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SAP vs Salesforce


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In today's fast-paced business landscape, the demands of modern enterprises have surpassed the capabilities of manual process management. It's crucial to have a robust tool that not only builds strong relationships with potential customers but also retains the loyalty of existing ones. Two leading contenders in the CRM market, SAP and Salesforce, offer unique functionalities and capabilities, making and deciding which to choose is quite challenging.

In this blog, we will delve into a comprehensive comparison between SAP and Salesforce. We'll explore their features, advantages, and limitations to help you determine which CRM solution is the best fit for your business needs. Let’s uncover the strengths of each platform to guide your decision-making process.

What is CRM?

Customer Relationship Management (CRM) is a technology and strategy that businesses use to manage interactions with potential and existing customers. The primary goals of CRM are to enhance customer relationships, improve customer satisfaction, and drive business growth. CRM software gathers customer data from multiple sources, such as company phone lines, websites, direct mail, social media, live chat, and marketing materials.

By utilizing CRM systems, employees who interact with customers can access detailed information about their details, purchasing history, shopping preferences, and any issues they have faced. While there are many CRM software options available, this blog will focus on two major competitors in the market: Salesforce and SAP.

What is Salesforce?

Salesforce is a leading cloud-based CRM platform renowned for its extensive features designed to enhance sales and manage customer relationships. Founded in 1999 by Parker Harris, Frank Dominguez, Marc Benioff, and Dave Moellenhoff, Salesforce has evolved from a CRM software to a comprehensive suite of products and solutions.

Salesforce enables businesses to efficiently manage customer data, marketing campaigns, sales processes, and operations. One of its greatest advantages is the elimination of the need for software installation or server setup on local machines. Users can simply sign up on the Salesforce website and start leveraging the platform's capabilities immediately.

What is SAP?

SAP, which stands for Systems, Applications, and Products in Data Processing, offers powerful ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) software solutions. Known for its ability to manage all business activities, SAP provides robust CRM tools specifically designed for sales and marketing.

With SAP, businesses can manage customer interactions across multiple channels, ensuring a seamless integration with SAP ERP and other systems. This comprehensive solution streamlines operations and enhances customer relationship management, making it a preferred choice for many enterprises.

Features Comparison: SAP vs Salesforce
1. User Interface

If you prioritize an exceptional user experience in your CRM software, Salesforce may be the superior choice. It features a user-friendly interface with a strong focus on customer relationship management elements.

Conversely, while SAP Cloud offers a decent user interface, it is not as extensive or convenient as Salesforce. Therefore, for companies that value an intuitive user interface, Salesforce is likely the better option.

2. Customization

Salesforce provides a comprehensive set of tools and functionalities that streamline the customization process for various business needs. It offers numerous customization options for components such as reports, workflows, dashboards, and more.

SAP also offers customization capabilities, but they are not as flexible or extensive as those provided by Salesforce.

3. Integration

Integration is a key component of any CRM solution. Both SAP and Salesforce offer various options for linking with other programs.

Salesforce is renowned for its reliable and speedy APIs, which enable quicker connections with other applications. It also provides integrated platforms for customer care and marketing automation, making it easier to manage consumer data across multiple platforms. Additionally, Salesforce has enhanced its integration capabilities with the acquisition of MuleSoft, a company known for its expertise in connecting software and services.

SAP, on the other hand, offers its own cloud-based API connection services, including the fully integrated SAP Hybris Cloud for Customer Element. SAP’s Hybris e-commerce platform can also be linked with its Sales Cloud.

4. Email Utilities

Both SAP and Salesforce provide email utilities for tracking and monitoring email conversations. Salesforce simplifies the tracking of customer emails sent through various email clients by linking those interactions with the relevant contact, account, or opportunity for future reference.

In contrast, SAP also offers email tracking but requires users to manually input certain parameters to activate tracking. Salesforce adds a level of intelligence by enabling the automatic assignment of interactions to the relevant contacts and opportunities, a feature that SAP does not yet offer.

5. Customer Support

Salesforce is known for its prompt and comprehensive client service, with annual maintenance and support subscriptions that include access to a self-help portal, a knowledge base, and live chat. For premium administrator support via phone, users must pay an additional 12-15% of their subscription fee, which can be costly.

SAP’s customer service, while more readily available, is often slower to resolve issues. For non-technical inquiries, SAP offers a self-help portal, a knowledge base, and round-the-clock toll-free international support. However, user reviews suggest that not all modules of the SAP CRM solution are easily accessible.

6. Pricing

Salesforce offers a variety of features and functionalities at different price points, starting at $25 per user per month for basic services. To access additional features suited to specific business needs, higher pricing tiers are required.

SAP, meanwhile, is offered on a contractual basis with an entry list price of $75 per user per month. Compared to Salesforce, SAP is not as cost-effective, and its pricing can vary significantly based on the unique business requirements of each solution.


The debate between SAP and Salesforce has been ongoing in the business technology world. Both software platforms offer unique strengths and capabilities. When choosing between SAP and Salesforce, it is essential to assess your existing technology infrastructure, specific needs, and long-term goals. Salesforce is likely the best choice for businesses focused on sales, marketing, and customer relationship management. On the other hand, SAP’s offerings may be more suitable for organizations seeking enterprise-wide integration and comprehensive business process management.

If you are looking for CRM software solutions, Codleo Consulting should be your first pick. As certified Salesforce consulting partners, we provide excellent, cost-effective, and scalable solutions that help you globally. Get in touch with us now!

About the Author

Mohit Sharma

Mohit is Practice Lead, 15x Certified Salesforce Consultant, Salesforce trainer, blogger, writer, and full-time husband. With over 8 years of experience implementing Salesforce, and an obsession for innovation, ready to tackle any new project that comes his way.

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