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Empowering Sales teams


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"Solve customer problems and make sure that the customer is representative of a large market and then you will have a pretty good formula." – Quote by Melanie Perkins 

Is it possible to increase sales of a company without expanding its team of personnel? Or just working with a compact team? Sounds interesting, right? Well, yes, it is definitely an option only if you as a business owner / senior management are ready to embrace digital tools specializing in sales for your expanding tech stack. Efficiency & productivity are the hallmarks that digital tools bring to sales teams and the results are there for all to see.  In this blog, we are looking at how Salesforce Consultants like Codleo play a big role in the “High Fives” that sales teams are experiencing in these troubled times.  

The two pillars of a company the marketing and sales teams usually are unconnected and work in silos whereas their being in tandem is very important for the financial bottom lines of a company. Salesforce CRM is the tool that brings all teams together, with no more silos, a unified client picture, and holistic data from all sources allowing everyone to be on the same page. Have you heard of the term "Smarketing," which has been around for some time and refers to the synergy between the two departments? It is defined as the linking of sales & marketing departments which is achieved through consistent collaboration. With a tool like Salesforce and the support of Salesforce Consultants, everyone can access data, collaborate, and work in unison to achieve company goals. 

Clean data is the keystone for any marketing campaign or sales pitch. If your database is stocked with redundant, duplicate, or inaccurate information, the same will be reflected in your outreach performance. Executing opportunity scoring and de - duplication are two ways to bettering the information bank in the company.  Plus, using Einstein's artificial intelligence (AI) can enhance the sales process by suggesting next steps, account insights, etc. Procedures & processes can be deployed using your CRM's features & solutions to enable the sales team to focus on leads that will most likely convert ( known as “ hot “ leads ) into paying clients. This is a job for Salesforce Consulting Services companies.

 Automate processes to improve efficiency and productivity. Salesforce partners based on extensive consultations with clients/businesses suggest automation of existing work processes that are mundane & repetitive. This allows work to be more efficient and lets the human personnel focus on core tasks that demand their attention. Thus the sales team(s) can be focused on engagement, nurturing, and conversion instead of myriad other tasks. 

Salesforce partners configure dashboards & other management systems in a way that your company derives maximum benefits from them. Dashboards & reports based on your exact needs can be deployed to enable you to get real-time analytics and reporting to enable you to discover what is working and what is not. Course corrections can be undertaken. Isn't that just great? 

For all Salesforce Consulting Services, get in touch with Codleo Consulting – a Summit tier Partner with a CSAT scoring of 4.9 / 5. 

About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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