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Salesforce Pardot


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In this blog, we look at some things that this revolutionary marketing automation tool allows a company and its marketing team to do. Let’s read in detail and familiarise ourselves with the importance of this tool and why every company should invest in it for long-term productivity. 

Pardot support services provided by a certified Salesforce partner or consulting partner can help you witness increased productivity in your marketing automation efforts. Whether it's implementing advanced automation workflows or optimizing your lead generation campaigns, expert guidance from a trusted partner can ensure that you're making the most of Pardot's capabilities. With access to ongoing support, training, and best practices, you can stay ahead of the competition and achieve your marketing goals with confidence.

 Here is a list of 8 things that Pardot Support can help you with: 
  • Personalized messaging – With Pardot, personalized and relevant messaging is at your fingertips. Based on the data available regarding the “last activity” of the client/prospect, emails, or messages can be drafted and sent which is relevant. Messages for anniversaries and milestones in their journey with you will leave a deep impact and convert customers into loyal brand envoys. A Pardot Implementation Vendor appointed for Pardot Implementation assists with all such matters 

  • Monitor prospective clients – Pardot has the ability to track the activity of a lead (potential client).  Thus, for example, Pardot will update you if a lead lands on a landing page, etc but doesn’t take it further. This will enable you to take matters into your hand and follow up discreetly. Pardot Implementation Support services open up new vistas for companies. 

  • Designate a salesperson for each lead Pardot enables the sales and marketing teams to work in Harmony.  The sales rep assigning automation rule allows the tagging of sales personnel to each lead. This way it is simpler for the marketing department to filter sales rep-specific reports and takes it further. Ask your Pardot Implementation Vendor appointed for Pardot Implementation for tips and suggestions. 

  • Connect leads to marketing campaigns relevant to them - Pardot allows you to identify leads who would be interested in targeted or specific campaigns etc. Thus, the relevant team can link the two together leading to resonance and hopefully conversion into sales. 

  • Create leads smartly - The Smarter Lead Generation feature allows a constant flow of top-notch prospects coming through via different tools such as landing pages, search tools, forms, and so on. The Pardot landing page creation feature keeps forms pointed, thus minimising the risk of bounce backs.  

  • Filter the leadsPardot allows the segmentation of prospects using a curated scoring system. It allows the company to focus time and energy on those leads that are most likely to become clients and less time on cold leads, or those who will not turn into clients. 

  • Engagement history visibility - It is a platform that enables you to view your past marketing campaigns and their success with the intended audience. It enables you to know how clients or leads are engaging with your marketing outreach. 

  • Harness the power of Artificial IntelligencePardot Einstein unleashes the power of AI to enable each lead to be nurtured. It has three salient features - Lead Scoring, Behaviour Scoring, and Campaign Insights. Let every lead be tracked and get nourishment. 


About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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