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A CRM (Customer Relationship Manager) solution serves as a crucial link between a business and its customers, fostering a stronger connection. This integrated platform provides all company departments, including marketing, sales, commerce, and service, with a unified view of each customer.
By uniting businesses and customers, the CRM platform delivers personalized experiences that cater to customer preferences. It enhances sales, commerce, IT, and marketing services, creating a more cohesive operation.
Adopting this CRM system attracts more buyers by offering tailored services, enabling businesses to understand and address customer needs, requirements, and concerns effectively.
Providing the best shopping experience is vital, as customers expect rapid and efficient support across all domains.
Developing consumer apps can streamline processes and save time, enhancing overall productivity.
Salesforce provides various products and services that it offers to its consumers. The list is mentioned below:
Salesforce
Salesforce is a leading service offering a comprehensive suite of tools for case management and task management, automatically tracking important events. The platform provides customers with essential data, such as case tracking and internal social networking, facilitating meaningful conversations. Additionally, Salesforce offers analytical tools and various other services, including email alerts, customer contracts, and integrated Google search functionalities.
Lightning Platform
The Lightning Platform, also known as Force.com, is a PaaS (Platform as a Service) designed for developers to create additional applications that integrate seamlessly with the main Salesforce application. These third-party applications are hosted on Salesforce’s infrastructure.
Developers use declarative tools supported by Lightning, Apex (a proprietary Java-like programming language), and Visualforce to create these applications. The primary function of the Lightning Platform is to support developers, providing regular updates and new features.
In 2015, a new framework for building user interfaces, known as Lightning components, was introduced. These components are made using the open-source Aura Framework, supported by Apex as the server-side language. This framework serves as an alternative to Visualforce pages.
Community Cloud
Community Cloud enables users to create online web properties for external collaboration, customer service, channel sales, and custom portals. These properties are firmly integrated with other Salesforce clouds, including Sales Cloud, Service Cloud, and App Cloud.
Work.com
Work.com, formerly Rypple, is a social performance management platform that enhances work performance through continuous coaching, real-time feedback, and recognition. Many organizations use Work.com in their HR departments to boost productivity and maintain comprehensive employee performance records. This platform is marketed for sales performance, customer service, marketing, and human resource applications.
Founded by Daniel Debow and David Stein, Work.com (initially Rypple) began operations in 2008, serving clients like Mozilla, Facebook, LinkedIn, and Gilt Group. In 2011, the company introduced the OKR (Objectives and Key Results) management method and developed "Loops" with Facebook for gathering coworker feedback. Salesforce acquired Rypple in 2012, renaming it Work.com.
AppExchange
Launched in 2005, AppExchange is an online marketplace for third-party applications running on Force.com. These applications, available for free or via subscription, range from SharePoint integrations to mobile approval management. As of June 2016, AppExchange featured nearly 3,000 applications with over 3 million installs.
myTrailhead
Announced in 2017 and launched in 2019, myTrailhead is a customizable online training platform designed to meet individual customer needs. It integrates with Salesforce, offering users specific training and tutorials, and allows organizations to create and publish their own training content.
Blockchain Platform
In May 2019, Salesforce introduced a blockchain platform enabling the creation of blockchain networks and applications integrated with CRM.
Salesforce Community
The Salesforce community offers a wealth of resources, including training, support, consulting, events, best practices, and discussion boards, all aimed at helping users achieve success and growth.
Consulting Services
Various consulting services provide guidance on quickly and effectively using Salesforce. These services include comprehensive guides and security reviews to facilitate seamless deployment within organizations.
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