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If you haven’t heard of Generative AI then you are surely living in the dark ages. It’s the most talked about tech tool for a long time. An example of Generative AI is the popular ChatGPT that is currently in the news, even if for not the right reasons thanks to the board of management. Anyways, in this blog, we are talking about good things only. Let’s see why everyone is so gung – ho on Generative AI and Salesforce Integration Services of Codleo.

The top benefits of generative AI as per Salesforce Integration Services firms are:
  1. Automation & innovation of content creation. A top benefit many companies have felt about generative AI is regarding its use in content creation. Marketers spend lots of their time thinking and writing new content for marketing copy, blogs, social media, and graphics. Copywriters or content writers need to be hired and used.  AI to the rescue for all such needs. Generative AI tools can receive instructions for specific purposes. They allow firms to automate content creation as well as innovate. Try these AI tools by suggesting new ideas as input. Watch how they take your suggestions and produce delicious content. With brainstorming of these AI-generated ideas, the end product is ready for use and wowing audiences confirm firms in Salesforce Integration Services.

  2. Customisation of client experience leaves them feeling like “ a wow “.   AI studies companies and their services/products.  Combining it with client data collated businesses curate customised experiences using generative AI. For example, an e-commerce company has information on client demographics & the items that will resonate closely with them. Matching preference and leads, customised content thanks to generative AI with personalised recommendations bear fruits. No more selling hair oil to bald men or sweets to diabetics. For more details, contact Codleo- Salesforce Integration Services

  3. Optimise the design for goods. Product design is a key domain where generative AI enables companies to enhance productivity and creativity. With consumer tastes changing constantly, it's tough for businesses to be in the “know” and keep pace with the change in demand.  AI studies the data collated by businesses like yours. AI models use deep learning techniques to surface market trends and study market factors—enabling firms to make bold decisions and lower risks. The collated information reveals visibility into consumer behavior. This can be used to create new products or improve existing ones.

  4. Enhance cybersecurity measures. Generative AI is enabling firms to improve their cybersecurity measures. Businesses must study the copious amount of data to find threats— helped by AI tools. AI identifies patterns of activity that are different and “red flags”.  If something looks askew, then it can alert the team(s) to the threat who can then take appropriate measures/action.

  5. Optimise business processes. AI helps streamline business processes. If businesses can highlight the areas where tasks & processes can be automated and leverage AI to produce information,  the pressure on employees is lower and work output more. Present-day large language models can study data & make their own conclusions. Many tools enable businesses to embed text documents into the AI text generator and produce briefs of the content. Codleo is ideal for Salesforce Integration Services

About the Author

Mohit Sharma

Mohit is Practice Lead, 15x Certified Salesforce Consultant, Salesforce trainer, blogger, writer, and full-time husband. With over 8 years of experience implementing Salesforce, and an obsession for innovation, ready to tackle any new project that comes his way.

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