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Salesforce Pardot


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"Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea." — Quote by Josh Bernoff, a professional business writer

Marketers have realised that Pardot is a super tech tool that brings magic to their B2B marketing automation. Businesses are using it to optimise their marketing strategies and obtain improved marketing results with the aid of automation & personalisation. In the end, it is a time saver for marketing teams and empowers them to curate super strategies. In this blog, we stress the importance of the hire certified Pardot consultant.

What can a hire certified Pardot consultant do for your business if you are in the B2B domain:
  • Enhance email marketing - Use an intuitive email editor to curate segmented lists and engage with clients at scale.

  • Progressive lead monitoring -   Indulge in-depth lead monitoring with IP lookup, social media tracking, and AdWords

  • Enable Prospect Nurturing - Personalise content based on client/lead personas with pre-built templates for smart prospect nurturing.

  • Hasten the Sales Cycle – Undertake particular marketing & sales tasks with no human intervention or output, to hasten the sales process.

Benefits of a hire certified Pardot consultant for your business in the B2B domain:
  • Simple email marketing - Access pre-built email templates to dispatch curated emails and content quicker.

  • A holistic view of each lead or client – Obtain end-to-end data on each client to create a persona. This persona enables efficient communication and personalised engagement. This leads to increased sales as well as cross-selling and upselling.

  • Monitoring all marketing campaigns – How does one know if a campaign has worked? Or isn’t working? Well, this is where a hired certified Pardot consultant works their magic. They can set up metrics to monitor the impact of all marketing campaigns to determine the ROI.

  • Micro-segmentation of clients – Segmentation is passe. Now it’s the time to micro-segment your database. This is achieved with the services of a hire certified Pardot consultant. This paves the way for finer marketing campaigns that strike a chord and deliver results. Happy happy everyone.

  • Customised engagement – Include every touchpoint of the customer’s journey and obtain insights to engage clients/leads in a more focused and personalised manner. Everyone demands it. So, let’s give it to them. No more cookie-cutter approach. Win the hearts and get their purses open with a personalised touch..

  • Intelligent Sales Decisions – Relevant communication with the right client at the right time should be everyone’s mantra. This is enabled when you hire a certified Pardot consultant from a company like Codleo Consulting.

So, if you are inspired to hire a certified Pardot consultant to ace the Pardot game, get in touch. We have a talented team pool waiting to convert your business into a winning machine with Pardot and a hire certified Pardot consultant.


About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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