TOP REASONS FOR DIGITAL MARKETING BEING A POPULAR PROFESSION part 1
Digital marketing as a career is one of the top new careers for the coming few years. Lots of youngsters are jumping on to this bandwagon and rightly so. In this two part blog series, we examine the reason why digital marketing is gaining popularity around the world. Let’s get down to it.
Shift away from traditional marketing. The legacy marketing strategies are no longer in vogue. Print, TV, and radio advertisements in conjunction with door to door home visits are no longer holding centre. With the advent of technology, the younger generation is spending more time on social media channels and tech platforms. Hence digital marketing is the future of today and tomorrow. Don’t you wish to be a part of tomorrow?
Digital is the new buzzword. The world over companies is moving to digital marketing. This includes family run and small businesses, the rules of marketing are changing big time. Digital marketing means less investment and headache, the reach is wider. Anyway, traditional and digital marketing can exist side by side. Can they not? Who says they have to be adversaries. Those seeking to profit from celebrity endorsements are using the traditional sources of marketing, and while others are disregarding them for economical (that is digital sources) for brand awareness, etc. All varieties of items and services are now marketing via digital mediums, as this platform is proving to be reliable over time. Boutique hotels in Uttarakhand to home chefs in Karnataka to arts & Crafts producers in Arunachal are going the digital way.
3. Reaching global audiences. The traditional means of marketing are outdated because they also limited the reach of the brand. Print adverts are limited to subscribers, radio channels to listeners, and TV audiences to viewers of different channels. This does not apply to digital audiences who extend to all geographies. With such a vast range, more people are placing their bets and money on digital marketing tools. So now a beautician in Colombia, a baker in the UK, an artist in Congo, and a farmer in Brunei have access to smartphones, social media, and access to advertisements (subtle and not so subtle) from brands around the world. In short, the reach of these social media channels is ginormous that connects with anyone and anytime are a reality.
4. Digital marketing courses are getting commonplace. Like Codleo foundation offering free digital marketing courses to bright young talents with a creative & analytical edge, courses are being offered in all destinations by various academies / institutions both physical or online attendance basis. Plus, they come with hands –on (practical) experience so that the students are able to go out into the world prepared to land jobs and lucrative careers.
Digital marketer with Codleo Consulting, Akansha says “ A career for the creative, the analytical and the smart person. Its complexities and variations make each day a new day. Every day there are new challenges and issues which keeps you hungry for success”.