SALESFORCE EXPERIENCE CLOUD WHAT IS IT AND HOW IT CAN HELP YOU?

Publish date:

• 11th July, 2024

In today's technology-driven world, marketing still focuses on building and improving person-to-person interactions with the target audience. It's not just about connecting with potential customers, but also with employees and partners. Choosing the right platform for your community is essential, and Salesforce Experience Cloud helps companies manage dynamic and vibrant communities effectively, enhancing revenue potential.

What is Salesforce Experience Cloud?

Salesforce Experience Cloud, once known as Salesforce Community Cloud, is a popular platform for creating portals, websites, and community forums. It's designed to help you build strong online communities and connect with customers, partners, and employees. Beyond digitizing business processes, it provides contactless solutions within the company. This is made possible through a combination of Experience Builder, Salesforce CMS, Mobile Publisher, and various Salesforce web applications. These tools let organizations easily create personalized content, websites, portals, mobile apps, and online stores.

What makes Salesforce Experience Cloud stand out from other community platforms is its integration capabilities. It excels in collaboration and seamless integration with other tools and systems.

Features of Salesforce Experience Cloud

1. Business Cloud Salesforce

Salesforce Experience Cloud centralizes all your business data, enabling you to provide personalized experiences and respond quickly to support cases. Partners can update opportunities and qualify leads. Users can share files, sales opportunities, contacts, campaigns, custom objects, and support cases in one place.

2. Templates

Experience Cloud offers a wide range of customizable and mobile-friendly templates. These templates allow businesses to create custom asset libraries with drafts, archive states, header images, logos, content editors, and more. Your space will look great on any device, and the platform can generate custom color schemes from your logo. Additionally, you can reuse existing CSS, HTML, and JavaScript components.

3. Personalization

Create a relevant content base and make smart recommendations to ensure your customers find the resources they need quickly. Offer personalized content feeds and connect users with experts. Profile pages can showcase user interests, needs, behaviors, and endorsements.

4. Lightning Bolt

Lightning Bolt helps you build fully-branded, mobile-optimized communities that integrate with your business processes. With a drag-and-drop interface, you can customize every part of the customer journey and add Lightning components from AppExchange, developed by your partners.

5. Groups

Groups are designed to organize project and event activities and discussions. Members can share files and upload videos. You can also create private groups to keep discussions on specific topics visible only to group members.

How Can Salesforce Experience Cloud Help You?

1. Reduce Churn Rate:

Engaging with clients regularly helps reduce churn rates. Salesforce Experience Cloud allows customers to interact with real-time data, displaying only the actions, records, objects, and fields you want them to see. This requires a community license, which is more cost-effective than a full Salesforce license.

2. Create E-Commerce Channels:

Salesforce Experience Cloud can serve as an alternative to Shopify, enabling customers to interact and transact online seamlessly.

3. Simplify App Development:

Not only can you build websites, but you can also develop apps with Salesforce Experience Cloud. Custom functionalities can be shared with other groups to make them externally accessible.

4. Extend Your CRM Data:

Share all your Salesforce CRM information with customers, partners, and employees while ensuring security and scalability with Salesforce Experience Cloud.

Conclusion

At Codleo Consulting, we are leading Salesforce partners in USA and India with deep expertise in Salesforce. Our tailored solutions will help you leverage the power of Salesforce for your business. Let us be your partner in integrating Salesforce Experience Cloud into your operations.

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About the Author

Arun Sharma

Arun Sharma, the Chief Operating Officer (COO), focuses on business expansion, product development, and strategic growth. His skills include project and account management, where he improves operations and boosts efficiency. With a growth-driven approach, he leads innovation and ensures projects are completed successfully. His strategic insights have been key to achieving steady results and building long-term client relationships.