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Is Your Ngo Losing Out To Others


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NGOs or non – governmental organisations are alternatives to the Government in developing countries. In developing countries where needs are many, resources stretched and government outreach limited, it is the NGOs particularly the grass-root NGOs who fill gaps and provide succour to the needy. Like with all sections of society, NGOs have had to bear the brunt of the Covid – 19 pandemic that has been raging since early 2020, and is showing no signs of going away in the near future. With funds drying up for a variety of reasons, NGOs have had to cut back on programs / beneficiaries or collaborations. The worst hit is again these grass-root NGOs who survive on donations from corporate / people like you and me or grants from funding agencies / governments and so on. With the economies taking a dip, job losses and industrial stagnation, there has been a slow death for these NGOs unfortunately.

NGOs are facing a state of crisis. However, all is not lost. It is when the going gets tough, the tough get going. The current situation calls for NGOs and their management to strategise / plan and set the ball rolling for the future. In this moment of strategy, it is imperative that they realise the value and many advantages of adopting tech tools & solutions. These tech tools like Salesforce non-profit cloud are just what these NGOs as they adapt to the ‘new normal’.   A tech transformation where useful tools are onboarded to streamline processes, enhance donor & volunteer engagement, and whip into shape the NGO is just what they need.

The Sales non-profit cloud helps NGOs in the following ways: 

  • Increase donations; retain donors and engage effectively with all stakeholders 

  • Salesforce’s “Power of Us” program allows NGOs to get up to 10 free subscriptions and discounts on additional Salesforce subscriptions, products, and services  

  • Nurture your donors, volunteers, and team members with relevant communication on a regular basis  

  • Analyse data, make improvements, increase efficiency and reduce costs. 

NGOs, big and small, have seen the advantage of a digital transformation and are connecting with tech companies to onboard CRMs and cloud offerings. They realise it’s the way of the future, and being up to date ensures their survival over others in the same space. The ‘ woke ‘ NGO is able to foster a deeper bond with its volunteers & donors in terms of crisis and ensure that they remain invested and continue to support the good causes.  Keep your donors engaged and in good humour at all times, similarly manage volunteers and resources efficiently and smoothly. See enhanced productivity so that your beneficiaries don’t suffer be it children, the elderly, the marginalised, environment, or animals. 

So, if your NGO needs a tech makeover at a pocket friendly option, your friendly Codleo Consulting is right here. With our founder’s background in education for a marginalised community for decades, Codleo best understands the pains and financial constraints you face. Connect with us today for a detailed discussion. 

About the Author

Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.

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