The Next Generation of Sales CRM with Modern Technologies

Publish date:

• 26th March, 2021

On 24th March 2021, Salesforce announced the launch of their next-generation Salesforce Sales Cloud for a digital world. The cloud has 7 new features, some of which are already available as we write this and some which will be rolled out in the weeks and months to come. This Salesforce Sales Cloud is called Sales Cloud 360, it is meant for sales in the new era of less travel and pandemics. As most salespeople now believe that therchangesanging and traveling would be less for a variety of reasons including economic cuts within their companies. Let's read about these 7 exciting features in this Salesforce Sales Cloud.

Pipeline inspection. It refers to a new interface to give management intensive insights into the productivity of members of the department. Pipeline Inspection enables comparison between weeks, showcasing opportunities that require support or nurturing of any sort. It is a free feature.

Salesforce Meetings. It provides a new Meetings Digest screen to help users get ready for a telecall, an interface during the call and enables automated action items to post the call. It is a free feature. For more on Salesforce Sales Cloud, call Codleo.

Global Models for Opportunity Scoring. It gives you the power to use strong AI analysis to gain good or bad insights into a lead and the potential of sealing the deal. Earlier Opportunity Scoring in Salesforce Sales Cloud needed a minimum of 200 closed won and 200 lost Opps to enable the analysis to take place. With global models, companies can begin before there is a cache of daanalyzenalyse.

Einstein Conversation Insights. It automatically analyses video call transcripts and gives an assessment. Insights into trending item names, keywords, and any rival mention. These insights allow the company to offer curated training sessions for its employees. This is a paid feature within the Salesforce Sales Cloud. Turn the sales process around with the Salesforce Sales Cloud

In-App Learning for myTrailhead. With the launch of In-App Learning, sales teams can see needful enablement materials, for e, example competitor analysis, and training materials for the latest recruits, all from within Salesforce Sales Cloud. This is a paid feature.

Tableau Business Sciences. AI-powered predictions, insights, and automated explanations with Tableau Business Science enable the sales department to study information and make smart decisions, quicker, without the need for a data scientist onboard. This will be launched in a while. Salesforce Sales Cloud is a transformational tool.

Mulesoft Composer. Salesforce has reinvented Mulesoft, by embedding the low code integration platform within Salesforce. Mulesoft has taken its Anypoint platform and made a more declarative focussed tool. This will be helpful for Salesforce Admins so that they can create powerful integrations using out-of-the-box connectors.

Also read: WHO IS THE BEST SALESFORCE SUPPORT SERVICE PROVIDER?

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About the Author

Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.