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Salesforce Announces Genie – a New Data Platform Powering the World’s First Real-Time CRM
The global leader in CRM, Salesforce unveiled Salesforce Genie. It is a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform.
Sales Representatives nowadays can no longer rely on in-person communication to close a crucial deal — Representatives need real-time insights about every customer, based on the historical data, to act on the most relevant information in the moment, every time. Every agent requires a source of real-time customer truth — A service agent cannot run the risk of losing a valuable customer if they lack a complete, real-time view across every touchpoint. Healthcare providers can deliver proactive guidance and care recommendations if they have real-time patient data.
Every company can transform data into customer magic, delivering smooth, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and requirements in real time with Genie.
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Every business can be delivered to a magical customer experience with the help of Salesforce Genie which makes every part of the Customer 360 real time. Billions of data points about customers in real time are taken in by the Genie from any system or interaction and the Genie harmonizes it into one, dynamic single source of truth that changes as a customer does.
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Ford, L’Oreal, Formula 1®, and PGA TOUR Superstore - All these big companies are using Salesforce Genie to reinvent how they connect with customers, how to deliver real-time, personalized customer experiences at hyperscale that feel like magic.
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Expansion of the power of Genie happens with Strategic partnership innovations: Real-time data access and sharing with Snowflake; ‘Bring your own AI’ with Amazon SageMaker; Privacy-safe first-party advertising integrations.
Salesforce Announces First-of-Its-Kind Carbon Credit Marketplace, Empowering Any Organization to Take Climate Action on Their Journey to Net Zero
The global leader in CRM, Salesforce - Introduced Net Zero Marketplace which is a trusted platform that makes carbon credit purchases simple and transparent, and it allows organizations to accelerate climate positive impact at scale.
Growth of the global voluntary carbon market is estimated to be $50 billion by 2030 as net zero commitments is the target that many organizations race to achieve. Some organizations yet may not always know how to build a carbon credit portfolio — or even where to start. Moreover, the path to purchasing carbon credits is complex, and buyers want to trust that the carbon credit projects have a positive impact.
Built on Salesforce’s Commerce Cloud, the Net Zero Marketplace connects buyers and ecopreneurs who are environmentally focused entrepreneurs who lead & drive climate action worldwide, and offers a catalog of third-party rated carbon credits and a smooth ecommerce experience for purchasing them. Net Zero Marketplace also features a climate action hub where anyone — businesses or individuals — can learn about climate issues.
Salesforce and WhatsApp Partner to Transform How People and Businesses Engage Globally
The #1 CRM provider worldwide, Salesforce and, the most popular messaging service in the world, WhatsApp, announced a new strategic partnership that will permit Salesforce customers to connect with their customers and build new messaging experiences on WhatsApp.
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WhatsApp-first business messaging will be offered by Salesforce to customers as a brand-new way to sell, market, and support right from a conversation to increase customer engagement, accelerate sales, and drive better customer support outcomes.
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The companies’ best-in-class capabilities are brought up by WhatsApp-first business messaging, to deliver modern, convenient, integrated, and personalized experiences between businesses and people, worldwide.
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Transformation brought up by this integration tells us how brands connect smoothly with consumers through conversational engagement across marketing, commerce, and service interactions. And the customers will be activated by the companies directly through the brand-new Salesforce Genie, a new data platform powering the world’s first real-time CRM that delivers smooth, highly personalized experiences across sales, service, marketing, and commerce.
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This new integration enables companies to target those audiences with real-time data that informs Click-to-WhatsApp ads on Facebook and Instagram to drive customers to a one-to-one messaging experience.
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The new integration will enable brands to easily customize their experience to connect with their customers in a quick, simpler, and personal way to answer questions, provide support, and promote and sell products. This increases engagement, loyalty, convenience, interaction, and satisfaction for both the brand and the customer.
Businesses to Go Digital Faster and Drive Efficient Growth with Automation and Intelligence with the New Salesforce Customer 360 Innovations
Salesforce, the global leader in CRM, announced new Customer 360 innovations that give companies a powerful automation and intelligence technologies to carry on efficient growth and deliver personalized customer experiences at scale, helping customers do more with less.
Inflation, supply chain disruption and labor shortages are some of the challenges that the market faces. In such situations, it’s vital that companies invest in technology that results in improved operational efficiencies and increases the employee’s productivity, while still delivering the great experiences what customers have come to expect today.
Manual tasks being automated helps businesses provide improved customer and employee experiences. In fact, 90% of organizations/companies say they require automation, but only 23% have it implemented across business functions. And the need for more automated, intelligent processes has increased as customer expectations continue to rise every day. 85% of consumers say their experience with a brand matter as much as products, while 57% prefer to engage on digital channels.
With Salesforce Customer 360, to save time and money, businesses can automate, so that they can spend their valuable resources on what matters: driving intelligent and personalized customer and employee experiences.
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About the Author
RS Maan
Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.
