BEING A PURPOSEFUL COMPANY AND LEADER

Publish date:

• 18th December, 2020

“How wonderful it is that nobody need wait a single moment before starting to improve the world.” ― Quote by late Anne Frank.

In this day and age, being a successful leader in a company that is doing well, growing with strong finances is not enough. Life has more to offer and do you have more to offer to your colleagues, community, and the country as a whole? We are talking about being a person with a purpose, being a part of a company with a purpose. How can you as a company leader give back, without it just being part of rhetoric? Well, we have put together some simple tips on becoming a purposeful leader of a purposeful company. So, let’s read more about how we can achieve the same.

• Help your employees – Good service and charity begin at home go the old saying. So, we suggest that you begin by enabling and helping the people who work in your company. This includes and is not limited to providing bonuses and perks, decent liveable salaries, insurance coverage, maternity & paternity leave policy, training, and upskilling options, mentoring options, benefits of various kinds, and so on.  A company that is committed to helping others should begin at their workplace and then carry it forward to the community as a whole.

• Diversity in the workplace – Ensure that your company represents the diversity of your community and country. A diverse workforce is an asset that needs to be created, nurtured so that the company reaps the benefits. With diversity in the front seat, the company benefits from new perspectives & ideas, growth, and creativity. A company with diversity is able to be an asset to all relevant stakeholders.  Hire people from different races, backgrounds, religions, religions, abilities, and sexual orientations. Women are to be given equal opportunities and growth. Once the company reflects the diversity of the country via your employees, the next step is looking at your company’s impact via other means such as charity, policies, and so on. 

• Company environment impact – As an individual, as a company leader, and as a company, you need to assess your carbon footprint. Everyone needs to step up to reduce the same to reduce global warming which is happening at an alarming rate. Various steps which can be taken including using less paper, conducting an energy audit and using energy-saving devices, traveling by public transport, using video conference facilities, recycling and reducing office stationery and packaging. Being a responsible person, leader and company is no longer a choice, it's mandatory.

• Volunteering programs for employees – Create a culture that encourages employees to devote time to good causes, which resonate with the company’s domain, mission, and values. Giving back creates a “feel good” factor that ripples into the overall wellness of the company.  Tie up with an NGO and get employees to devote time during working hours, every month to volunteer for the programs to help people. Lead from the front as a leader and motivate others. It could be an old age home, an orphanage, an animal shelter, or a local school. 

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About the Author

Rahul Ray

Rahul is a seasoned consultant in travel, transport and hospitality sector subject matter expert with over 20 years of experience and constantly challenging himself to re-define travel distribution and channels, Dedicated Son, Love Nature and Politics both