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WHY SALESFORCE CRM IS NECESSARY FOR THE MANUFACTURING INDUSTRY?

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WHY SALESFORCE CRM IS NECESSARY FOR THE MANUFACTURING INDUSTRY?

“Never before in the history of mankind has the pace of innovation and technological acceleration been faster than it is today.”—Yannick Schilly, CEO, Altix Consulting.

Salesforce CRM is the most useful tech tool a company needs to meet its manufacturing needs. It has many benefits for clients within a manufacturing firm. Salesforce empowers businesses to have superior client interactions, improve sales, and solve client service issues. Plus, the manufacturing department can work with different departments to provide superior client service besides enhanced productivity. Let's deep right and learn more about Salesforce in the manufacturing sector.

These are some of the reasons why Salesforce is necessary for the Manufacturing Industry:

  • Accessibility or freedom from the tyranny of office space. CRM enables employees of certain departments to be productive, even if they are in the field or working remotely or at home looking after elderly relatives or young children. Employees are freed from the need to be on their desks in front of computers to be productive.  

  • Enhance sales. Every manufacturer worth their salt is looking to augment their sales by increasing their reach, audiences, and so on. Salesforce CRM captures vital information which can then be analysed to gain insights. These insights are very crucial in planning the increase in sales strategies and moves. 

  • Better planning and productivity. The CRM provides volumes of data that enable in-depth analysis and planning / course correction measures and so on.  Thus strategic moves can be planned with clean & accurate data. It also streamlines work processes and automates mundane task flows, thus improving the overall productivity of a business of any nature or size. Time, energy, and resources saved are valuable for every business. 

  • Customer delight. After-sale service and project delivery need excellent service, and a robust CRM system in the manufacturing industry provides the power to ensure that all departments are connected, with data sharing and collaboration. A great CRM system like Salesforce will also companies with issues related to warranty or service issues. This will enable customers to be heard and valued. Thus paving the way for customer delight and loyalty. A business can convert a happy customer into an unofficial brand ambassador who will sing your paeans on social media.

About the Author

author
Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.

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