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How to Optimize Your Website for Search Engines?


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Anyone who wishes to spread the reach of their business (service or product) is in the game of SEO. It is the most effective & economical way to get your message out to audiences beyond traditional borders. In this blog, we are focusing on time and tested strategies & best practices to optimize websites as part of digital marketing services that are offered by digital marketing services companies like yours truly.

Here are some ways how to optimize your website for search engines as part of digital marketing services:
  • Review website data. With a lot of valuable data coming in from many sources, study, and analysis of it are required. This is the only way to derive patterns and trends. For example, if your website gets a lot of traffic but they are not undertaking any CTA (Call to Action), then it’s a red flag. Time to deep dive into what is going wrong. Review the information for patterns. Referral sources can tell you a lot about your audience. How are people finding your site? Narrow the list of pages that get more visitors or action.

  • Focus on keyword research. Use tech tools to discover long-tail keywords that meet your potential client’s user intent. Study why audiences put out keywords in search engines and what they hope to accomplish with it. long-tail keywords need to be a priority as they attract niche audience segments. 

  • Write SEO-focused content. This is quite simpler. Fresh and authentic win the day. Simply put, the content for the website needs to be original and constantly fresh as dew. This helps in ranking your site. And that’s the purpose of the SEO game, right?  Blogs should be a minimum of 600-800 words long. It seems a lot, doesn’t it? The reason length is important is that it sends the message to search engines that your content is information rich. You are trying to dispense much-needed information/data. The more time people spend reading the article/content/blog, the ranking is higher as they have spent more time on the website/page/content. This is included as part of digital marketing services.

  • Optimise for on-page Search Engine Optimisation. This informs us how to optimize the website while designing particular pages. Factors such as headlines, sub-headlines, URL slugs, and meta tags come under this heading. It's best to use the main keyword within the content headline, at the beginning of the headline, if that’s possible. It must feature in the slug and a minimum of one sub-headline. Within the content, aim for .5 to 2.5 %. Anything beyond this is a red flag as it seems that it keyword a stuffing exercise. This is included as part of digital marketing services.

  • The website is cell phone optimized. Since a large % of the populace is spending a large amount of their time on cell phones or other handheld devices, then it’s imperative that your website is electronic device friendly / optimized. Your ranking on search engines is better if you are cell phone friendly. This is included as part of digital marketing services.

Codleo offers comprehensive digital marketing services. Contact us for a discovery session on how we can help you gain audience & traction. It will be a game changer for your business.

About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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