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MARKETING THROUGH SALESFORCE NPSP: AWARENESS, SUPPORTERS AND FUNDS

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MARKETING THROUGH SALESFORCE NPSP: AWARENESS, SUPPORTERS AND FUNDS

Any Non Governmental Organisation (or NGO as they are known in India) that open shop has to work hard to build up their brand. This is because there are already so many players in each domain, big names or famous names as well. Marketing themselves is the only way to reach out to people to create awareness of their existence, work, and need for support.  The Nonprofit Cloud, native to the numero Uno Client Relationship Management tool uses Salesforce for Marketing to aid NGOs to enhance awareness, find supporters, and create long-term relationships. With Nonprofit Cloud, NGOs come to know what matters to their supporters, engage the supporters in customised, relevant ways, and compute impact, so that the NGO – supporter partnership strengthens and changes. 



Get fresh insights that enable your NGO to get a holistic view of each supporter to engage with pertinence. With the feature of Customer 360 Audiences, NGOs can consolidate their supporter information to curate pointed segments and individualised experiences for digital or offline interaction. Make informed recommendations and nurture meaningful relationships with Interaction Studio. It lets NGOs forecast, track, and oversee interactions via all types of electronic devices and take action in real-time with the relevant steps.  Consequently, relevant and individualised communication with supporters & donors is possible.  

Build long-term relationships with your supporters so they remain connected with the NGO and support the cause. With Journey Builder or Pardot you may curate sophisticated, connected journeys that support stakeholders across mediums such as email, mobile, social channels, or traditional advertising. Assess the impact and monitor the marketing campaign anytime and anywhere with Datorama – a unified way for analysing your marketing performance and impact. Make informed decisions based on information available and share the same with all departments in the NGOs and even stakeholders outside, via classy, simple interactive dashboards which shows all data in easy to understand imagery.

About the Author

author
Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.

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