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Link Sales Marketing Teams Via Digital Transformation


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“At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.” —  Quote by John Chambers, Cisco 

Alignment and synergising various departments in a company is mandatory for the company’s growth. Not only do they need to collaborate but they also must be aligned via different tools & methods so that no one works in silos anymore leading to confusion, chaos, and low sales. In this blog, we look at the two departments of marketing and sales. And how digital tools are ensuring alignment and synergy for the betterment of all concerned. 

These are the ways digital transformation is enabling the linking of sales and marketing teams: 

  • Client visibility and insights. With tech tools, a better understanding of leads & clients are enabled. With it, identification and slotting of clients into segments can be done, actions & behaviour comprehended, and future actions predicted. Tracking of the lead from Market Qualified Leads to actual purchasing clients is enabled. Tracking lets users view patterns, and then forecast that enable extensive aligned activities such as email marketing campaigns and pinpointing activities that lead to conversions through the lifecycle of a client. The transition between the two departments becomes smoother.  Tech touch points and client visibility create a robust partnership between the two teams as everyone synergies over a common goal – leads to clients and enhanced sales. 

  • Relevant content creation and delivery. Content is gaining centre stage more and more with the passage of time. Content needs to be engaging, relevant, informative, and wholesome. Digital makeover allows a brand to know the type of content being sought and when it has to be delivered to leads & prospects. Digital tools aid both the marketing and sales teams monitor the content sent to leads & clients. These tools aid in preparing the road ahead, reply to queries at a quick pace and provide outstanding service before a purchase has been made. The teams can collaborate via helpful, relevant, and opportune content. 

  • Adoption of new ways of working.  Companies who switch to operations online see a spike in communication channels when the usual channels are not an option. Digital transformation means a lean & mean company where there are no silos, loss of crucial information, accountability fixed and all departments work in tandem.  

Companies embracing digital makeover extensively are the ones who are making it across the finishing line. So if you want to see your company at the winner’s podium, it’s time to get in touch with Codleo Consulting for an enablement chat / consultation.  You want success, we have the tools. 

About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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