INTERACTION STUDIO - A MARKETING POWERHOUSE

Publish date:

• 10th July, 2021

Earlier called Evergage, Interaction Studio is a part of the Salesforce Marketing Cloud that lets marketing personnel track every client's journey, comprehend their unique requirements at every step of the way, and provide individualized services when required. The studio connects you with clients at the buying stage and hands-holding them from being leads to clients becoming loyal clients along the way. It lets you monitor the actions of the leads or clients at any point in time and connect with them at various touchpoints, wowing them with an indivualised shopping experience. 

Interaction Studio leverages machine learning to provide advanced analytics associated with actions performed by clients (pre- and post-engagement with you). It enables you to help them when required, as well as make the make the most relevant/appropriate purchases. Indivualised shopping experiences are provided by this platform. With such a degree of personalisation, they feel like monarchs, as if the entire marketing department is there to serve them. This is the right way to serve and woo leads & clients in a highly competitive market like India. 

The uses and benefits of Interaction Studio are:

The tool lets the marketing department analyse specific issues with all leads & clients in real-time. This enables the company to provide the right answers and solutions when required, which in turn leads to better bonds with the clients. The studio gives users and the company holistic information on client problems and possible answers that they are looking for. In a nutshell, it improves your communication and success rate with clients.

Interaction Studio allows you to keep an eye on the activities your customers perform on your website or portal before they reach out to you for support. This provides you with enough context about where your customers are coming from and the details of their issue.

Interaction Studio allows you to monitor the activities your clients do on the website/portal before they connect for help. This gives brands enough history about each person as well as the issues they face.

Interaction Studio lets the company individualize its content and show only what is relevant to the lead/client based on their browsing history. Thus, if a client enters a portal, they can be directed to what they need or have searched for instead of scrolling through scores of irrelevant information. Plus, the reams of information available to you on the Salesforce CRM platform are useful for formulating focused marketing plans and reaping the fruits of them.

As the competition thickens in every domain, it is tools like these that provide the edge that everyone so desperately needs to thrive. Tools like these should be onboarded as early as possible so that your company rules the roost thanks to its expanding digital portfolio.

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About the Author

Akansha Singh

Akansha is a Digital Consultant having rich experience in Organic as well as Paid Marketing, Marketing Automation, Lead Generation, Email Marketing and also in Social Media Management. Her main forte is to help you grow your business through strategy and planning.