Dreamforce 2025: What to Expect and How to Prepare

Publish date:

• 28th August, 2025

Dreamforce 2025: The Must-Attend Salesforce Event

Dreamforce is Salesforce's leading annual conference. It brings together thousands of professionals from the ecosystem to learn, connect, and celebrate. Known for its expansive lineup of workshops, valuable networking sessions, and lively entertainment—including headline musical performances—this event has become a cornerstone for the Salesforce community.

This year, Dreamforce 2025 is scheduled to take place in San Francisco from October 14 to 16. Whether you’re planning which workshops to attend or arranging your stay, this all-inclusive guide will provide you with everything necessary to make the most of the experience.

If attending in person isn’t an option, Dreamforce continues to offer robust virtual access through live streaming and on-demand sessions. Stay updated by following Salesforce’s official streaming platform, Salesforce+, for the latest details on online participation.

What Is Dreamforce 2025?

Dreamforce is not just a tech conference; it's a huge event where thousands of Salesforce fans gather each year. Imagine over 180,000 attendees sharing ideas about the latest Salesforce updates, improving their skills in hands-on workshops, and hearing from visionary leaders who are shaping the future of technology.

But what makes Dreamforce truly different is the vibe: it’s about inspiring one another, sharing personal stories of success, and giving back to the community. And yes, there’s plenty of fun too—especially at the parties! If you’re excited to be part of this, you’re in the right place.

Let’s get started!

When is Dreamforce 2025?

The event will take place at the Moscone Center in San Francisco from October 14 to 16, 2025. If you cannot attend in person, you can join virtually through Salesforce+, the official streaming platform that provides live and on-demand content.

All attendees must be at least 18 years old. If you registered but are unable to attend, you can transfer your registration to someone else. You can make substitutions for free until Friday, September 12, 2025. After that date, a $100 fee will be charged for any substitution requests.

How to Register for Dreamforce 2025: A Simple Guide

Whether you're heading to Dreamforce 2025 by yourself or with your team, signing up is simple and hassle-free. Just follow these straightforward steps to lock in your spot at the Moscone Center.

Individual Registration:

1. Visit the official Dreamforce registration page.

2. Log in or create a Salesforce Trailblazer account — this grants access to your personalized schedule, session info, Salesforce+ content, and more.

3. Fill in your contact details and specify any preferences or accessibility needs.

4. Choose your hotel and select the Full Conference Pass.

5. Complete your payment using one of our accepted credit cards, including Visa, MasterCard, Discover, or American Express.

6. After registering, you’ll receive a confirmation email with further details and next steps.

Group Registration:

1. Head to the Dreamforce registration portal and select “Group Pass Registration.”

2. Specify the number of team members you want to register by selecting the corresponding number of passes.

3. Choose your payment method.

4. Use the built-in invitation tool to send registration links to your team.

Badge Pickup Details:

Location: Moscone West (Level 1)

• Hours:

  • Monday, Oct 13: 11:00 a.m. – 9:00 p.m. PT

  • Tuesday, Oct 14: 6:30 a.m. – 6:30 p.m. PT

  • Wednesday, Oct 15: 7:30 a.m. – 5:00 p.m. PT

  • Thursday, Oct 16: 7:30 a.m. – 4:00 p.m. PT

Skip the Lines with Digital Pass:

For faster entry, opt for the Digital Pass, which utilizes facial recognition to verify your identity quickly. It takes less than 30 seconds to activate, ensuring a smoother check-in.

Remember to Bring:

• Your physical badge, which includes your name, photo, and registration details.

• A government-issued photo ID.

You must have both your badge and ID with you at all times during the event to access all areas.

Dreamforce 2025 Registration Cost and Accommodation Options

Attending Dreamforce 2025 has a registration fee starting at $1,499. The standard ticket costs $2,299, but prices may change based on when you register and the type of package you choose.

If you’re wondering where to stay, Salesforce has partnered with several top hotels near the event venue to ensure your visit is comfortable and enjoyable. Some popular official hotels include:

• 1 Hotel San Francisco

• Beacon Grand

• Canopy by Hilton San Francisco SoMa

• Executive Hotel Vintage Court San Francisco

• Four Seasons Hotel San Francisco

• Galleria Park Hotel

• Grand Hyatt San Francisco

These hotels come highly recommended but can fill up quickly. If they do, you can check trusted sites like Hotels.com, Airbnb, or Booking.com to find other good places to stay during Dreamforce.

Why Should You Attend Dreamforce 2025?

Dreamforce is Salesforce’s premier annual event where the global community gathers to learn, connect, and get inspired. This year, Dreamforce 2025 promises even greater excitement, with over 115 visionary speakers and industry leaders, including Andrew Ng, Ellen Pompeo, and America Ferrera, sharing their insights on emerging trends and innovations.

With more than 1,500 sessions led by product experts, attendees will have countless opportunities to deepen their knowledge and discover new ways to elevate their business.

Here’s a quick look at the kinds of sessions you can expect:

• Main Keynote: The grand welcome where Salesforce unveils its most significant product announcements and company news.

• Keynote: These are focused presentations that dive into product details, highlight customer success stories, and provide tailored insights relevant to specific industries and buyer needs.

• Breakout Sessions: These are detailed 45-minute deep dives into particular products or solutions, often including a Q&A segment to engage directly with experts.

• Theaters: Quick, 20-minute sessions designed to deliver practical tips, best practices, and step-by-step guidance in an interactive format.

