AMAZON INDIA UNVEILS ONLINE PHARMACY
Amazon India is putting its imprints in a big way in India. Its Numero Uno position in the large and nascent Indian market is gonna be bolstered with the launch of its online pharmacy. The launch is being currently tested in the cyber city of Bangalore and is the beginning of its dominance in the growing pharmacy business in one of its key growth areas – India.
Simply known as Amazon pharmacy, it is going to sell both over-the-counter and prescription-based medicines. The diverse offerings include health devices such as glucose meters, nebulizers and handheld massagers. Traditional herbal-based medicines will also be available for the taking on this platform.
Its entry is bound to shake up existing players such as 1mg, Netmeds, Medlife and PharmEasy who are already offering their services in large parts of the country. As with these e-commerce players in the pharma field, Amazon pharmacy is offering discounts on the MRP (Maximum Retail Price) of products.
“As a part of our commitment to fulfilling the needs of customers, we are launching Amazon Pharmacy in Bengaluru allowing customers to order prescription-based medication in addition to over-the-counter medicines, basic health devices and Ayurveda medication from certified sellers. This is particularly relevant in present times as it will help customers meet their essential needs while staying safe at home," an Amazon spokesperson said.
The health sector has been on the radar of Amazon for some time with its hiring of health professionals over the years as well as its acquisition of Pillpack (an online pharma start – up) in 2018 for around USD 1 billion.
With Reliance Industries' takeover of Netmeds online store in Mid August, the competition is hitting up with advantage consumers. This is because it would lead to stiff discounting with the winner being the consumer.