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"What differentiates sellers today is their ability to bring fresh ideas." – Quote by Jill Konrath
Sales is among the highest pressured careers on the planet and are not meant for all. Many people are born salespeople and thrive under pressure / monthly target wholesome don’t. In order for anyone to succeed in the cutthroat world of sales, it is very important for them to be aware/familiar with different sales strategies. In this blog, we list the most important ones (in no specific rank). How many of these are you familiar with?
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Solution selling. Pitching the solutions offered by your products/services is a great way to attract new leads/audiences. It’s a novel way of thinking and definitely out–of–the–box. This form of selling ensures that you are providing something that customers need. No more general selling but focused solutions for which the product/service was created.
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Social media selling. In this era of digital marketing, social media occupies numero uno rank. Any start-up worth its salt needs to quickly create its identity and start posting on leading channels such as Facebook, Twitter, install, or Snapchat. With more people spending hours on social media on their cell phones, if anyone has to succeed as a seller, they have to be proactive on social media all the time. Social media is the key to building strong and lasting ties with leads/clients. Using the concept of solution-driven sales to popularize a product or service is a great way to jazz up your sales.
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Collaborative selling. Instead of being at the receiving end of information and then mulling over whether the product /service is of any use to them, collaborative selling asks brands to engage with clients and fulfill their needs/demands. This calls for a large cache of information available to the sales team. Such a technique is successful if all the departments in the company have a single source of truth – like a CRM, where data is collated and stored for all to use anytime, anywhere.
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Consultative selling. In this technique, the salesperson is required to be active in keeping the dialogue alive. It requires a lot of nurturing on the part of the salesperson. A salesperson uses this technique to weave interesting stories. This technique is just right for storytellers who are crafted and persuasive with words
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Insight selling. The objective is to win the trust and total knowledge which are the outcomes of a comprehensive comprehension of the requirements of the targeted audience. This requires a fair amount of research, creating consumer profiles, carrying out trend research, and marketing research. This technique is honed and learned over time. Once the sales team has aced this technique, then success is a natural corollary.
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High-pressure selling. This is also known as hard selling. In it, psychological pressure is used on a lead/client by tapping into their fear, greed, and pride to pitch a product or service. This can go either way – lose clients or win them over. This is not for all to try. It is considered bad for businesses and is illegal too.
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