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Find out what you like doing best and get someone to pay you for doing it.”  

– Katharine Whitehorn, British Journalist, and Writer 

The world's premier CRM (or customer relationship management tool), Salesforce, transforms businesses via Salesforce administrators (or admins in short). Companies from Fortune 500 companies to mom-and-pop businesses thrive and grow their businesses on the Salesforce platform thanks to people known as administrators. In this blog, we will learn more about their work profile and other details.

Salesforce administrators work with employees of a business to understand their needs & pains and then curate a personalised version of Salesforce. They are the people primarily responsible for extracting the maximum benefits of Salesforce for their clients/companies. The responsibilities of an admin include:

The maintenance and upkeep of the Salesforce version deployed

Ensure that it is user-friendly for all people in a company, irrespective of their technical skills, etc

Be abreast of all the " latest and greatest " from the salesforce universe

Solutions for issues faced by different departments such as sales, marketing, client support, and so on.

To enter into the world of Salesforce, the first rung in the ladder is of Salesforce admin for which everyone needs to pass an online exam and get certified. To sit for the exam, there is no prerequisites in terms of backgrounds or qualifications of the candidates.  To begin your career, a person must put in a lot of hard work, and then clear the Salesforce Certified Administrator exam. It is believed that about 120 hours of studying is required to clear the exam the first time it is attempted.

With the realisation that CRMs are integral to the growth of a company, more and more companies are adopting this tech tool. And with Salesforce becoming a rising force in emerging markets such as India, more and more jobs are going to be on the horizon. For example, in India, Salesforce hopes to create nearly 5 lakh jobs in the coming years. Some people get certified to boost their current job profiles for upskilling or reskilling purposes. Whatever their purpose or aim, a Salesforce administration career ensures good money and prospects keep rolling in.

The profile of a Salesforce admin has 5 avenues, which are:

Administrator: the entry-level profile for one and all

Advanced administrator: This profile is for experienced administrators with some years of experience.

CPQ specialist: for people with experience creating, building, and executing quoting flows with Salesforce Configure, Price, and Quote (CPQ), the technology used to boost sales teams.

Marketing Cloud Administrator: for administrators who set up and fix configuration & user requests in Marketing Cloud, including subscriber data management and Setup navigation

Platform App Builder: Profile for those versed in designing, building, and implementing custom applications

Every generation sees the advent of new industries and careers. The options for youngsters, both men and women, are on the rise.  The narrowly defined career paths of yesteryears have been shaken off. One is no longer restricted to being a pilot, a designer, a doctor, an engineer, or a technician.

The list of exciting new careers such as graphic designers, social media consultants, bloggers, website developers, and so on have caught hold of our imagination. Even conservative Indian families and parents are letting kids experiment with new careers and their lives.

Information technology is among the biggest employers & creators of careers for hundreds of thousands of youngsters in different capacities.  In this domain, one of the leading Customer Relationship Management software/tools (also known as CRM), Salesforce, offers young people a vast scope for exciting and interesting careers in Salesforce implementation services. 

Very few people might be aware that most of the firms in the Fortune 100 list use Salesforce to improve their work processes. In Salesforce, one can be certified as an administrator, app builder, architect, developer, or specialist. In this blog, we shall examine the role of Salesforce administrators and the professional journey for those seeking a life in Salesforce implementation services

Let’s begin by knowing who/what a Salesforce administrator is. Simply put, they engage with prospective clients in detail and understand their needs & requirements to start the creation of a personalized and curated platform. They help customers gain maximum benefit from Salesforce and its tools while working in Salesforce implementation services. They best know how to make Salesforce and its products useful for their clientele.

The Salesforce Administrator role has many parts:
  • Administrator

  • Advanced Administrator

  • CPQ Specialist

  • Marketing Cloud Administrator
  • Platform App Builder

The role of Salesforce administrators can be summed up as:
  • Overseeing the platform

  • Allowing all end-users of all levels of knowledge and technical information to use Salesforce as part of Salesforce implementation services

  • Granting maximum adoption by them as part of Salesforce implementation services

  • Keep abreast of all the latest developments and technologies

  • The link between business and technology

How does one begin their career as a Salesforce Administrator and work in Salesforce implementation services?

It is imperative to know that anyone can take an exam and be certified. There is no requisite background or technical know-how to sit for an exam and take up this as a career in Salesforce implementation services. Before taking an exam to be certified, one must have at least 6 6–12 months of hands-on experience using Salesforce.

The Salesforce Certified Administrator

The certification exam covers the following:
  • Monitoring users, data, and security

  • Monitoring and curating various clouds and apps, such as Sales Cloud and Service Cloud

  • Creating reports, dashboards, and workflows

As more companies adopt Salesforce, the importance and job offers in Salesforce implementation services for those seeking to be Salesforce administrators are on the rise. It offers a professional road for many with growth and financial security. This is a journey for youngsters who love to learn and for those who are the whiz kids of tomorrow.

About the Author

RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of & In his spare time, he immerses himself in travel, books and spirituality.

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