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hubspot the best marketing automation tool


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A marketing platform is a must in this day and age. To convey news & views of the company, its brand, and products, one needs to invest in a good marketing tool. The three major tools currently in the market are Hubspot, Marketo, and Salesforce Pardot. In this blog, we shall examine the pros and cons and give you at the end of the blog, our personal view on the best marketing software for any business to use. 

Hubspot has a really well-designed trial and onboarding experience in the app that gives it good marks. They have managed to increase their footprint with over 2500 companies implementing and promoting this tool. Small teams can create leads from Hubspot by having tools built-in for creating and hosting web pages, optimizing pages for search, and sharing content on social media. 

Pardot being a part of Salesforce comes with trust, security, and performance that thousands of companies have come to associate Salesforce with.  It is the best in class first-party integration to Sales Cloud with a single sign-on, true bi-directional sync, 2 min sync times, Lightning UI, and native Salesforce1 integration. 

It allows you to streamline Sales, Marketing, and Customer Service using Salesforce for a true 360-degree view of the customer. It is more popular and growing at a faster rate as compared to other rivals such as Hubspot. It is easier to use with an intuitive UI, wizards, default scoring/grading, email templates, out of the box reports, WYSIWYG editors. It provides true alignment between sales and marketing teams via Engage which is the only sales intelligence solution native to Salesforce and provides many email campaigns, real-time alerts of the buyer activity, and instant reporting. 

Marketo is a wholesome solution for marketing teams targeting b2b accounts. It aims to enhance customer satisfaction and delight with engagement at every step of the journey. It brings together marketing and sales to create personalized, curated content, and measurable KPIs to gauge its impact at every stage. 

The key differences between these 3 products are: 

  • Hubspot, unlike the other two tools, offers the option of a blogging platform as well as a website platform. 

  • Hubspot as compared to the other two platforms is comparatively easier to comprehend and master over time. The learning factor is simpler and one does not need a technical background to get into the nitty-gritty of the platform. 

  • Hubspot has many features available on it that are best suited to meet the needs of a business as it expands.  Automation and marketing solutions for businesses looking to grow are important reasons for investing in Hubspot as compared to the other tools. 

As marketing professional Surojit Ghosh in Delhi says “Each product is unique but Hubspot has a slight edge over its competitors. 

As you can see, Hubspot is the better product of three in the market. So if you are in the market for a good marketing platform, don’t look any further than Hubspot. 

Also Read: The Top CRMs For Business In 2021

About the Author

RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of & In his spare time, he immerses himself in travel, books and spirituality.

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