Publish date:
What are Salesforce Integration Partners?
Salesforce Integration Partners are professional services firms that help link Salesforce with your other business systems and tools. For instance, they build connections between Salesforce and your marketing systems, back-office applications, ERP, data warehouse, and other technologies.
This integration is crucial for maximizing your return on investment (ROI) with Salesforce. It should act as your single source of truth for all customer interactions and journeys.
Salesforce Integration Partners vs. Implementation Partners
Salesforce Integration Partners bring a distinct skill set compared to Salesforce Implementation Partners.
An Implementation Partner designs how the Salesforce application will work. They determine which features are available and how internal teams will use the tool to improve their workflows.
A Salesforce Partner is focused on connecting Salesforce with your internal tools. Some Implementation Partners may offer this service, but if you have a large setup with complex, two-way integrations, it's better to find an Integration Partner who specializes in your specific tech stack and integration platforms.
Types of Salesforce Integration Partners
There are three main types of Salesforce Integration Partners:
-
Consulting Firms: Consulting firms provide various services to support your Salesforce journey. They can assist you with planning, design, implementation, integration, and training. Their goal is to help you at every step, from start to finish.
-
Software Vendors: Many software tools and platforms are designed to connect Salesforce with your other internal tools. Some examples are MuleSoft, Dell Boomi, Workato, Jitterbit, and Tibco. These platforms offer ready-made integration solutions that you can implement quickly and easily, often with the vendor's assistance.
-
Managed Service Providers: Managed service providers offer subscription services that include integration, monitoring, and support. This option is ideal for businesses that require ongoing assistance with their Salesforce integrations.
Salesforce Consulting Firms
Salesforce Consulting Firms are a good choice for businesses that need help with planning, design, implementation, and support. They can assess your needs, design a solution tailored to your requirements, and implement it with minimal disruption to your operations.
Consulting Firms usually work on a fixed scope of work. Their job is to complete the task and then move on.
Software Vendors
Middleware platforms are crucial for large businesses with complex data integration requirements.
Initially, startups can utilize core APIs from tools like Salesforce and HubSpot, which offer built-in integration. However, as a business grows and its systems become more complex, it usually needs to create custom integrations and develop a proper data architecture. It often requires an integration platform or middleware solution, and numerous options are available.
One of these options is MuleSoft, which is part of the native Salesforce Integration Cloud and is a leading choice for companies that use Salesforce.
Managed Service Providers
Managed service providers are a good choice for businesses that need regular support with their Salesforce integrations. They can review your integrations for errors and performance issues and assist you in troubleshooting or configuring them as required.
This option works well for businesses that cannot allocate internal resources to manage their Salesforce integrations but still require part-time guidance to minimize disruptions.
How to Find Salesforce Integration Partners
When choosing an Integration Partner, it’s crucial to do your research. Many Implementation Partners can help with integrations, but if custom integrations are the primary focus of your work, you should look for a Partner who specializes in this service.
Referrals from Network
Ask your friends and peers in the Salesforce community for recommendations on service providers they have used in the past.
This approach can help you find trusted partners. Ensure that the work they have done for others is similar to what you need and that it involves the same applications and integration tools.
Salesforce Account Executive
Your Salesforce Account Executive has tools to find specific Consulting Partners. It can help you during your Partner discovery process. However, we suggest that you also look for a few options on your own.
Why Choose Codleo for Salesforce Integration
At Codleo, we go beyond basic implementation. We specialize in complex Salesforce integrations that connect your CRM with ERP systems, marketing platforms, e-commerce tools, legacy software, and third-party applications.
With a strong team of certified Salesforce experts, including seasoned integration architects and middleware specialists, Codleo has delivered successful integrations across diverse industries using tools like:
-
MuleSoft, Dell Boomi, Jitterbit, Informatica
-
REST & SOAP APIs
-
Real-time data synchronization and workflow automation
Our Proven Integration Approach
Codleo takes a consultative, strategic approach. We begin by understanding your business goals, evaluating your existing tech stack, and identifying integration challenges. From there, we build a custom roadmap and deliver secure, scalable, and high-performance integrations tailored to your unique needs.
Whether you need a simple point-to-point integration or a multi-platform enterprise solution — Codleo ensures seamless connectivity and data harmony across your business.
Get Help Finding the Best Salesforce Integration Partner
There isn't a single best Salesforce Integration Partner. Choosing the right partner depends on the complexity of your Salesforce organization, your existing business systems, and how you plan to integrate everything.
First, determine the type of service you need. Do you want someone to set things up and leave, or do you want a Partner who will join your team and provide ongoing support?
Codleo is here to help. Schedule a call with us to discuss your needs, and we can guide you in the right direction.
About the Author
