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In this second part of 2 blogs, we continue our guided journey into the ideal world of marketing for small brands/ companies.
Design & create an exclusive website, a "visiting card" for the world wide web for yourself. With simple content, easy on the eye look and great visuals, you have created a space where people can connect with you, browse, engage and purchase. Besides making a website, you also need to come up with a logo that reflects your brand, its offerings and stands out for its visual appeal. The logo can be made by your team or get it done via a vendor. With the logo in place, use it in all marketing collateral (online and offline). Simultaneously a content and SEO strategy needs to be adopted. Fresh, original and authentic content needs to be put out with frequency to ensure that the ranking of your website remains high on search engines like google based on approved key words. Its best to contract or a professional company like Codleo for the same. It's an activity that requires experience, knowledge and patience. A good SEO and content strategy is built over time and is not happening overnight.
Marketing tools and activities. Marketing is a serious business and there are many avenues to explore to get your messaging across. They include blog posts, e - books with detailed content & research, articles with data, figures / stats or landing pages. Landing page is a particular page on a website who purpose is to get visitors to perform particular actions. Audio - visual content includes images, videos, infographics, webinars and podcasts. The various online activities that can be undertaken include Remarketing and retargeting, email marketing, social media posts, tying up with social media influencers to plug your merchandise, and PPC ads. Pay - per - click ads are great for getting your brand noticed and gain ahead of competitors especially in the initial phase of the business. offline marketing activities include brochures/flyers/catalogues, kiosks/booths/shops at shopping arcades and malls or other commercial areas drawing many people. The brand can even take part in fairs/events/exhibitions, put up stalls or even sponsor an event and so on.
Based on your budget, time, skillset and business goals, you can either do the marketing yourself or hire a consultant to guide you or even outsource the whole project to a professional vendor for a monthly fee and constant collaboration. As you scale up, a professional company sounds like a better bet to get you the reach / audience needed for sales & revenue generation. If you haven't a marketing budget per month / year, now is the time to do it. Whether you have a big or tiny budget, reaching your audience and getting them to buy is no problem, the avenues are many and the rewards of hard work aplenty.
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