WHY DO SMALL BUSINESSES NEED DIGITAL MARKETING SERVICES?

Publish date:

• 20th March, 2023

Mona Bhandari runs a custom furniture studio in South Delhi. Divya W has an artisanal bakery in Poona. Geeta Kala sells chikanari suits and ladies' clothing in Lucknow. These three women are building their businesses in different fields.

Running small businesses comes with many challenges. One of the biggest challenges is getting the word out about their brands and making people aware of them.

They created an online space for themselves and decided to hire a professional, like a Codleo Salesforce consultant, instead of getting stuck in digital marketing. But why should small businesses spend their energy, time, and money on digital marketing? That’s a good question. Read below to find out more.

Here are the top reasons why digital marketing is essential for small businesses, according to a Salesforce consultant:

• Understand your audience. Digital marketing lets businesses connect with their target clients. Interaction provides valuable insights. What do clients want? What are their expectations? Are they satisfied with your services? How can you improve? Building this kind of relationship can be valuable over time. According to a Salesforce consultant, customers tend to stay loyal to brands they feel connected to. Aim for this goal, as advised by the Salesforce consultant.

• Digital marketing is a cost-effective way to promote your business. It is more affordable than traditional marketing methods, which is excellent for small companies with limited budgets. The best part is that businesses can choose the platforms that work best for them. For example, if their audience is on Instagram, they can focus their efforts there. Companies don’t have to spend money on channels that do not bring results. A Salesforce consultant says they can make the most of their tight budgets.

• Stay accessible to leads and clients. In the 21st century, being online is crucial. Businesses need a strong web presence because young audiences are active on the internet. Start with a website and then expand to social media. Additionally, having a high ranking on search engines like Google, Bing, or Ask is essential. According to Salesforce consultants, the broader your online presence, the better it is for your brand.

• Check out what your competitors are doing. It’s important to know what they do well and poorly. You can learn this by being in the same market. Find out what platforms they use, which keywords work for them, and whether they use social media influencers.

Digital marketing can benefit businesses of all sizes. Call Codleo to speak with a Salesforce consultant today. We can show you how we help businesses like yours.

AlsoRead: Why Is Digital Marketing Services Important For SMBs?

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About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.