and strong platform, lowering barriers and misconceptions to provide a detailed solution for diverse business requirements in the digital marketing landscape of 2024. Codleo - Salesforce Consulting is ideal to partner with your business to leverage Marketing Cloud for your success.

Also Read: THE BENEFITS OF MIGRATING FROM MARKETO TO PARDOT

139 claps

Share

About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.