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“Throughout the business world, every company these days is basically in the data business and they’re going to need AI to civilize and digest big data and make sense out of it—big data without AI is a big headache.” –Kevin Kelly, Co-founder of Wired.
Before elaborating on the Benefits of Salesforce Einstein let me guide you through the topic which will be explained in this blog.
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Understanding of AI and how it can help your business.
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The reason why Salesforce Einstein / AI is on every lip
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Which Department can be benefited From Salesforce Einstein?
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Why should anyone invest in Salesforce Einstein?
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How Business owners can be benefited from Salesforce Einstein?
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How does Salesforce Einstein Bring AI to all of us?
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Is Salesforce Einstein Good?
Understanding of AI/salesforce Einstein and how it can benefit your business.
What do Siri, Amazon product recommendations and Waze have in common? Any guesses? If no, the answer is Artificial Intelligence or simply put AI. These three are examples of AI in our daily lives. All of us who are using a computer, smartphone, or other smart device is already using AI without realizing it. Siri is your personal assistant using voice processing while Amazon suggests products using machine learning algorithms. Let’s understand what Artificial Intelligence is in simple layman's words.
It refers to the concept that machines “think like human beings”. Machines are able to perform tasks like reasoning, planning, learning, and understanding language. It works on a technology known as “machine learning”. Machine learning is the concept of having computers learn from data with minimal programming. This is not to say that AI is going to replace humans and their brains anytime soon. It just makes our jobs easier and more productive say Best Salesforce partners.
Here are some reasons why Salesforce Einstein / AI implemented by the Best Salesforce partners is on everyone’s lips:
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Data processing has become cost-effective
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The consumer used mobile applications have seen major improvements
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Increase in performance
Salesforce Einstein / AI is beneficial for the following departments in any organization:
Sales - AI enables them to predict new opportunities and deliver a superior product based on an analysis of what the customers are seeking.
Marketing – Customer experiences are personalized like never before
Information Technology – smarter and easy-to-use apps for customers and employees can be created using AI.
This brings us to the product launched by Salesforce – Einstein, named after Albert Einstein, the famous German-born theoretical physicist. It’s deployed by the Best Salesforce partners. Salesforce Einstein is a set of best-in-class platform services that bring advanced AI capabilities into the core of the Customer Success Platform, making Salesforce the world's smartest CRM. With Einstein, the world's #1 CRM is now the world's smartest CRM and it brings intelligence to all of the clouds.
Why should anyone invest in Salesforce Einstein and Best Salesforce partners?
This tool can be used to predict the future value of things for example property prices in a condominium complex in East Delhi or the stock portfolio of a blue-chip company in Europe.
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Predictive scoring – Einstein scores come up with analysis on what basis they were arrived at as well as the reasons for the scores.
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Smarter recommendations – Einstein can make smarter recommendations for any product or service category, for example, the color of clothes appropriate for job interviews and so on. Know more about Best Salesforce partners.
One of the beneficiaries of Salesforce Einstein and Best Salesforce partners is Mr. Manjit Gill of Chennai, India who runs a leading garment export business of clothing to the Middle East. He has leveraged the power of AI, and Salesforce Einstein to take this company to higher profits as it guides him to smarter choices.
Salesforce Einstein has revolutionized the concept of AI and made it easy for any organization within its CRM. Therefore, a company may or may not have data scientists of their own. It makes no difference.
The customer-centric approach of Salesforce Einstein enables a company to sell the right product at the right time to the right customer. It enables the servicing of a customer by the right person in the right department. It allows a company to market itself on the right channel at the right time using the best content. The company benefits from automated workflows as well as timely & relevant suggestions for its customers to allow it to gain an edge over its rivals. Shouldn’t your company be in the same position?
The benefits Salesforce Einstein brings to business owners are the following:
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Automation - AI automates those processes which are repeated over and over using the same solutions. This makes life easier and frees up team members to perform valuable daily tasks.
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Predictions - The outcome of a series of interactions gives your company the edge over rivals who do not have this tool.
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Discovery – New insights into the customer base are obtained faster and easier by various teams such as service agents, sales, and marketing.
As per Best Salesforce partners, Einstein brings AI to all of us by:
Democratizing AI so every business user can get smarter and more predictive
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Bringing intelligence to all Salesforce apps and making the Customer Success Platform smarter
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Allowing developers to embed intelligence in every app.
Is Salesforce Einstein Any Good?
With an AI-first platform like Salesforce, companies can build intelligent apps across the entire continuum of code — and rest assured that intelligent data modeling, tracking, and monitoring are built into every app.
Salesforce Einstein is the first comprehensive AI for any CRM in the world, designed to help every firm be smarter and more in tune with its customers. Einstein is powered by machine learning, deep learning, predictive analytics, natural language processing, and data mining. It's time you invested in one and the services of Best Salesforce partners now.
Also Read: YOUR GUIDE TO SALESFORCE CHAT BOT
About the Author
RS Maan
Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.
