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The latest cloud-based product or tool that Salesforce Inc. has on offer is Data Cloud. Announced recently, it is a hyperscale data tool native to Salesforce and deployed via Salesforce Consulting firms. It allows users and businesses to activate their client data in different Salesforce apps with Data Cloud. Enable concerned departments to engage clients, at every touchpoint, thanks to meaningful insights & contextual data in the flow of work. Data Cloud is growing exponentially and is setting a benchmark for a Salesforce-created product. It addresses the issue of data that has been a sore point for a long since the launch of the CRM.
The Data Cloud is the base that improves the connectivity between the many clouds across the platform. And Data Cloud can also be bought as a product. While many Salesforce clients do not possess licensed Data Cloud, they can still benefit from Data Cloud to an extent – but this becomes robust with Data Cloud as a customisation & information unification base. Data Cloud is quite an impressive product for businesses to invest in elaborating a Salesforce Implementation Services firm. It may seem to some as an expensive product, but purchasing an information warehouse, forging a star schema, and shelling out for continuous compute storage, would work more expensive in the long run as compared to the price of Data Cloud. Also, data harmonization achieves its purpose when CRM data is the centerpiece.
Listed below are the ways Data Cloud improves efficiency and much more:
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Detailed client insights. The main advantage of the Data Cloud lies in its ability to create a unified end-to-end view of client data from multiple sources. Simple access & unification of client data allows businesses to make information-led decisions, nurture the process of customisation, and enhance sales & marketing efforts to increase the Rate Of Investment or ROI. Call us to learn more about our Salesforce Implementation Services.
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Improved focus and customisation. Thanks to the deployment of Salesforce Data Cloud via Salesforce Implementation Services, companies can use detailed client personas and behavioral data to segment clients in a more organised manner. This results in focused marketing campaigns, customised recommendations, and customised engagement, leading to enhanced client engagement, conversion rates, and finally, a better Rate Of Investment or ROI.
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Robust sales & marketing strategies. With Salesforce Data Cloud by your side, thanks to Salesforce Implementation Services, businesses like yours can obtain crucial visibility into sales & marketing performance. They can study client behavior, monitor campaign performance, and highlight hot prospects, enabling smarter staff deployment, strong sales pipelines, and a smarter marketing budget that always helps in better ROI.
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Optimised data processes and workflows. Salesforce Data Cloud delivers strong data management capabilities, such as integration, cleaning, and deduplication. By automising data processes & workflows, companies lower human efforts, reduce mistakes and enhance information quality & accuracy. This operational efficiency is a time and resource saver, enabling departments to dwell on important tasks & strategic measures.
For more on Data Cloud, Codleo Salesforce Implementation Services, and how we can help you get more from your data, let's connect on the phone.
About the Author
RS Maan
Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.
