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NGO on a digital screen


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"The bigger and more successful Salesforce becomes, the more we'll invest in our public schools, the more we will invest in homeless, the more we will invest in public hospitals, the more we will invest into NGOs." - Quote by Marc Benioff of Salesforce.

The Coronavirus pandemic of 2020 has altered our landscapes beyond our imagination. Everything is topsy turvy including our lives and jobs. No sector or section has been left untouched with this virulent virus.  It's making us change our strategy to help our communities especially for the non-profit sector who are the main source of relief & rehab for those in distress. The need to gear up for the stormy days ahead along with a change in business practices, use of tech because of the need for physical distancing is leading NGOs in all domains of all sizes to turn digital for their survival and work.

One of the primary reasons for going digital is the demand that all NGOs be transparent and open in all areas of its work. This is enabled through various digital means.  Donors, stakeholders, and the public want to know about every rupee spent. Valuable data centralized and accessible to all leads to transparency and it can be shared with all stakeholders via a host of mediums such as social media, PR agencies, etc

Automation of all types of data in one centralized place enables an effective delivery mechanism of aid, sustenance in any way. Work becomes easier and quicker by going tech. Earlier people relied on paper resources which would get lost, misplaced, be inaccurate, and so on, leading to wastage of resources. Now everything is more tuned for success.

Reaching out to potential and present donors via targeted fundraising campaigns is the way to bring in more funds for various programs. Digital mediums allow deep and personal connections to be formed leading to a rise in the amount of cash funding when physical meets are a taboo, as of now.

Volunteers can be better managed with digital means using mobile apps through volunteer management systems where their details, hours, and preferences are mapped.  For those heading volunteer teams, life becomes easier and smoother.

Pratham, one of the leading NGOs in India working with children is leveraging technology in a big way since the past few years in the form of e-learning technologies. Digital classrooms are aiding its mission of "Every child in school and learning well". This is just an example of digital tech and NGOs coming together for the greater good of mankind. There are many such examples all around us such as the NGO Water which has a terrific online presence. Its unique donor initiatives are the talk of the NGO world.

The need for a digital transformation is imperative for all businesses, organizations, and NGOs. It spells success for NGOs whose mission is to help people, animals, and resources all around us.  The coming together of NGOs and technology is a win-win for all of us and planet Earth.

 Digital transformation represents a great opportunity for NGOs. And in this COVID time, there are many reasons why NGOs should go digital now. 

Also read Top Social Media Trends For 2021

About the Author

RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of & In his spare time, he immerses himself in travel, books and spirituality.

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