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Digital marketing has emerged as one of the leading ways (if not the premier way) to share information on a brand, its offerings, and anything else that they wish to convey to the wider world. So be it a start-up in Akola, a family-run firm for decades in Ropar, or garments set up in Mangalore, everyone is now 'woke' to the idea of digital marketing on a regular ploy. For companies who have been doing digital marketing on their own and not finding it successful or found it easy, it's time to go back to the drawing board and sign up with a specialist company like Codleo. Why do you ask? Well, to answer your queries we have listed some vital reasons for the same.
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Focus all energies on running your business. Instead of getting bogged with social posts, likes, comments, and publicity of the channels, as business owners/management, your sole focus should be on ensuring all is smooth, scalable, and customer delight. By concentrating on digital marketing, your focus is diluted hence paving the way for distractions, etc.
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Reduction in long-term expenses. It might seem strange that hiring a vendor to do work as compared to an in-house team is cheaper, but research is testimony to the same. Since they are outside, you do not have to shell out money for salaries, perks, and benefits. All agencies already have the tech tools needed to get work done, so there is no financial investment from your end. Now isn't that a great way to save money?
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Have access to the services of professionals. With a digital marketing company/vendor, you have at your disposal many trained and experienced professionals in different aspects of social marketing. With their backgrounds, they can draw up the most appropriate strategies or plans, to ensure that your digital marketing roadmap is the right one. It's cheaper than onboarding a whole team for your company.
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Access to new ideas and thoughts. Getting outside or third-party perspectives is vital for the newness of ideas. These are provided by these vendors who bring in freshness. A good vendor provides good ideas on what techniques will yield the desired results. They review your marketing plans and considering the requirements of the clients/target audience provide fresh ideas.
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They provide services that are measurable & accountable. For any business to invest money they need to see results. A vendor provides Key Performance Indicators (KPIs)that enable you to see for yourself the results of the investment and their efforts. A vendor provides details into how select keywords are performing as well as the engagement statistics by various visitors to your channels or website etc. You also receive monthly or quarterly reports on the efforts and a website audit that helps you gauge the impact and take remedial actions.
About the Author
Vineet Rana
Vineet Rana is the digital marketing manager in the #Awesome team at Codleo. He is passionate about all things branding, and his mission is to get amazing content out to everyone as much as possible. When He is not online, he loves cooking, lifting weights, and hiking in the Himalayas with his friends.