• Roundtables: Small, interactive gatherings perfect for networking and exchanging ideas with peers.

• Workshops: Hands-on sessions led by experts to help you master Salesforce products and services.

• Hands-on Training: Practical learning with real exercises guided by professionals, giving you valuable experience in a real Salesforce environment.

Dreamforce is more than just an event — it’s a chance to grow, connect, and be part of a dynamic community driving the future of technology.

What’s on the Dreamforce 2025 Agenda? What to Expect

Dreamforce 2025 will focus on innovation and strategy, with a strong emphasis on building robust, scalable systems. Attendees can expect a full agenda of sessions that will help enhance every part of their business using Salesforce’s latest technologies.

Here are some of the key highlights expected at the event:

AI Agents

Salesforce will demonstrate how AI agents are transforming into an efficient digital workforce—automating routine tasks, improving customer interactions, and enabling businesses to scale faster with more personalization.

Real-Time Data Integration

Prepare to see cutting-edge advancements in real-time data that enable businesses to gain instant operational insights, predict trends, and deliver seamless experiences at every touchpoint.

CRM Enhancements

Salesforce CRM will improve productivity and customer satisfaction. It will do this by creating more efficient workflows, easier-to-use interfaces, and better AI integrations.

Well-Architected Program Relaunch

Salesforce is bringing back its Well-Architected Program—a framework designed to help architects and developers build secure, scalable, and maintainable solutions. This relaunch responds to the community’s demand and signals Salesforce’s commitment to long-term quality and innovation.

Alongside these announcements, expect a varied lineup of hands-on workshops, inspiring keynotes, and networking opportunities—all geared to help you get the most out of Salesforce’s evolving ecosystem.

How to Plan Your Dreamforce 2025 Schedule

With so much happening over three action-packed days, it’s essential to know what you can’t miss at Dreamforce 2025. Here are the top spots and experiences to include in your agenda:

• Dreamforest: This vibrant area is the heart of the event’s energy—perfect for meeting new people, joining activities, and soaking in the excitement.

• Campground: Visit this space to explore sponsor booths, get hands-on demos, and discover innovative solutions directly from the experts.

• Lodge Village: A great place to connect with fellow attendees who share your interests, exchange ideas, and build valuable professional relationships.

• Trailblazer Forest: This is your hub for tech enthusiasts—connect with leading developers and IT professionals who are shaping the future of Salesforce technology.

• Launch Zone: Try out the latest Salesforce tools, attend live demos, and pick up new skills to give your projects a boost.

• Dreamfest: When the workday wraps up, unwind with live concerts and performances that add a festival vibe to the event.

To make the most of your time, be sure to use the Agenda Builder—a handy tool that helps you customize your schedule and plan your Dreamforce experience.

What is Dreamfest at Dreamforce?

Dreamfest isn’t just a party—it’s the official celebration of Dreamforce and a meaningful benefit concert supporting UCSF Benioff Children’s Hospitals. It promises an unforgettable night filled with great music, a sense of community, and a purposeful cause.

This year, Dreamfest takes place at the iconic Chase Center on Wednesday, October 15, 2025, from 6:00 to 9:30 p.m. PT. Entry is exclusive to attendees with a Full Conference badge who are 21 or older and have a valid government-issued ID.

What is Agenda Builder?

Agenda Builder is a handy online tool explicitly created for Salesforce event attendees. It helps you customize your experience by allowing you to select sessions and events that best match your interests. You can access Agenda Builder through the Salesforce Events app, available on both Android and iOS.

With Agenda Builder, you can:

• Reserve your spot in sessions (note that some seats are held back for last-minute attendees who can join 10 minutes before the session starts; session queues open 30 minutes before the session's start time).

• Get detailed information about each session.

• Explore various certification opportunities offered during the event.

It’s a smart way to plan and make the most of your Dreamforce schedule.

Preparing for Dreamforce 2025: What to Do and What to Avoid

Getting ready for Dreamforce can be stressful, but planning helps a lot. Follow these simple tips to make your time at the event productive and enjoyable:

What You Should Do:

• Double-check all your bookings—flights, hotels, and event registrations—to avoid any last-minute hiccups.

• Plan to arrive early at the venue so you have time to get settled and start fresh.

• Explore the wide range of sessions available and pick the ones that truly resonate with your goals.

• Be sure to attend the headline keynotes—they’re packed with important announcements and inspiration.

• Don’t skip the off-site happy hours—they’re a great chance to relax and build connections in a casual setting.

What to Avoid:

• Don’t miss out on networking opportunities; meeting new people is one of Dreamforce’s most valuable benefits.

• Don’t try to cram every session into your schedule. Focus on the main keynotes and the sessions that really spark your interest.

• Avoid going in without a plan. Utilize tools like the Salesforce Events app to plan your agenda.

With these pointers in mind, you’ll be set up to get the most from Dreamforce and enjoy every moment.

Connect with Codleo at Dreamforce 2025!

Great news! Codleo’s experts will be at Dreamforce 2025. We’re excited to meet you, work together, and find ways to innovate. If you have unique challenges to discuss or would like to explore new opportunities, our team is here to listen and share valuable insights.

Interested in a one-on-one session? Reach out to us now and book your personalized meeting slot at the event. We look forward to partnering with you and helping you achieve your goals.

See you there!

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About the Author

Shalini Sharma

Shalini heads pre-sales and the Human Resource Department with a focus on building processes, with a people-centred approach.