MARKETING THROUGH SALESFORCE NPSP: AWARENESS, SUPPORTERS AND FUNDS

Publish date:

• 5th May, 2021

Any Non Governmental Organisation (or NGO as they are known in India) that open shop has to work hard to build up their brand. This is because there are already so many players in each domain, big names, or famous names as well. Marketing themselves is the only way to reach out to people to create awareness of their existence, work, and need for support.  The Nonprofit Cloud, native to the numero Uno Client Relationship Management tool and deployed by a Salesforce Consultant, uses Salesforce for Marketing to aid NGOs to enhance awareness, finding supporters, and creating long-term relationships. With Nonprofit Cloud and a Salesforce Consultant, NGOs come to know what matters to their supporters, engage the supporters in customised, relevant ways, and compute impact, so that the NGO – supporter partnership strengthens and changes.  Call Codleo Salesforce Consultant today.

Get fresh insights that enable your NGO to get a holistic view of each supporter to engage with pertinence says a Salesforce Consultant. With the feature of Customer 360 Audiences, NGOs can consolidate their supporter information to curate pointed segments and individualised experiences for digital or offline interaction. Make informed recommendations and nurture meaningful relationships with Interaction Studio says a Salesforce Consultant. It lets NGOs forecast, track, and oversee interactions via all types of electronic devices and take action in real time with the relevant steps.  Consequently, relevant, and individualised communication with supporters & donors is possible, thanks to a Salesforce Consultant. 

Build long-term relationships with your supporters so they remain connected with the NGO and support the cause. With Journey Builder or Pardot, you may curate sophisticated, connected journeys that support stakeholders across mediums such as email, mobile, social channels, or traditional advertising. Assess the impact and monitor the marketing campaign anytime and anywhere with Datorama – a unified way for analyzing your marketing performance and impact. Make informed decisions based on the information available and share the same with all departments in the NGOs and even stakeholders outside, via classy, simple interactive dashboards which show all data in easy-to-understand imagery.

If you are an NGO looking for a tech avatar, a Codleo Salesforce Consultant is waiting to show you how. Call us today.

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About the Author

Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.