HOW SALESFORCE BENEFITS THE TECH INDUSTRY TO GAIN AN EDGE IN THE 21ST CENTURY?

Publish date:

• 26th April, 2021

“What new technology does is create new opportunities to do a job that customers want done.” – Quote by Tim O’Reilly

Do you belong to the tech industry? If yes then you must be quite familiar with or used to the plethora of novel technology and moving around in your industry. As this industry is volatile due to many changes happening regularly, companies must stay ahead of the game and competition to do good for their clients. It begins with introspection and analysis as well as stocktaking on the road/journey ahead. In this article, we see how the various offerings from the Salesforce universe are just right for this domain. 

Below are listed some ways in which Salesforce CRM benefits the tech industry:

• Transformation and automation within the company. With the rapid launch of technologies every week, the ways tech industry is changing, for the good. In this regard, automating work processes and business models should be the norm. Every company worth its salt should have a 100% integrated tool like Salesforce.  Every feature & tool that Salesforce offers enables a company to automate processes such as lead assignment, pipeline forecasting, quoting, contract generation, invoicing, etc. In a nutshell, Salesforce offers many products that let tech businesses automate, connect, and grow using technology. 

• Client support. The service Cloud addition to your Salesforce suite is important. With it, users will have an integrated mobile, live chat, email, and web self-service to provide a smoother, omnichannel approach to client service. Instead of assigning work or having agents pick work from queues, omnichannel presence, and automated assignments direct calls or work, based on priorities. 

• Community networks. Salesforce offers client and partner community portal options for tech companies. Community Cloud is the right solution for tech companies seeking to march to victory over rivals. Customer Communities has the option for tech companies to deploy client Web portals.  

• Encourage ideas and innovations. Salesforce Chatter enables tech businesses to create a culture of innovation by letting employees post articles, videos, websites, and more to keep everyone up to speed on news and trends that have a bearing on their profession and bring about a change in ROI and revenues. Everyone is motivated to think out of the box, find new ideas & solutions, and be rewarded within the organisation.

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About the Author

Nikhil Mathur

Nikhil Mathur is a Project Manager, 3x Certified Salesforce Consultant with almost 4 years of Salesforce and rich onsite experience from working with multiple offshore clients. Out of the office, he finds thrill in biking and adventure sports.