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If you run or work in a business that works in digital sales, then this blog is for you. Monitoring the work of the assigned team is now made easier thanks to Now, thanks to artificial intelligence (AI), it’s a piece of cake. AI is proving to be a game changer that brings in savings of time, energy, and money. Let’s see how AI and Salesforce Implementation Services are enabling the digital sales team in a myriad of ways.

  1. Keep an eye on the trends. In any business, staying abreast of trends is everything. Businesses need to be alert to what’s selling, what is hot, and what is trending, it enables them to modify their products or services. The sales teams train the AI to focus on the keywords that are relevant to their business. We as a CRM partner deal with keywords such as “CRM implementation” or “CRM partner” and focus on such keywords that are trending. Then the algorithms come into play. Natural language processing (NLP) is leveraged to note important moments in conversations. The dashboard reveals these noteworthy moments in seconds.

  2. Monitor the rival companies.  To be able to overcome resistance also known as “objections”, businesses need to monitor / track the moves of rival firms.  AI aids simple & smoother tracking of what other firms are up to — be it pricing, promotions, and goods — so they attend prospect meetings (offline or online) informed with ready replies. AI delivers quick insights that would earlier consume hours if not days, thanks to our Salesforce Implementation Services. Such information helps companies be aware of the latest in their competitive space. What makes them ahead of us? What are they doing new? How can we make improvements?  It also reveals the mistakes made by others leading to their sales decline. Thus, we don’t end up mistakes like them.

  3. Avoid errors/mistakes being made by sales personnel on phone conversations / in-person. We all make errors. For sales personnel, this could take the form of overpromising the qualities or benefits of the good / service or selling at a lower price. AI assists the department to stop and learn before mistakes that can be expensive for the company or ruin its image. Keywords assist in monitoring such pitfalls, so sales leaders are alerted when they come up in conversation. If a salesperson gives a wrong impression, the seniors can step in & modify clients’ expectations before the errors are jotted down in text and create an upheaval.

  4. Hasten call reviews. Call reviews is when senior personnel listen to sales call recordings to gauge the quality of the call. KPIs like conversions or contract value, reveal only part of the whole picture. These call reviews reveal why the sales personnel are or are not doing well. Now, thanks to AI and Salesforce Implementation Services the call review process is quicker & easier. It keeps us focused on the relevant calls and keywords to follow, and that’s fine to avoid parts of the call that are not that vital.

About the Author

Vineet Rana

Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.

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